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Table of Contents Kendall Jenner's 818 Tequila Debuts in India Amrut's Whisky Acclaimed as "World's Best", Having Won 5 Gold Medals at International Spirits Competition

Kendall Jenner's 818 Tequila Debuts in India Wednesday 29 May 2024 10:51 AM UTC+00 Business Wire India 818 Tequila, the premium tequila brand owned by Kendall Jenner, has officially launched in India, distributed exclusively by Berry Beverages and imported into India by Berry Beverages and Zoup Beverages. The tequila, known for its smooth taste, sustainable practices, and craftsmanship, is now available in the Delhi NCR region and will continue with expansion across India.   818 Tequila's outstanding flavor comes from utilizing traditional processes in a state-of-the-art distillery in Amatitán, Mexico. First, the agaves are slow-cooked for over 30 hours, then crushed using traditional large stone Tahona wheels. Next, the agaves undergo a 48-hour natural fermentation process before they are twice-distilled in alembic copper pot stills and then aged in French and American oak barrels for an unparalleled taste.  818 may signify the area code of Calabasas, California, but it calls the Earth its home. 818 is committed to operating a sustainable supply chain to help reduce their impact on the environment – their distillery runs on biomass and solar, their bottles are made from recycled glass, and their packaging is certified by the Forest Stewardship Council, ensuring that it comes from sustainably managed forests. 818 has also partnered with s.a.c.r.e.d. (Saving Agave for Culture, Recreation, Education, and Development) for an 818 Community Program in Mexico. This partnership takes the byproducts from tequila production and uses them to create usable building materials, such as bricks, to donate to community initiatives across Mexico.  818 Tequila can be enjoyed neat, on the rocks, or in delicious cocktails like a refreshing Pura Margarita with 818 Tequila Blanco, a delicious espresso martini with 818 Tequila Reposado, or a novel twist on an Old Fashioned with 818 Tequila Añejo. 818 Tequila also offers Eight Reserve: a premium añejo reserve blend that offers an unparalleled luxury expression.   "We are ecstatic to have launched the acclaimed 818 in India, the world's fastest-growing industry for luxury spirits. Our burgeoning market for premium spirits, especially the rapidly-increasing demand and consumption of premium sipping tequila is the perfect match for 818 Tequila," said Sahir Berry, CEO at Berry Beverages. Entrepreneur and Founder of 818 Tequila, Kendall Jenner, said, "I'm thrilled to announce that my brand, 818 Tequila, will be launching in India. This is another strong step for my company internationally and I'm excited to see everyone enjoying 818! Cheers!" 818 will be available for retail as well as at some of the most exclusive hotels and restaurants across Delhi NCR. 818 will also be expanding to Mumbai, Goa, Karnataka, and Telangana over the next few months. The Blanco variation is priced at INR 7,170 in Delhi, the Reposado variation is priced at INR 8,160 in Delhi, and the Añejo is priced at INR 12,760 in Delhi. A bottle of the ultra-premium Eight Reserve is priced at INR 27,390 in Delhi.

Amrut's Whisky Acclaimed as "World's Best", Having Won 5 Gold Medals at International Spirits Competition Wednesday 29 May 2024 01:10 PM UTC+00 Business Wire India Amrut Distilleries marks its top positioning by winning 5 Gold medals at the prestigious International Spirits Challenge (ISC) 2024, held at London, UK in the "World Whisky Category". International Spirits Challenge's 29th edition which saw participation from brands from across the world ranging from Scottish, Irish and Japanese single malts. Showcasing unmatched excellence, innovation, uniqueness and craftsmanship, Amrut Distilleries has bagged a record five Gold medals and one Silver medal this year, a record for an Indian distillery. This achievement puts Amrut at the pinnacle of representing Indian distillers at a global forum. The total international accolades for the house of Amrut adds up to a whopping 350, a feat no Indian distiller has achieved. The brand love and cult following has propelled Amrut to become India's most favorite and awarded brand in the world, reaffirming its status as a luxury premium producer of fine spirits.   The Show stopper and star of the ISC 2024 was AMRUT FUSION, India's most-awarded single malt having won 40+ accolades at a global forum. Fusion is renowned for its rich and complex profile, which earned the prestigious GOLD medal and will contest in the trophy category. This esteemed recognition highlights the exceptional quality and artistry poured into every dram. Pundits laud Fusion as the "CROWN JEWEL" of all Indian single malts   Amrut Distilleries has achieved GOLD medals for the following outstanding products:   Amrut Fusion Single Malt Whisky  Amrut Amalgam Malt Whisky Amrut Nativity Indian Single Malt Whisky – Travel Retail Exclusive Amrut Indian Single Malt Whisky Cask Strength Amrut Peated Single Malt Whisky   Mr. Rakshit N Jagdale, "These accolades highlight the distillery's dedication to innovation and excellence in whisky production. Our sustained efforts over the last two decades have borne fruits as Amrut is being cherished and applauded across the globe. Truly remarkable to have witnessed not one but indeed 5 whiskies from our portfolio bag the top honors which is a testament to the unmatched diversity in our portfolio of single malts."   A senior leader at ISC was quoted, "Amrut Distilleries P Ltd have had a strong year in this year's challenge, achieving five gold medals within its exclusive Indian whisky range. The ISC was delighted to see such a positive result in the blind tasting, as receiving a gold medal is a fantastic achievement, and a testament to the quality of the spirits entered."

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