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Business Wire India - Multimedia: Digest for June 15, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

In an extraordinary collaboration bridging the realms of Westeros and the realm of fine spirits, Indri Single Malt Indian Whisky, in partnership with Warner Bros. Discovery Global Consumer Products, proudly introduces its latest masterpiece inspired by the Game of Thrones franchise - the 'House of the Dragon' Exclusive Edition. Crafted in homage to the highly anticipated return of the HBO Original Series, House of the Dragon, this exclusive edition stands as a unique partnership, the first of its kind in India's single malt market.

The two exquisite expressions are inspired by the iconic councils of Westeros:

House of Black: Representing the fiery spirit of the Black Council from House of the Dragon, this single malt whisky entices with notes of sweet toffee, creamy vanilla, and subtle peat on the nose. The palate unfolds a symphony of flavours, from sweet chocolate and toffee to hints of earthiness, dates, figs, and vanilla. The finish leaves a lingering impression of sweet richness intertwined with a gentle peatiness, promising a thrilling journey for the adventurous palate.

House of Green: In tribute to the refined tastes of the Green Council, this single malt whisky exudes elegance and sophistication. On the nose, hints of ripe bananas, vanilla, toffee, honey, raisins, and pineapple create an inviting aroma. The palate is delicate yet complex, offering a bouquet of sweet, fruity, floral, and nutty flavours, complemented by elegant spice, chocolate, and dried fruits. As the journey concludes, a subtle sweet finish with lingering fruitiness leaves a lasting impression, reminiscent of the luxurious courts of Westeros.

"Partnering with Indri Single Malt Indian Whisky for their House of the Dragon inspired - series is thrilling. It's a fusion of craftsmanship and storytelling, extending their influence into the lives of fans. We are excited to curate products inspired by Warner Bros. Discovery's' vast entertainment universe, and this collaboration promises to captivate enthusiasts of both Indri and the Game of Thrones franchise," enthused Vikram Sharma, Head of APAC Consumer Products at Warner Bros. Discovery.

The Indri single malt whisky whispers a tale—a symphony of flavours that dance upon the palate, invoking the senses and stirring the soul. Every sip of this exclusive edition is an invitation to embark on a journey through the ancient annals of Westeros, where legends are born and destinies are forged. With each expression, whisky enthusiasts and fans of the acclaimed series alike can raise their banners and choose a side.

Speaking about the collaboration, Siddhartha Sharma, Founder, Piccadily Distilleries, expressed his excitement, stating, "We are thrilled to embark on this epic journey with Warner Bros. Discovery Global Consumer Products to celebrate HBO's House of the Dragon, bringing the rich legacy of Westeros to life through the artistry of our single malt whisky. This innovative partnership sets a new standard for collaboration and creativity, further solidifying Indri's position as the leading whisky brand from India."

The 'House of the Dragon' Exclusive Edition by Indri will be available in select premium outlets in India and exclusively at Delhi Duty Free with price ranging between INR 6000 – 11,500 depending upon the state available in.
 
For more information and updates, visit www.indri.in or follow Indri on Instagram: https://www.instagram.com/indrisinglemalt/?hl=en
 
Stock Ticker: (PICCADIL | 530305 | INE546C01010)
https://www.bseindia.com/stock-share-price/piccadily-agro-industries-ltd/piccadily-agro-inds/530305/
Business Wire India

Embrace the radiant allure of Lippan art this season with Astra Collection's latest diamond and rose gold jewellery. Inspired by the enchanting motifs of Kutch, Gujarat, this collection is a mesmerizing fusion of cultural heritage and timeless elegance. Lippan art, with its intricate patterns and symbolic motifs, brings a captivating charm to every piece, celebrating India's rich cultural tapestry.
 
The Astra Collection's new diamond and gold jewellery is a tribute to the vibrant traditions of Kutch. The intricate designs inspired by Lippan art motifs such as the peacock, the Tree of Life, and mesmerizing geometric patterns reflect deep cultural meanings and ancient traditions. These necklace sets, available in six unique designs, are perfect for self-adornment, festive wear, and wedding events. They are available both in-store and online, ensuring that you can experience the beauty and elegance of this collection wherever you are in India.
 
Astra Collection's commitment to craftsmanship is showcased through its jewellery, ensuring that each piece tells a unique story. The Lippan art-inspired collection is not just a reflection of India's cultural heritage but also a testament to the timeless beauty and sophistication of diamonds and gold.
 
ORRA's commitment to craftsmanship and elegance ensures that every piece tells a unique story of art and celebration. The brand is known for providing 100% certified jewellery with complimentary insurance and free lifetime maintenance. Customers can also benefit from ORRA's lifetime exchange, buyback, and seven-day return policy for conflict-free diamonds. Moreover, ORRA offers a six-month upgrade facility, and all its jewellery is BIS Hallmark Certified.

Astra Collection Offers:
 
  • Avail special offer starting INR 13,999/-
  • 0% interest on EMI facilities*
 
*Terms and Conditions apply 

This season, let Astra Collection's new diamond and gold jewellery be a symbol of your prosperity and elegance, reflecting the timeless beauty of Lippan art. Celebrate the essence of culture and tradition with Astra Collection's enchanting designs.
Business Wire India

The pioneering online lending platform Viva Money has significantly expanded its operations to a third state in India, Maharashtra. The company is determined to provide credit facilities via its mobile app to both formally employed individuals and self-employed individuals.
 
George Donchenko, the Country Manager of Viva Money, expressed unwavering enthusiasm about the expansion, stating, "Maharashtra is a fiercely competitive market, and we are unyielding in our goal to simplify access to finance for Indian citizens by focusing on speed, customer-centricity, and innovation."
 
With this new initiative, Viva Money plans to achieve these 3 milestones with customers in Maharashtra:
 
  1. Guage customer behavior in Maharashtra by issuing a limited number of loans up to 2,500 within the next 3 months.
  2. A sales push is scheduled to begin in September 2024.
  3. Aim to make its app available in two more states in India by the end of the year.
 
At present, Viva Money is already operating in two Indian states - Gujarat and Karnataka. The company started being in operation in December 2023. Viva Money has made quite significant progress in just 5 months and now claim to be a family of 3000+ unique customers.
 
A key feature of Viva Money's services is a generous grace period of up to 51 days, which offers a distinct advantage in the Indian financial services market. Viva Money is unwavering in its commitment, having provided credit lines worth Rs 15 Crores since the beginning of the year, with the portfolio volume projected to increase up to Rs 140 Crores by the end of the year. The credit limit available through the app ranges from Rs 5,000 to Rs 2,00,000, with an average loan amount of Rs 35,000. The app offers three plans of EMI payment options: 5 months, 10 months, and 20 months, and the average loan term stands at 10 months.
Business Wire India

After the successful launch of its store at Linking Road earlier in May, New Balance, one of the world's fastest-growing sports brand, recently opened its newest store in the city at Infiniti Mall, Malad. This is the brand's second launch in Mumbai in less than a month, further emphasizing on the strategic expansion plans for New Balance in India.
 
The New Balance store highlights the brand's commitment to empower people through sports and quality craftsmanship. The store boasts a carefully curated collection of performance & lifestyle products, within a dynamic retail experience, featuring some of the brand's popular technologies like Fresh Foam X and FuelCell. One can also see some of New Balance's iconic lifestyle models, 9060, 1906, 2002R and the 550 at this new store. 
 
Radeshwer Davar, Country Manager, New Balance India expressed his excitement for the new store, stating: "It has been an exciting month for us in Mumbai. Following the successful launch of our first store, we are thrilled to announce the opening of a second store within a month. This marks a major step forward in our expansion journey in India. Our aim is to provide the people of Mumbai with an authentic New Balance experience at our new store in Infiniti Mall, Malad and invite them to try New Balance at our newest destination." 
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