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Business Wire India - Multimedia: Digest for June 08, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

Bengali cinema's evergreen duo Prosenjit-Rituparna star in their record 50th film - "Ajogyo". Produced by Surinder Films, Kaushik Ganguly's "Ajogyo" is an unconventional drama on how the troubling past resurfaces to unsettle the present. 
 
The story revolves around Parna's crisis-ridden family who has an unexpected guest - her stay-at-home husband Raktim's confidante - Prosen Mitra. Will Prosen usher in happiness, or will the middle-class couple descend into further chaos?
 
Talking about the film Prosenjit Chatterjee said, "Working with Kaushik Ganguly as the director is, in my opinion, a pleasure for every performer. Additionally, it's my third consecutive movie with Kaushik Ganguly and Surinder Films. Ajogyo will be the third, and the most memorable since Ritu and I will be celebrating our 50th film together." 
 
"I'm really grateful. God has been incredibly gracious to us; the audience has shown us so much affection over the years. The script and Ajogyo's story are both exquisite. I think Surinder Films and Kaushik Ganguly together have given us wonderful stories throughout. This film will also touch people's hearts," adds Rituparna Sengupta. 
 
"It's encouraging to watch a pair on screen who have the innate ability to maintain their charm for many years. I'm so happy and overwhelmed to be directing them and that my movie is a part of their 50th celebration. A big shout out to Surinder Films for making it happen," said Kaushik Ganguly about one of the most successful lead pairs of the Bengali Film Industry. 
 
Produced by one of the leading production houses of Bengal, Surinder Films, directed by National Award-winning director Kaushik Ganguly, Ajogyo is slated to release in the theatres from 7th June, nationwide. The music of the film will be helmed by Anupam Roy, Indraadip Dasgupta and Ranajoy Bhattacharjee.
Business Wire India

In commemoration of World Environment Day, Reliance Games proudly announces a unique green initiative to raise awareness about the hazards of plastic among children and youth. Building upon the tremendous success of campaigns over the past two years, which reached over 15 million youth and inspired the collection of 500 million+ virtual plastic bottles, the studio is aiming for a hat-trick this year. Expanding its efforts to support the UN Environment Programme's (UNEP) Tide Turners Plastic Challenge for World Environment Day, Reliance Games continues to champion eco-consciousness and combat plastic pollution.

This global initiative engages youth in addressing the urgent issue of plastic pollution, which poses a threat to life in oceans, rivers, and land. Notably, Reliance Games has incorporated the issue of plastic pollution into 4 of their popular games, Little Singham, Little Singham Cycle Race, Little Singham Super Skater, and Kicko and Super Speedo, all designed to educate and entertain players and published under Zapak Games.

As part of its continued collaboration with UNEP for the third year in a row, Reliance Games expands its program with four of its fan-favourite titles, boasting an impressive 100 Million + downloads. These games embark on a new campaign to educate players about the detrimental impact of plastic pollution.

The in-game activation is part of Reliance Games' support of Playing for the Planet (www.playing4theplanet.org), an initiative facilitated by UNEP which works with the games industry to decarbonize the industry and test green activations in games.

Through inventive gameplay mechanics, players actively collect virtual plastic bottles and prohibited plastic items, reinforcing the significance of reducing, reusing, and recycling plastics. All 4 games prominently feature the World Environment Day integration and messaging, underscoring their commitment to global environmental preservation.

The Tide Turners youth program, backed by the worldwide Scout and Girl Guide movement, engages an impressive count of 500,000 youth across more than 30 countries.
 
Sam Barratt, Chief of Youth, Education and Advocacy who oversaw the Tide Turners and the Playing for the Planet initiative at UNEP, emphasized the importance of raising awareness among young people, stating: "At UNEP, we have been impressed to see the integration of the plastic theme in the Little Singham mobile games over the past 2 years that saw some 500 million virtual plastic bottles collected in the games. Educating people about what actions we can all take to change our relationship with plastics is an important first step. This year, it's good to see that Reliance Games are raising the bar by leveraging the power of four of their games to reach out to the youth. We need more games like these serving to educate and inspire more young individuals to become environmental advocates and help us to Beat Plastic Pollution."

"At Reliance Games, we are deeply committed to supporting green initiatives and fostering environmental awareness among our young players. Through our work with UNEP and the integration of plastic pollution themes in our popular games, we aim to inspire a new generation to take action against plastic waste. We are proud to strengthen our relationship with UNEP's Playing for the Planet initiative, and our partners, Warner Bros Discovery and Sony Pictures Network India, in raising awareness about plastic pollution. Our goal is to reach 150 million runs and 50 billboards per game, maximizing our exposure to spread the message. This year, our collaboration aligns with the Swachh Bharat Abhiyaan, enabling us to reach children and young adults who love playing games and are fans of popular IPs like Little Singham and Kicko and Super Speedo. Through our games, we deliver a crucial message that resonates deeply," said Amit Khanduja, CEO of Reliance Entertainment - Digital.

This collaboration is part of the Playing for the Planet initiative, launched by UNEP in September 2019 at the UN Climate Summit. The initiative aims to mobilize the gaming industry to create awareness about pressing environmental issues. Reliance Games/Zapak, alongside Sony, Microsoft, Ubisoft, and Supercell, stands as one of the founding members of this ground-breaking movement.
Business Wire India

  • The Summit was attended by the Presidents of Medical Societies of Côte d'Ivoire and Presidents of Fertility Societies of 14 Francophone African Countries.
  • Merck Foundation also conducted their first Health Media Training in Côte d'Ivoire for the journalists in partnership with National union of Journalists of Côte d'Ivoire, UNJCI.
  • Merck Foundation announced 2024 Call for Applications for 2 categories that includes 8 Awards for Media, Musicians, Fashion Designers, Filmmakers, Students, and new potential talents in these fields.
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Merck Foundation, the philanthropic arm of Merck KGaA Germany conducted the Merck Foundation Côte d'Ivoire Summit 2024 in Abidjan, Côte d'Ivoire, chaired by Prof. Dr. Frank Stangenberg Haverkamp, Chairman of Merck Foundation Board of Trustees and Senator, Dr. Rasha Kelej, CEO of Merck Foundation. The Summit was conducted in partnership with Medical Societies and GIERAF.
 
It was attended by the Presidents of Medical Societies of Côte d'Ivoire and Presidents of Fertility Societies of 14 Francophone African Countries.
 
Senator, Dr. Rasha Kelej, CEO of Merck Foundation expressed, "The Summit was a part of our efforts to underscore our long-term commitment to support to contribute to transforming patient care landscape in Africa, with a special focus on Francophone African countries, including Côte d'Ivoire, together with our new partners, the Côte d'Ivoire Medical Societies and Academia and our existing partners like the Fertility Societies of French speaking African countries such as Cameroon, DRC, Togo, Benin, Senegal, Burkina Faso and Mali.
 
I am proud to share that we have till today provided more than 1810 scholarships for young doctors from 52 countries in 42 critical and underserved medical specialties. Out of which more than 350 scholarships were provided for young doctors from 14 Francophone African nations. This is a huge number and a great achievement.
 
We are committed for the past 12 years, since 2012, towards healthcare capacity advancement, patient care transformation and reshaping the landscape of the public healthcare sector in Africa and beyond."
 
Prof. Dr. Frank Stangenberg Haverkamp, Chairman of Merck Foundation BOT emphasized, "We strongly believe that empowering people will lead to a better future, we also believe good healthcare can transform the lives of individuals and families across developing countries. It can significantly contribute to economic and social development because healthcare is a major driver of economic growth and, consequently, of social progress."
 
Merck Foundation CEO also shared that they have provided more than 100 scholarships in Fertility and Embryology clinical training, in partnership with GIERAF and African Fertility Societies to doctors from 14 Francophone countries. Out of which 7 scholarships have bene provided to young doctors of Côte d'Ivoire, as a part of their "Merck Foundation More Than a Mother" Campaign.
 
"Merck Foundation More Than a Mother" campaign, which is a strong movement that aims to empower women living with infertility stigma through access to information, education, change of mindset, and economic empowerment.
 
"Merck Foundation More Than a Mother" defines interventions to build quality and equitable Reproductive and Fertility Care Capacity, Break Infertility Stigma and Raise Awareness about Infertility Prevention and Male Infertility.
 
"Over the past seven years, we have worked closely with First Ladies of more than 24 African countries as Ambassadors of "Merck Foundation More Than a Mother" and we also work very closely with Ministries of Health, Education, Information, Communication, Gender, Academia, Media and Art societies in 52 countries." added Dr. Kelej.
 
According to WHO data, more than 180 million couples in developing countries - that is 1 in every 4 couple, suffer from infertility. In many cultures in Africa, infertility is a huge stigma. Women are solely blamed for failing to conceive and the social stigma of childlessness, especially for women leads to isolation and stigmatization and results in discrimination and ostracism. This mostly also leads to divorce or physical or psychological violence. As a part of "More Than a Mother" Campaign, Merck Foundation has launched many initiatives to break this stigma and create a culture shift.
 
Merck Foundation has also been empowering childless and infertile women through their "Empowering Berna" initiative under their "More Than a Mother" movement. This initiative helps women who cannot be treated for infertility anymore by helping them get trained to establish small businesses so that they can be independent and rebuild their lives. Through 'Empowering Berna', the lives of many infertile women have been transformed in many African countries like Kenya, Uganda, Nigeria, Central African Republic, Niger, Malawi, and many more.
 
"It's all about giving every woman the respect and the help she deserves to lead a fulfilling life, with or without a child," added Dr. Kelej.
 
During the Summit, Merck Foundation also screened "Sugar Free Jude" and "Mark's Pressure" Animation Films, with the aim to raise awareness about early detection and prevention of Diabetes and Hypertension (which are corelated) and to Promote Healthy Lifestyle, amongst children and youth in Africa and beyond, were also screened during the Summit, in French Language. All three animation films are adapted from Merck Foundation's children storybooks.
 
Link to the films here:

Sugar Free Jude: https://www.youtube.com/watch?v=iefwLSbOGT4
Mark's Pressure: https://www.youtube.com/watch?v=zJylVgGbvtA
 
Merck Foundation also conducted the First Edition of Health Media Training for the Media Representatives of Côte d'Ivoire, in partnership with National Union of Journalists of Côte d'Ivoire (UNJCI). The training was conducted to emphasize on the important role that media plays to influence our society to create a cultural shift with the aim to address wide range of social and health issues such as: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/ or Stopping GBV at all levels; to underscore the importance of Empowering Girls and Women in Education and to understand the Influence of infertility stigma and other social issues like GBV, Child Marriage, FGM etc. on women and couples - Social and Psychological Impact. Apart from this, it also included a session on the importance of increasing the awareness of early detection and prevention of Diabetes and Hypertension. The training session was addressed by top Medical and Media Experts and was attended by over 50 journalists from Abidjan.
 
During the Training Session, 'More Than Mother', The First Animation FILM to emphasize strong family values of love and respect from a young age which will reflect on eliminating the stigma of infertility and the resulted domestic violence in the future, was also screened.

Link to "More Than a Mother" Animation Film: https://www.youtube.com/watch?v=ri1vnt7VM-M
 
During the training session, Merck Foundation also announced the Call for Application for their 8 Awards.  
 
"I invite the Media, Musicians, Fashion Designers, Filmmakers, students, and new potential talents in these fields from Côte d'Ivoire to apply for our awards", added Senator Kelej.  
 
Details of the Awards:

1. Merck Foundation Africa Media Recognition Awards "More Than a Mother" 2024: Media representatives and media students are invited to showcase their work to raise awareness about one or more of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/ or Stopping GBV at all levels.
Submission deadline: 30th September 2024.

2. Merck Foundation Film Awards "More Than a Mother" 2024: All African Filmmakers, Students of Film Making Training Institutions, or Young Talents of Africa are invited to create and share a long or short FILMS, either drama, documentary, or docudrama to deliver strong and influential messages to address one or more of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/ or Stopping GBV at all levels.
Submission deadline: 30th September 2024.

3. Merck Foundation Fashion Awards "More Than a Mother" 2024: All African Fashion Students and Designers are invited to create and share designs to deliver strong and influential messages to raise awareness about one or more of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/ or Stopping GBV at all levels.
Submission deadline: 30th September 2024.
 
4. Merck Foundation Song Awards "More Than a Mother" 2024: All African Singers and Musical Artists are invited to create and share a SONG with the aim to address one or more of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/ or Stopping GBV at all levels.
Submission deadline: 30th September 2024.
 
5. Merck Foundation Media Recognition Awards 2024 "Diabetes & Hypertension": Media representatives are invited to showcase their work through strong and influential messages to promote a healthy lifestyle and raise awareness about the prevention and early detection of Diabetes and Hypertension.
Submission deadline: 30th October 2024.

6. Merck Foundation Film Awards 2024 "Diabetes & Hypertension": All African Filmmakers, Students of Film Making Training Institutions, or Young Talents of Africa are invited to create and share a long or short FILMS, either drama, documentary, or docudrama to deliver strong and influential messages to promote a healthy lifestyle raise awareness about prevention and early detection of Diabetes and Hypertension.
Submission deadline: 30th October 2024.

7. Merck Foundation Fashion Awards 2024 "Diabetes & Hypertension": All African Fashion Students and Designers are invited to create and share designs to deliver strong and influential messages to promote a healthy lifestyle and raise awareness about the prevention and early detection of Diabetes and Hypertension.
Submission deadline: 30th October 2024.

8. Merck Foundation Song Awards 2024 "Diabetes & Hypertension": All African Singers and Musical Artists are invited to create and share a SONG with the aim to promote a healthy lifestyle and raise awareness about the prevention and early detection of Diabetes and Hypertension.
Submission deadline: 30th October 2024.
 
Entries for all the awards are to be submitted via email to:
submit@merck-foundation.com
Business Wire India

Seagram's Royal Stag has extended its association with the International Cricket Council (ICC) for four more years, solidifying the brand's commitment to cricket and the sport's global community of fans. The partnership which will run until the end of 2027 extends Royal Stag's status as Official Supporter kicking off with the ICC Men's T20 World Cup in the West Indies and the USA.

This extension follows the brand's successful five-year partnership with the ICC between 2018 and 2023. Cricket has always been a key consumer engagement pillar for Royal Stag, and the brand's continued association with ICC and the world's best cricketers like Rohit Sharma, Jasprit Bumrah and Suryakumar Yadav, has helped endear the brand to millions of cricket fans across the globe.

The association has seen multiple large-scale campaigns like #ItStartsWithYou, #InItToWinIt and #LargeHumaaraHai driven through 360-degree media amplification, digital engagement, innovative technological interventions, and unmatched fan experiences; keeping the brand's 'Live It Large' philosophy at the forefront.

On the brand's association with ICC, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, "Royal Stag has always stood by its brand philosophy of 'Live it Large,' inspiring people to dream large and be the creators of their own destiny. Our journey with cricket started in 2000 and since then we have only strengthened our association with the sport, creating a huge impact on cricket fans across the country. We are delighted to renew our partnership with the ICC as it enables the brand to continue delivering 'Live It Large' experiences to die-hard cricket fans everywhere."

ICC Chief Commercial Officer, Anurag Dahiya said: "The ICC is delighted to extend its partnership with Royal Stag for a further four years. I am excited for us to partner with a brand like Royal Stag, a global leader in their field, to work together on redefining the fan experience and bringing people closer to the game than ever before."
Business Wire India

The Body Shop, the iconic British-born international ethical beauty brand, is commemorating its 18th anniversary in India with the introduction of Braille features at its Activist Workshop store in Palladium Mall, Mumbai. This innovative move, the first-of-its-kind by The Body Shop, will be a part of a phased approach across its stores countrywide, representing a significant milestone in the brand's ongoing efforts toward inclusivity and accessibility in India.

Inspired by suggestions from Disability Rights Activist and Youth Collective Council (YCC) member Virali Modi, the Braille features include category call-outs across the store, unlocking a holistically inclusive shopping experience. The YCC was launched in August 2023 to incorporate the voices of India's emerging changemakers into The Body Shop's business strategy, fostering a more youth-centric, sustainable, and inclusive approach. This new initiative expands the ambit of The Body Shop's inclusivity beyond its gender-neutral product range and diverse staff.

Given The Body Shop's value system and the YCC's directive strategy discussed early this year at the organisation, the brand is also prioritising gender inclusivity based on suggestions by Ankita Mehra, an activist for the LGBTQA+ community. This is reflected in the brand's gender-sensitive approach to hiring, training, and management, ensuring the head office and store staff embody this ethos as well.

The brand, which is a changemaker and a pioneer in the beauty industry, has 10 staff members who are a part of the LGBTQA+ spectrum and embrace gender sensitivity at all levels. Additionally, The Body Shop recently hosted an immersive Diversity and Inclusion workshop for all its employees. Through this, the brand enabled its staff to explore and understand what it means to be inclusive, encouraging them to create a space that is safe, welcoming, and inclusive for all, creating an equitable workplace.

Ms. Harmeet Singh, Chief Brand Officer, The Body Shop- Asia South, shared her thoughts, "We're very excited to announce Braille integration at our Mumbai Activist Workshop store, and this coincides with our 18 years' celebration in India. From inclusive hiring to Braille incorporation, we're making ethical beauty accessible. Our goal is to gradually ensure inclusive in-store experiences for all, aligning with The Body Shop's vision."
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