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Business Wire India - Multimedia: Digest for July 18, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

The Estée Lauder Companies (NYSE: EL) ("ELC") is pleased to announce the third edition of BEAUTY&YOU India. Created by ELC's New Incubation Ventures ("NIV") and launched in partnership with India's preferred beauty and lifestyle retailer - NYKAA, BEAUTY&YOU India continues its mission to discover, spotlight, and propel the next generation of India-focused beauty brands. The program supports India-focused companies, entrepreneurs, innovators, and creators through a competitive application process that will be open to prospective applicants on July 16, 2024, through August 29, 2024, via www.beautyandyouawards.com. Winners will be announced on November 16, 2024, at a live event in Goa.
 
The 2024 program builds on the success of previous years with the theme of Supercharged Futures. The beauty opportunity in India continues to grow with more brands, increased innovation, significant investment dollars, and a consumer base looking for the best solutions. BEAUTY&YOU India 2024 seeks applicants with a supercharged vision for the future of Indian beauty and its impact on the broader beauty ecosystem. This encompasses companies with social initiatives that enhance the lives of their communities and the ecosystems in which they operate. It also includes founders who are developing new technologies, ingredients, or solutions that address existing challenges for Indian beauty consumers while driving innovation across Skin Care, Makeup, Hair Care and Fragrance categories.
 
An exciting addition to this year's program is that winners will have access to the BEAUTY&YOU India Bootcamp, featuring one-on-one mentorship sessions with industry leaders Falguni Nayar, Founder & Chief Executive Officer, NYKAA; Sabyasachi Mukherjee, Founder, Sabyasachi; and Rohan Vaziralli, General Manager, ELCA Cosmetics Private Limited. This unique opportunity is designed to provide the winners with invaluable insights and mentorship from these experts and affirms the program's commitment to fostering the growth and development of the next generation of Indian-focused beauty entrepreneurs.
 
From the first edition in 2022 to the second in 2023, the applicant pool doubled in size. This growth has significantly enhanced the visibility and opportunities for the winners, underscoring the program's positive impact.
 
"India represents one of the most exciting global economies for beauty today. A growing consumer base, an exciting retail landscape, and one of the most powerful entertainment markets in the world continue to fuel unprecedented growth. The market is poised to continue to drive both national and global trends. We are excited to support the founders and creators in their journey," said Shana Randhava, Senior Vice President, The Estée Lauder Companies New Incubation Ventures. 
 
"The global recognition of India's potential as both a powerful consumer market and entrepreneurial hub is more evident now than ever before. NYKAA is proud to be a part of nurturing this ecosystem," said Anchit Nayar, Executive Director & CEO, NYKAA Beauty. "In its third edition, BEAUTY&YOU India is more than just a platform — it's a gateway for Indian entrepreneurs to showcase their creativity and rigor on a global stage and we are excited to be part of their future."
 
"Participating in BEAUTY&YOU India since its first edition has been an immensely rewarding experience, particularly in seeing its transformative impact on the Indian beauty industry. The program enhances the trajectory of emerging brands by providing a platform that fosters growth, innovation, and visibility," said 2024 BEAUTY&YOU India judge Katrina Kaif, Actor and Co-Founder, Kay Beauty, "In my role as the co-founder of Kay Beauty, I have a deep appreciation for such platforms that support entrepreneurs in their journey. As we enter the third edition, I am as excited and committed as ever to discover and support brands that are shaping the future of beauty in India."
 
2024 Prize Program

The following prizes are open to founders, companies, and creatives meeting specific application criteria available at www.beautyandyouawards.com/ application-criteria. The following awards will be presented across categories in Skin Care, Make Up, Hair Care, Personal Fragrance, and Home Fragrance: 
 
  • IMAGINE: Pre-Launch Beauty Concepts
  • GROW: In-Market Beauty Concepts
  • CREATE: The Next Generation of Creative Talent (e.g., photographers, filmmakers, etc.) Submitting Work Around the Theme of 'Supercharged Futures'

Among other resources, BEAUTY&YOU India 2024 will provide award recipients with financial support (a prize pool up to 4 Crore or $500k), distribution channel access, mentorship, and access to research and innovation resources. 
 
The BEAUTY&YOU 2024 website and application portal go live on July 16, 2024, and will accept applications until August 29, 2024, 11:59 PM IST. Full program details are available at www.beautyandyouawards.com.
 
2024 Judges
 
Shana Randhava
Senior Vice President, New Incubation Ventures, The Estée Lauder Companies
 
Anchit Nayar
Executive Director & CEO, NYKAA Beauty
 
Katrina Kaif
Actor and Co-Founder, Kay Beauty
 
Gaurav Gupta
Couturier, Artist and Designer
 
Anaita Shroff Adajania
Stylist, Creative Director & Founder, Style Cell
 
Samrath Bedi
Executive Director, Forest Essentials
 
Diipa Büller-Khosla
Founder, indē wild
 
Sandhya Devanathan
Vice President & Head - India @ Meta
 
Rohan Vaziralli
General Manager, ELCA Cosmetics Private Limited
 
Jaffrey Zaman
Managing Director, Intercos India Private Limited
 
Gianandrea Ferrari
CEO, Intercos Europe, Middle East & India
 
Sumit Bhasin
Senior Vice President, Global Fragrance Innovation, Product Development & R&D, The Estée Lauder Companies
 
Dr. Jaishree Sharad
Celebrated Cosmetic Dermatologist, author and TEDx Speaker
 
Shruti Chandra,
Vice President, Invest India and Vice Chair, Women Empowerment, Europe India Council for Business and Industry (EICBI)
 
Rochelle Pinto
Head of Editorial Content, Vogue India
 
Sujata Assomull
Contributing Editor, Vogue Business
 
Deepica Mutyala
Founder and CEO, Live Tinted
 
Website: www.beautyandyouawards.com
Instagram: @beautyandyouawards
Business Wire India

MOURI Tech and Vertisystem celebrated their merger with a vibrant Collaboration Day event at their Indore offshore office. Associates from both companies participated in various activities, including an office tour, a group plantation drive, a team balloon release, and a gala evening event. Led by global leaders from both organizations, the event emphasized the united message of "soaring high together" as associates from across the globe joined in the festivities.

Excitement for the Future

Speaking on this occasion, Mr. Anil Yerramreddy, Global CEO of MOURI Tech, expressed his excitement, stating, "Vertisystem joining the MOURI Tech group is a major step forward. We plan to invest 200 crores over the next three years and expand our Indore headcount to 1,000 people." This significant investment underscores the commitment to growth and Indore's potential.

Mr. Rakesh Sadhwani, CEO of Vertisystem, echoed Mr. Yerramreddy's enthusiasm. He highlighted the "rich, untapped talent pool" in Indore and Madhya Pradesh, stating, "We aim to provide global opportunities, especially in artificial intelligence, data analytics, IT infrastructure, cloud & security solutions, and digital transformation." This focus on attracting talent aligns with the vision of becoming a leader in these critical sectors.

Global Impact, Local Celebration: A United Front

The acquisition and Collaboration Day resonated powerfully with associates from both MOURI Tech and Vertisystem worldwide. Vertisystem's team embraced the opportunity to join a larger, dynamic force, and a palpable sense of excitement permeated the air. The event solidified a shared vision and unwavering commitment to growth, innovation, and IT sector leadership. This Indore celebration marked the beginning of a collaborative journey – MOURI Tech and Vertisystem, soaring high together.
Business Wire India

With its range of technologies and expertise, Veolia Water Technologies & Solutions, South Asia helps municipalities and companies to better face the water challenge, through the protection and replenishment of resources. Since 2022, Veolia has been publishing the Barometer of Ecological Transformation every two years, in partnership with the Elabe consulting and research firm globally. Notably, the company has also developed the Water Impact Index (WIIX), a tool that enables companies and municipalities to make better informed choices. It assesses the effects of human activity on water resources and the stress on resources in terms of volume and quantity, thereby determining the water footprint of human activities.
 
Parched and submerged in sorrow, Bengaluru, India's booming tech hub, fought its worst nightmare. Homes fell silent, businesses sputtered, and the city's famed energy dimmed under the harsh reality of empty taps. This wasn't a temporary blip – it was a major wake-up call. Freshwater accounts for only 2.5% of the world's available water. With the rapid increase in the world's population, accelerating urbanization and global warming, this resource is becoming scarcer. Today, access to drinking water is a major environmental, social and economic challenge for cities and industries.
 
This gives rise to a lot of questions in the minds of the inhabitants of the city- couldn't the situation be avoided? Was it a classic saga of neglect? And most importantly what next?
 
Delving deeper into the matter, it is understood that the crisis stemmed from many factors. Bengaluru's population exploded, surging 76% in a decade. But water infrastructure remained stagnant, a relic of a bygone era. The city's once plentiful lakes – its lifeblood – have dwindled by 79%, choked by pollution and encroachment. The data paints a grim picture of Bengaluru's water situation. The city guzzles a massive 2,832 million liters of fresh water daily. While the Cauvery River provides 1,460 million liters, it's not enough. Residents rely heavily on groundwater, pulling out an alarming 1,372 million liters daily. This overuse is causing a water quality crisis. Bengaluru is facing erratic water supplies and the actual threat of running out of usable groundwater.
 
The water war wasn't just about inconvenience. Residents battled for every drop, some forced to flee the city for their basic right to live. Tech giants, the lifeblood of Bengaluru's economy, felt the pinch as water scarcity disrupted operations and threatened the city's status as a tech magnet.
 
The city produces a whopping 1.48 billion liters of wastewater daily. Imagine that – enough to fill over 580 Olympic-size swimming pools! But here's the catch: Bengaluru's sewage treatment plants aren't handling it all. This means millions of liters of potentially reusable water are going to waste. In 2004, Bengaluru built a fancy sewage treatment plant with cutting-edge technology. Great start, right? Unfortunately, that seems to be the only one. The city hasn't embraced other modern solutions, leaving many wondering if there's a real plan to fix the problem. Remember Bengaluru's nickname, "City of Lakes"? Well, that's becoming a distant memory. Pollution and development have swallowed up 79% of the city's lakes. These natural water sources were once lifelines for Bengaluru, but now they're a painful reminder of what's been lost.
 
Treated wastewater can be reused for agricultural irrigation (which alone accounts for 32% of the global market), landscape irrigation (20%), industry (19%) and even groundwater recharge (2% of the global market) - source: GWI 2010. It can also be treated to drinking water standard in certain regions of the world. Find out how we are helping cities become more resilient.
 
"While other cities like Mumbai embrace advanced smart water technologies, lake rejuvenation, and MBR technologies, mobile plants to treat wastewater, why does Bengaluru, the heart of innovation and technology, lag in similar steps? The city has yet to implement comprehensive initiatives for lake cleaning and cultivation, and sewage water reuse," says Mr. Girish Kale, Director, of Municipal Business at Veolia Water Technologies and Solutions (India) Pvt. Ltd.
 
Bengaluru needs a complete overhaul of its water management system. Here's what the city can do:
 
  • Smarter Planning: Water conservation needs to be a priority in urban development.
  • Upgrade Time: The city's water infrastructure is outdated. Modernization with a focus on efficiency and reuse is crucial.
  • Learning from Leaders: Cities like Mumbai have been using advanced water treatment technologies. Bengaluru should follow suit. Mumbai City is addressing water management via water treatment technologies in its industrial areas. To quote one such successful impact- roughly 30000 families in the Chembur area near the plant location in Mumbai have benefited from uninterrupted access to fresh water supply for domestic use as a direct impact of Veolia Water Technologies and Solutions (India) Pvt. Ltd. (Veolia WTS)'s advanced technology-enabled STP run at a leading chemical fertilizer factory.
 
"Some municipal initiatives have achieved excellent results. For instance, MCGM has successfully implemented advanced technologies like MBR technology for their ongoing projects in large STP and river rejuvenation and mobile treatment plants for lake projects provided by renowned water technology providers like Veolia Water Tech Zone. Experts agree that membrane technology offers the best results while using MBR-based STPs combined with other technologies like RO, UV, Ozone, etc. which can make the reclaimed water to nearly potable standards suitable for various uses in cities like Bengaluru," says Mr. Kale. Further, he states that cities like Mumbai are turning to treated wastewater for industries, a smart way to stretch their water supplies. Singapore and Namibia are also water warriors, with impressive tech-driven systems that minimize leaks and ensure steady water flow.
 
Bengaluru's got the brains, so why not use them to solve this water war? Here's the plan:
 
Smart Meters, Big Wins: Imagine tiny gadgets whispering water usage secrets! The "Internet of Things" (IoT) can track leaks and usage, making water management a breeze.
Wastewater Wizards: Advanced treatment plants can transform icky wastewater into a valuable resource for watering parks or flushing toilets.
Mobile Marvels: Think power banks for lakes! Portable treatment units can clean ponds and lakes, freeing up precious freshwater for homes. From big industries to everyday citizens, everyone has a role to play!
Industry Gurus: Ditch the freshwater and use treated wastewater instead!
Government Guardians: Strengthen those lake protection laws and promote water-saving practices.
Water Warriors at Home: Support Lake restoration efforts and be a water-wise citizen!

The best bit is that the Indian Premier League (IPL) is already showing the way by using treated water at the stadium! Bengaluru has the potential to become an innovation oasis, not just for tech, but for water management too!
 
According to Mr. Sharad Tandon, CEO of Tandon Urban Solutions Pvt. Ltd., and an industry veteran with 25 years of experience in Mumbai, the MBR-based STPs are like an oasis in urban deserts for cities like Bengaluru. "The MBR-based STPs produce water that can be reclaimed and reused for other purposes. The technology exists to make it fit for human consumption also but we as a public must choose to be without water or condition our mind use even reclaimed water judiciously."
 
Corporate responsibility also plays a pivotal role. Gleaming examples like the Hebbal Lake restoration undertaken by the Infosys Foundation prove the impact of corporate investment in water-saving initiatives. According to Mr. Gopal Madabhushi, Senior VP & Business Leader for South Asia at Veolia WTS, industries need to take the initiative to use sewage-treated water for their industrial purpose vis-a-vis utilizing fresh water from civic bodies. "Such an action will allow the re-purpose of the freshwater for drinking purposes. As such, many companies are in discussion with Veolia WTS to follow this approach. Government and regulators also need to consider providing incentives and other mechanisms to motivate the industries to follow this direction," adds Mr. Madabhushi. One effective strategy is incentivizing industries that utilize STP water for their operations. From tax rebates to utility sops and subsidies, local and state governments could incentivize industries to take up such rejuvenation projects and switch to the use of treated water.
 
Bengaluru at Crossroads: Industry veteran Mr. Kiran Kumar with over 35 years in the global water treatment industry too reiterates the importance of adopting treated wastewater to ensure Bengaluru's sustainable growth. Mr. Kumar suggests that Bengaluru could do well by avoiding crises like Cape Town's 'Day Zero'. As Bengaluru grapples with its water crisis, it faces a critical choice: take decisive action or suffer irreversible consequences. Strong steps are the need of the hour, like using 100% recycled sewage water for non-drinking purposes.
 
Breaking the Cycle: A Path Towards Water Security.
 
But there's hope. Cities around the world are pioneering innovative solutions. Bengaluru can, too.
 
Wastewater Warriors: Turning Trash into Treasure
 
New-age technologies can treat wastewater, transforming it into a valuable resource.

Smart H2O Heroes: Data & Tech to the Rescue By embracing data analytics and smart water management systems, Bengaluru can identify leaks and optimize water use.
 
Lake Revival: Bringing Back Bengaluru's Blue Jewels Restoring and reviving the city's lakes can replenish water supplies and restore Bengaluru's ecological balance.
The Time to Act is Now
 
Bengaluru has a choice: succumb to water scarcity or become a leader in sustainable water management. By embracing innovation and learning from successful examples, the city can craft a water-secure future. Bengaluru's potential for problem-solving is undeniable. With strong leadership and decisive action, the tech capital can rewrite its water story – and emerge as a global model for water resilience.
Business Wire India

  • Yuva Sur Sartaj is a premier platform for young (15-30 year olds) aspiring Hindustani Classical musicians, set to be judged by renowned artists like Kaushiki Chakraborty, Rahul Deshpande, and Sanjeev Abhyankar
  • Interested participants in India can register on https://yuvasursartaj.in/

Dedhia Music Foundation (DMF), a non-profit organization founded by Aatish Dedhia, CEO of Zycus and dedicated towards promoting and preserving Hindustani Classical Music, introduces Yuva Sur Sartaj 2024. A first-of-its-kind talent hunt to discover young talent in Hindustani Classical Music, Yuva Sur Sartaj aims to nurture emerging Hindustani classical vocalists by providing them with mentorship and a stage for growth and recognition.

With revered names in Indian Classical Music like Mrs. Kaushiki Chakraborty, Mr. Rahul Deshpande, and Mr. Sanjeev Abhyankar joining the judges panel, Yuva Sur Sartaj will be an exhilarating experience for Hindustani classical singers, to not only showcase their skills but also gain invaluable exposure. In fact, the shortlisted participants will also receive mentorship support, further strengthening Dedhia Music Foundation's unwavering commitment to foster a rich musical heritage in India and preserve this timeless art for generations to come.

Aatish Dedhia, Founder of Dedhia Music Foundation shared, "In an age in which most talent shows focus on western music, we at Dedhia Music Foundation want to nurture young minds in our country's rich musical heritage. Through Yuva Sur Sartaj we want to bring the focus back to the beauty and depth of Hindustani Classical Music and encourage the youth to continue to dedicate themselves to the art."

The competition will be divided into three stages – Call for Entries, Virtual Audition and finally the Grand Finale at Nehru Auditorium in Mumbai on October 15, 2024, which will also be live-streamed across all social media channels. The call for entries is currently open on https://yuvasursartaj.in/ and interested participants can register on the website.

Speaking on the launch of Yuva Sur Sartaj 2024, a well-known Hindustani classical vocalist of the Patiala Gharana, Mrs. Kaushiki Chakraborty shared, "Yuva Sur Sartaj is a beautiful initiative by Dedhia Music Foundation to preserve and celebrate India's rich musical heritage. I am incredibly proud to be part of this and hope to inspire the younger generations to embrace, learn, and grow in this beautiful tradition and cultivate a profound connection with our rich musical legacy."

Winners of Yuva Sur Sartaj 2024 will not only receive cash prizes, but also financial support to continue their classical vocal training and mentorship. There will be three prizes in each age group, 15-22 years and 23-30 years. While the winner will receive Rs. 1,50,000 along with an additional Rs. 1,50,000 for mentorship, the 1st runner-up will receive Rs. 1,00,000 plus Rs. 1,00,000 for mentorship, and finally, the 2nd runner-up will receive Rs. 50,000 plus Rs. 50,000 for mentorship.

Akhil Bharatiya Gandharva Mahavidyalaya, a prestigious institution dedicated to Indian classical music education, is partnering as the official music institute partner for Yuva Sur Sartaj 2024.
Business Wire India

Optimum Nutrition, the World's #1 Sports Nutrition brand, is delighted to announce a partnership with double Olympic medallist PV Sindhu while continuing with the journey of encouraging more women to achieve excellence in sports and fitness.
 
Optimum Nutrition is part of Glanbia Performance Nutrition (GPN), a company which is home to leading brands in performance and lifestyle nutrition that help people around the world achieve their fitness nutrition goals. Optimum Nutrition has been supporting athletes for over three decades and the collaboration with Sindhu will support her quest for excellence on and off the court. Reaffirming the brand's core philosophy of inspiring all fitness enthusiasts worldwide, the association will champion the cause of encouraging women to pursue their fitness journeys and sporting dreams while raising awareness about the importance of high-quality nutrition.
 
As part of the association, Sindhu spearheads Optimum Nutrition's 2024 campaign 'Apne Andar Ki Taaqat Jagao', aimed inspiring women in India to get the best results in their fitness journey, be it at the elite or amateur level. The campaign sheds light on various stereotypes women face today regarding physical fitness and mental strength, and how high-quality nutrition plays an important role in breaking these barriers.
 
Considered one of India's most successful athletes, Sindhu is only the second Indian and the country's first woman to win two Olympic medals - Silver at Rio 2016 and Bronze at Tokyo 2020. The 2019 BWF World Champion has not only made history in badminton but has also played a pivotal role in inspiring the next generation of women in sports in the country. 
 
Speaking about the association, PV Sindhu revealed that Optimum Nutrition has been her go-to brand for high-quality sports nutrition products. She revealed, "From rigorous training sessions and long hours on the court to intense pressure situations, every aspect of my journey demands not just discipline but also the right kind of nutrition. Optimum Nutrition has been my trusted companion and its high-quality sports supplements have helped me maximise my performance. I'm delighted to be part of the Optimum Nutrition family. I believe it will aid me excel off the court as well. Through this association, we will collectively inspire and enable women fitness enthusiasts to push their limits and achieve their utmost potential."
 
"I feel the thinking towards physical fitness and mental strength of women has changed in recent times, but there is still a lot of work to be done. Everybody is different from one another, the food and nutrition intake also vary. I think this is where the awareness and importance of nutrition comes into play. Through this association and the campaign, we aim to raise awareness among more women in India, helping them set and achieve their ambitious goals with high-quality sports supplements," she added while speaking about Optimum Nutrition's campaign.
 
Mr. Satyavrat Pendharkar, Chairman & Managing Director, Glanbia Performance Nutrition India Pvt. Ltd, said, "We are honored to have PV Sindhu as part of the Optimum Nutrition family. She has been a pioneer in women's sports, inspiring the next generation of women in the country. Her commitment and dedication align perfectly with Optimum Nutrition's philosophy of empowering individuals. Our new campaign, 'Apne Andar Ki Taaqat Jagao', featuring Sindhu, addresses various stereotypes attached to women's physical and mental well-being while highlighting the significance of high-quality sports supplements."
 
"The understanding of sports nutrition is increasing at a rapid pace, and our association with an athlete of Sindhu's stature will ensure that women have the awareness and accessibility of high-quality performance nutrition products suitable to their needs. This will help them not only reach their respective fitness milestones but also break the stereotypes in women's fitness," he added.
 
Campaign link - https://youtu.be/hGGK1JqvGSM 
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