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Business Wire India - Multimedia: Digest for June 29, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

Creative Arts Education Society (CAES), operating through its constituent academic facilities of Pearl Academy, has partnered with Rajiv Gandhi National Institute of Youth Development (RGNIYD), Institute of National Importance, MoYAS, Government of India, for all its Bachelor's and Master's degrees at all Pearl Academy campuses including Delhi West, Delhi South, Bengaluru, Mumbai and Jaipur. The courses offered are Bachelor of Design (B. Des), M. Design (M. Des), BBA, and MBA in multiple areas, including fashion, design, media, communication, and other creative design programs. The MoU was signed on 05 September 2023 and the degrees will be awarded effective 2024 intake.
 
The Rajiv Gandhi National Institute of Youth Development (RGNIYD) is an Institution of National Importance by the Act of Parliament No. 35/2012 under the Ministry of Youth Affairs & Sports, Government of India. The Institute functions as a think-tank of the Ministry.
 
Bachelor's Degree Programs: The undergraduate Bachelor's degree programs offered by CAES at Pearl Academy campuses typically span four years of intensive study and provide opportunities for specialisation. The Bachelor of Design (B. Des) programs encompass a range of degree courses, including Fashion Design, Communication Design, Product Design, Textile Design, Fashion Styling, Fashion Communication, and Interior Design. Additionally, the institution offers a B.Des Regular course. For those interested in business aspects, it also provides options such as BBA Regular and BBA in Fashion and Luxury Management, both of which are three-year programs.
 
Master's Degree Programs: The post-graduate Master's degree programs include M. Design degree programs in Fashion Design, Communication Design, Product Design, Textile Design, Fashion Styling, Fashion Communication, and Interior Design. Furthermore, the institution provides an MBA program in Fashion and Luxury Management, M. Des Regular, and MBA Regular programs to cater to diverse educational and career aspirations.
 
With a legacy of over three decades in academic excellence, Pearl Academy has been a leading creative education powerhouse, empowering students to push their creative boundaries and bring spectacular designs to life. Its state-of-the-art infrastructure, focus on global exposure, tech expertise, and life skills, and long-term associations with leading industry bodies like the Fashion Design Council of India, the Association of Designers of India, and the Institute of Indian Interior Designers have helped students evolve into complete creative professionals. The alumni of Pearl Academy have repeatedly demonstrated their ability to compete with the best in their field, thanks to the skills they were taught while they were students.
 
Says Aditi Srivastava, President, Pearl Academy, "Pearl Academy has been at the forefront of design, fashion, media and communication education in India. The partnership with RGNIYD marks an important milestone for us and for the students. We are all elated about this new development and are looking forward to an exciting academic year."
 
Debashis Dey, Director, RGNIYD, adds, "We are excited to partner with Creative Arts Education Society as we believe that students will benefit greatly from the institute's focus on internationalism, entrepreneurship, and employability as well as meeting the needs of the design, fashion, business, and retail industries. This MoU will only further our goal."
Business Wire India

Lizol, India's No. 1 floor cleaner**, has announced the successful culmination of its #TestWhatYouTrust challenge. Launched in March, the campaign invited consumers to nominate the phenyl brands they trust for household cleaning for scientific testing. The challenge aimed to compare the germ-killing and cleaning capabilities of these phenyl brands against Lizol. The response was overwhelming, with over 2 lakh entries from consumers across the country.
 
The #TestWhatYouTrust challenge, featuring Vijay Verma as the brand ambassador, aimed to challenge the long-standing consumer trust in phenyls. Consumers often misinterpret the strong, familiar smell of phenyls as a sign of superior germ-killing efficacy. During the testing phase, the top ten phenyls nominated by consumers were compared against Lizol in an independent ISO-certified laboratory. Lab results revealed that Lizol kills 99.9%# germs and provides 10 times more cleaning^ compared to the most commonly used phenyl brands in India.
 
Vijay Verma, Actor & Brand Ambassador said, "It is remarkable to see a brand like Lizol focusing its efforts on dispelling myths around phenyls, a common household product vastly used across India. With #TestWhatYouTrust challenge, consumers have been able to test their trusted phenyls and realize the importance of not blindly trusting products essential in their daily lives. The challenge has helped India make informed decisions for their households. I urge the people to re-evaluate their phenyls and opt for a better choice."
 
Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt - South Asia said, "Lizol has been dedicated to protecting families from germs for decades. Through the Lizol #TestWhatYouTrust challenge, we aimed to change the Indian consumer's perception of phenyls and their superior germ-killing efficacy. Many consumers mistakenly associate the smell of phenyls with superior effectiveness. By scientifically testing the top ten nominated phenyls against Lizol Disinfectant Surface Cleaner, we demonstrated Lizol's superiority, offering 10x better cleaning^ and 99.9% germ kill#. This campaign reaffirms Lizol's superiority over phenyls, showcasing our commitment to keeping Indian homes hygienic and healthy."
 
Jyoti Choudhary, R&D Director, Operations, Reckitt said, "The results of Lizol #TestWhatYouTrust challenge demonstrate superior efficacy of Lizol vs phenyls in germ killing and floor cleaning when tested at the same dilution. At Reckitt, we are committed to consistently develop superior and effective products to protect consumers from germs and pathogens. Our scientifically formulated Lizol Disinfectant Surface Cleaner gives 99.9% germ kill#, making it a great choice for maintaining hygienic floors."
 
To celebrate the culmination of the campaign, the brand released an ad film featuring brand ambassador Vijay Verma. The film showcases the test results, highlighting that Lizol outperforms in cleaning and killing germs. Vijay Verma then encourages people to shift their trust from phenyls to Lizol for the best results.
 
TVC Link - https://www.youtube.com/watch?v=_x3qKQtPCow
 
The culmination of the #TestWhatYouTrust challenge marks a significant milestone in the campaign's success. By inviting consumers to participate in the scientific testing of phenyls against Lizol, the campaign helped raise awareness and challenged long-held beliefs about superior product efficacy. The campaign provided consumers with valuable insights on the importance of testing the products they use to ensure the protection of their homes. The overwhelming response to the challenge demonstrates a shift in consumer perception, with many now recognizing the need for thorough deliberation before placing their trust in household products.
 
**Reckitt Benckiser claim as per NIQ Retail Index data for period MAT May'23 for the All India (U+R) market in Cleaners-Floor
#As per lab testing done vs white phenyls on representative bacteria in 1:250 dilution
^As per lab testing done vs ordinary white phenyls

Chili's American Grill® Makes a Grand Debut in Ludhiana

Friday 28 June 2024 10:37 AM UTC+00
Business Wire India

Chili's American Grill® is excited to announce the grand opening of its latest restaurant at Sunview Plaza in Ludhiana. This marks the 21st Chili's location in India under Trimex Foods Private Limited, and the 22nd across India and Sri Lanka.
 
Situated in the bustling Sunview Plaza, Chili's brings America's favorite casual dining experience to the heart of Ludhiana. The new restaurant offers seating for 144 guests, featuring both indoor and outdoor options, where patrons can enjoy their favorite Tex-Mex dishes in a vibrant atmosphere.
 
The restaurant's design blends contemporary and industrial elements, with charming brickwork and sleek metal frames that create a warm and inviting ambiance.
 
Chili's Ludhiana welcomes guests from 12 p.m. to 12 a.m., offering a flavorful menu of Tex-Mex favorites, from sizzling fajitas to handcrafted Big Mouth burgers. Diners can indulge in signature dishes accompanied by refreshing mocktails and fresh juices, all for an affordable price of just Rs. 1200 for two people.
 
With Trimex Foods Private Limited driving Chili's expansion in the region, Chili's is set to become a favorite dining destination in Ludhiana. Follow Chili's India on Instagram (https://www.instagram.com/chilis.in) for updates and promotions, and experience the excitement of Tex-Mex cuisine at Sunview Plaza, Ludhiana.
Business Wire India

On the special occasion of Ekta Jain's birthday, the trustees of DPP Trust - Ekta Jain, Himanshu Jhunjhunwala, and Deepak Ruia - organized a generous school kit donation drive at the Malvani slums in Malad West. This thoughtful initiative aimed to support the educational needs of underprivileged children and celebrate Ekta Jain's birthday in a meaningful way.

As part of the donation drive, the trustees distributed school bags filled with essential items such as notebooks, school stationery, tiffin boxes, and water bottles. This gesture not only provided necessary educational tools to the children but also emphasized the trustees' commitment to giving back to the community and fostering a better learning environment for the youth.

Celebrating with Purpose: Food and Education Kit Distribution

Ekta Jain's birthday celebration was marked by a dual focus on nourishment and education. Alongside the distribution of school kits, the trustees also organized a food distribution drive, ensuring that the children received nutritious meals. This comprehensive approach addressed both immediate and long-term needs, highlighting the holistic vision of the DPP Trust.

Ekta Jain, reflecting on the event, expressed her joy in being able to give back to the community on her special day. "Celebrating my birthday with these wonderful children and seeing their smiles was the best gift I could receive," she said. "Our goal is to support their education and well-being, and we are committed to continuing these efforts in the future."

A Commitment to Community Welfare

The DPP Trust, through initiatives like the school kit donation drive, showcases its dedication to improving the lives of those in need. The trustees, Ekta Jain, Himanshu Jhunjhunwala, and Deepak Ruia, believe in the power of education and the importance of providing resources to support the educational journey of underprivileged children.

By organizing such events, the DPP Trust not only contributes to the immediate needs of the community but also inspires others to participate in philanthropic activities. The trust's efforts serve as a reminder that even small acts of kindness can make a significant impact.

Ekta Jain's birthday celebration at the Malvani slums in Malad West was a testament to the power of giving and the impact of community-focused initiatives. The school kit and food distribution drives organized by the DPP Trust provided essential support to underprivileged children, emphasizing the importance of education and nutrition. This thoughtful gesture not only made Ekta Jain's special day memorable but also highlighted the trustees' commitment to fostering a better future for the youth.
Business Wire India

HDFC Life, one of India's leading life insurers, has launched an important initiative to elevate public awareness about life insurance. For several years, HDFC Life has been actively promoting National Insurance Awareness Day, celebrated on 28th June, through various campaigns.
 
Life insurance is a vital element of financial planning, offering essential security and protection against life's uncertainties. Despite its significance, life insurance penetration in India is strikingly low at only 3.2%, with a substantial protection gap of about 91%. This highlights a pressing need for greater awareness and education on the subject.
 
In response, HDFC Life has introduced the 'Bridge the Gap' campaign. This initiative aims to clarify the benefits of life insurance and inform the public about its importance. Through strategic partnerships and innovative outreach efforts, HDFC Life seeks to educate consumers on the critical role of life insurance.
 
The campaign features a combination of on-ground activities and digital initiatives. Notably, HDFC Life has partnered with ET NOW to produce a series of informative chat shows. These shows feature discussions with HDFC Life leaders and their partners, covering various aspects of financial planning with life insurance, including protection, child plans, and retirement options.
 
Click the link below to watch:
https://www.timesnownews.com/special/national-insurance-awareness-day
 
The 'Bridge the Gap' initiative has received a significant response, and HDFC Life is dedicated to expanding its reach to include more individuals under the protection of life insurance. This effort supports the Insurance Regulatory and Development Authority of India's (IRDAI) goal of achieving 'Insurance for All' by 2047.
 
Speaking on this Suresh Badami, Deputy Managing Director, HDFC Life, said, "Life insurance is essential for financial planning. While most people are now aware of life insurance products, they do not fully assess whether they have sufficient coverage to safeguard their loved ones, for fulfilling their own financial goals or savings for their retirement period. Our 'Bridge the Gap' initiative aims to encourage individuals to assess their responsibilities and take steps towards completely understanding solutions that fully protect them on all these aspects."
 
HDFC Life's 'Bridge the Gap' initiative is not just a campaign but a commitment to reducing the life insurance coverage gap and empowering individuals to secure their financial futures.
Business Wire India

Quick Heal Technologies Ltd., a leading global cybersecurity solutions provider, proudly announces that Dr. Kailash Katkar, the founder and visionary leader of Quick Heal, has been honored with the 'Iconic Punekar - Pioneers in the field of Technology & Innovation' Award. Hosted in collaboration with the Southern Command, a key formation of the Indian Army, these awards celebrate heroes from Pune, including legendary individuals and organizations from civil society and the Armed Forces.

Recognizing the revolutionary work in the field of cybersecurity, this award is given to Dr. Katkar for his perseverance, vision, and undeterred commitment to ensuring a cyber-safe country. The award was presented by the Chief Guest GOC-in-C Southern Army Commander Lt Gen Ajai Kumar Singh, PVSM, AVSM, YSM, SM, VSM amidst esteemed members from Armed Forces, industry stalwarts and luminaries.

Quick Heal Technologies Ltd. and its enterprise cybersecurity arm, Seqrite, have become leaders in the consumer and SMB markets. Under his leadership, Quick Heal has consistently delivered significant business value through financial performance, customer satisfaction, market share, and productivity. His dedication to fostering a Make-in-India success story has showcased the maturity of India's cybersecurity ecosystem to the world through patented technologies, several global accreditations and collaborations. The company houses India's largest Malware Analysis Lab, providing deep threat intelligence from around 9 million endpoints.

It is the only Indian company to partner with the U.S. government on the NIST-NCCoE data classification project and is the only cybersecurity firm part of the US Artificial Intelligence Safety Institute Consortium, highlighting India's advanced cybersecurity capabilities. Dr. Katkar's efforts have also been instrumental in protecting the country's critical infrastructure, including supporting the successful ISRO moon mission as their cybersecurity partner and several critical government organizations alike.

Dr. Kailash Katkar, Managing Director, Quick Heal Technologies Ltd. expressed his gratitude for the award, stating, "I am deeply honored to be recognized by the Guardians of our country, the Southern Command. Our shared commitment to safeguarding the nation is a powerful bond. This award is a testament to the hard work and dedication of my team at Quick Heal. Over the last 30 years, we have been relentless in our pursuit of making 'cyber safety a fundamental right for all', thereby supporting the government's vision of Digital India. Our deep focus on R&D, housing India's largest malware analysis facility has enabled us to deliver cutting-edge cybersecurity solutions, and I take immense pride in the significant business value both Quick Heal and our enterprise arm, Seqrite have created for all stakeholders. As a responsible leader, sustainability is embedded in our core, and our CSR initiatives have impacted over 5 million lives focusing on youth development and spreading cyber safety awareness. This recognition fuels our commitment further to continue the Make in India success story for the world to witness and serves as a motivation to achieve many more global milestones in the future."

Dr. Katkar's brainchild, Quick Heal Foundation, focuses on community welfare, education, and raising awareness about cybersecurity. The foundation has provided training and guidance on cybersecurity to millions of students. Moreover, Quick Heal Academy imparts professional cybersecurity education to bridge the skill set gap in the industry.
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