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Business Wire India - Multimedia: Digest for July 26, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

Karan Johar's jewellery brand Tyaani, proudly announces the successful opening of its new and first store in Pune. The grand opening event was a resounding success, attracting a diverse crowd of jewellery enthusiasts, fashion connoisseurs, and notable personalities. Punekars no longer need to travel to Mumbai for their next jewellery purchase, as Tyaani by Karan Johar is now in Pune.

Located at Pillar - 391 East Ave, Kalyani Nagar, the store offers a wide range of Tyaani's signature collections. The Pune store, now open to the public, invites everyone to experience the magic of Tyaani Jewellery.

Karan Johar's jewellery brand, Tyaani, seamlessly blends creativity and decades of jewellery expertise. Just like his movies, Tyaani's jewellery is larger than life, capturing the essence of grandeur and elegance. Their jewellery has a contemporary flair that has inspired jewellers worldwide. His brand is dedicated to crafting exquisite jewellery that embodies the essence of Indian heritage and artistry. Tyaani, is also known for its handcrafted pieces that merge traditional craftsmanship with contemporary design sensibilities. Each piece in the collection is designed to celebrate life's special moments, making them cherished heirlooms.

Maheep Kapoor, from the Fabulous Lives of Bollywood Wives fame & the renowned celebrity jewellery designer, elevated the inauguration celebration with her presence, infusing the event with glamour and sophistication. She is the esteemed jewellery designer at Tyaani & brings her unique vision and creativity to each piece. Her designs reflect a perfect blend of tradition and modernity, making Tyaani's jewellery truly exceptional. 

The event featured personalized styling sessions, allowing guests to explore pieces that complemented their unique styles. Attendees also had the opportunity to meet Maheep Kapoor and gain insights into the inspiration behind Tyaani's designs. The interactive sessions and the chance to engage with her made the event a memorable experience for all.
Business Wire India

happn, the leading real-life dating app, is shaking things up with the launch of its exciting new Hobbies feature. This new update lets users create a personalised mixtape of their passions, from the delightfully quirky to the universally loved. The feature will suggest more than 183 hobbies with some hobbies custom-made especially for India.
 
happn Gets Real with User Survey
 
A recent survey by happn reveals some surprising insights into the dating world. While "Street Foodie" is a crowd-pleaser, especially among men, "Manga & Anime" captures a niche interest amongst the Indian singles.
 
Universal Appeal

Forget diamonds, in India, a shared love of chai is forever. This delightful drink emerged as a top choice across all ages and genders, with women aged 36+ showing the strongest preference (75%).
 
Age is Just a Number (Except When it Comes to F1)

While "Street Foodie" is a universal crowd-pleaser, particularly among men (78% in 26-35 and 82% in 36+ age groups), the "F1 Fanatic" flag appears to be more proudly waved by millennial women (24% in the 26-35 and 25% in the 36+ age groups).
 
Gen Z Gets Cultured

The happn survey found Gen Z women were more likely to embrace exchanging Spotify playlists (36%) and Camping (36%) as hobbies, while men of the same age group gravitated towards gaming (39%). Looks like swapping campfire stories for swapping playlists is the new way to spark connections.
 
Red Flag Alert

When it comes to dealbreakers, both men and women across the board agreed that snacking on "Sweet Popcorn" and declaring oneself as "Gossip Queen" were major turn-offs. 50% of the women in the 36+ group found gossip queen to be a big red flag while men (33%) in the same age group can't get past the choice of sweet popcorn. Telling spoilers by accident? More of a concern for younger women (43%) than men. And while "Punjabi Party Playlist" might seem harmless, it raises a slight eyebrow for some daters, particularly 36+ women (25%).
 
Pop

The survey also revealed some interesting personality quirks. "Night Owl" emerged as the most defining hobby, especially for Gen Z men (77%) and men in the 26-35 age group (81%). On the other hand, women aged 36+ (75%) were more likely to identify as "Couch Potatoes".
 
Bragging Rights

The survey also asked users which hobbies they'd be most excited about their partner having. Here, Bollywood Lover (49%) and Plant Parent (25%) received top billing across all ages and genders.
 
Pop Culture Passions & Niche Hobbies

90s Bollywood fanatics rejoice, This category showed strong preference, especially among women aged 26-35 (41%). Interestingly, "Mythology Nerds" held particular interest for men aged 36+ (33%). Women aged 26 to 35 (24%) and 36+ women (25%) are more likely to bond over true crime podcasts and dive deep into documentaries.
 
happn CEO and President, Karima Ben Abdelmalek said, "We created the 'Hobbies' feature to go beyond generic bios and spark real conversations. At happn, we are constantly innovating to bridge the gap between the digital and real-world aspects of dating. By showcasing passions, singles attract people who share similar interests and create a more authentic connection. The launch of 'Hobbies' reflects our commitment to fostering deeper connections based on shared interests and individuality. Our survey's insights add another layer to the mix, helping users navigate the sometimes confusing world of dating preferences. After all, who knew 'F1 Fanatic' would be such a hit with our 30+ female users age group."
 
Here are some of the most fun India-specific hobbies to add an extra oomph to your dating profile:
 
  • Chai connoisseur
  • Pani puri lover
  • Magic Maggie maker
  • Car-bar hopper
  • Bollywood lovers only
  • Punjabi party playlist
 
With these, happn encourages users to transform dating profiles into conversation starters, presenting a window into their unique personalities. So, ditch the generic and embrace the quirky.
Business Wire India

  • NIIT's StackRoute received the Gold for "Best in Learning Data Analytics"
  • NIIT's HR business wins Silver for "Best Learning Culture in an Organisation – Small & Medium Enterprises"
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NIIT Limited, a leading global skill and talent development corporation, has been honored with prestigious awards at The Economic Times' 3rd ETHRWorld Future Skills event held in Gurugram recently. The awards bagged recognize excellence and innovation in Learning & Development (L&D) and are a testament to NIIT's dedication, hard work, and its commitment to fostering a positive, engaged, and motivated workforce.

NIIT's StackRoute Business, received the Gold Award for "Best in Learning Data Analytics". The award was accepted by Itish Arora (Vice President & Strategic Sales Head) and Hrithik Manchanda (Technical Lead) at, StackRoute, NIIT Limited.

Speaking on this recognition, Dr. Yogesh Kumar Bhatt, EVP and Business Head, StackRoute, NIIT Limited, said "This prestigious award acknowledges our dedication in developing innovative learning solutions that empower professionals with future-ready skills. StackRoute has made significant investments in Generative AI and is integrating the same into its programs and learning platforms, to enhance training efficiency and effectiveness, giving our learners a competitive edge. Learning Data Analytics empowers our mentors and service delivery teams to gain insights into the progress and performance of each learner in real-time, thereby enabling mid-course correction to achieve learning outcomes. In addition, it provides the customers/stakeholders with clear insights into the strengths and improvement areas of their learners."

In addition, NIIT's HR business was recognized with the Silver Award for "Best Learning Culture in an Organisation - Small & Medium Sized Enterprises". The award was received by Vandana Negi, Learning & Development Head at NIIT Ltd.

Dr. Mita Brahma, National HR Head, NIIT Limited, said "At NIIT, we believe in creating a culture of development and growth, by creating opportunities that demand learning, thinking and innovation from each one of us. This award is a testament to our continuous efforts in this direction, as we equip NIITians with the skills and mindset needed to thrive in this dynamic digital age."

This award is also a recognition of the commitment and dedication of the learning & development team, which has worked tirelessly to ensure individual as well organisational growth. The team has consistently focused on enabling business strategy and delivering measurable outcomes.

The third edition of the ETHRWorld Future Skills Awards was aimed at recognizing the excellence and innovation in L&D, celebrating exceptional individuals whose imagination and creativity have broken new ground in L&D globally, and the brands and businesses that have transformed the possibilities of learning today.

*Please note: The third edition of the ETHRWorld Future Skills Awards is an event by Economic Times and is in no manner related to NIIT Ltd. 
Business Wire India

HDFC Life, one of India's leading life insurers, has consistently aimed to strengthen its connection with audiences through relevant and insight-based communication. With its latest campaign, HDFC Life seeks to expand its brand presence and reach deeper into the southern states of Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana.
 
As consumers continue to evolve, localised marketing strategies are crucial for driving stronger connections and affinity among audiences. The campaign has been tailored to capture cultural nuances and regional references that resonate locally. Aligning with the organisational strategy to extend its presence, the campaign aims to engage audiences in Tier 2 and Tier 3 markets through regional language communication, fostering affinity in these markets.
 
The campaign is built on the insight that discipline and preparation are essential for achieving one's goals. Recognising that a child's education is a significant trigger for life insurance purchase, especially in the target markets, this narrative becomes highly relevant. The film tells a life lesson where a father teaches his daughter the value of discipline in achieving success.
 
Click the links below for the ad:

1. Tamil: https://youtu.be/4cfv17ZBLuQ
2. Telugu: https://youtu.be/8z9Eke3wqUA
 
Speaking about the campaign, Vishal Subharwal – Chief Marketing Officer and Group Head, Strategy at HDFC Life, said, "As we continue to grow in Tier 2 and Tier 3 markets and expand deeper into regions with stronger distribution and new branches, our goal is to build deeper connections with audiences through tailored regional communication. This campaign is our first step in that direction, focusing on the southern markets. Parents are our core target audience, and with this film, we aim to encourage and enable them to prepare financially to support their children's future."
 
Adding to this, Vikram Pandey – Chief Creative Officer Leo Burnett, South Asia, said, "In life, we inherently overvalue winning - everyone is focused on the end result of a task. With this poignant new father-daughter story, HDFC Life reiterates the importance of focusing on giving our 100% effort to any task. The rest will follow."
 
The campaign will be available across multiple media platforms, including television, digital, and other mass media.
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