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Business Wire India - Multimedia: Digest for July 04, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

In the vibrant realm of sports entertainment, FanCode stands tall as the ultimate haven for enthusiasts worldwide. While the thrill of live scores and interactive content continues, the question arises - how one can improve the ad experience while maintaining a consumer-centric approach.
 
VMAX - a product by Vserv, is a powerful adtech stack that transforms the way enterprises enhance ad experiences and accelerate revenue growth. With VMAX, FanCode was equipped to take charge of their ad monetization in sports streaming. At the heart of this partnership lies a shared goal: delivering value to the marketer while managing costs and enhancing the user experience.
 
VMAX's cutting-edge Client-Side Ad Insertion (CSAI) capabilities replaced traditional Server-Side Ad Insertion (SSAI) methods for FanCode. By seamlessly integrating ads into the streaming experience, VMAX empowered FanCode with unparalleled control and flexibility. The results were remarkable, with FanCode witnessing a 2X increase in their advertiser mix and a significant reduction in ad serving costs.
 
Speaking on the partnership, Sashank Kakani, Vice-President, Product Revenue at FanCode, said, "FanCode partnered with VMAX Client-Side Ad Insertion (CSAI) adtech solution which enabled us to tap into the Skippable Video Ads market in Live Streaming. Their adtech stack met all our key criteria and has delivered great results so far. Our video startup time has improved by almost 50% which has significantly improved our user experience, increased demand mix amongst other things. We look forward to continue working with them."
 
Ashay Padwal, Co-Founder & Chief Product and Tech Officer of Vserv said, "FanCode's dedication to providing a seamless fan experience aligns perfectly with our mission to deliver cutting-edge ad tech solutions. Through our partnership, we've delivered remarkable results, from a surge in ad revenue to a significant reduction in ad serving costs. The VMAX team is excited to continue this journey of transformation and set new standards of adtech excellence in the live streaming industry."
 
Narayan Jaesingh, Chief Business Officer, Vserv, said, "Collaborating with FanCode has been an inspiring journey of innovation. We have set new benchmarks for FanCode by bringing a surge in demand mix for skippable video ads in live streaming. The future is video and digital ads and at VMAX, we are excited to fulfill the ad monetization ambitions of broadcasters, OTT platforms, FastTV etc."
Business Wire India

Anticipating a boost in the manufacturing sector, signing of the FTAs, the recent growth in the textile exports, bundled with the Indian government's focus on making India a 'global manufacturing hub' has set up encouraging prospects for the stakeholders of the Indian textile value chain. This optimistic industry outlook is also evident in the spirit of the textile technology and apparel manufacturing players participating in the upcoming Gartex Texprocess India which is scheduled from 1 – 3 August 2024 at Yashobhoomi (IICC), Dwarka, New Delhi.
 
Regardless of the global economic and political landscape, the recent surge reported in textile exports and apparel at 9.59% and 9.70% respectively, in May 2024 as cited by the Confederation of Indian Textile Industry (CITI), marks a positive sign uplifting the spirits of the Indian textile players. As per IBEF, the market for Indian textiles and apparel is projected to grow at a 10% CAGR to reach USD 350 billion by 2030 with the exports expected to reach USD 100 billion. The Indian textile sector is further expected to be strengthened by the innovations from the manufacturers of fabrics, garments and apparel, textile machinery companies, allied industries and future plans and policies from the Indian government.
 
As India's leading expo covering garment and textile manufacturing, denim, accessories, textile printing technologies and more, Gartex Texprocess India is slated to showcase 600+ brands, spread over an area of 15,000 sqm at Yashobhoomi (IICC), Dwarka, New Delhi. Besides India, the upcoming edition will demonstrate the global excellence in textile solutions from countries like China, Italy, Japan, Singapore, Taiwan and the USA.
 
The show floor is sold out with leading Indian brands like AT Inks, Aura Technologies, BABA Textile Machinery, Benz Embroidery, Britomatics India, Chetna Fashions, DCC Print Vision, Jaysynth Dyestuff India and True Colors amongst others. International brands like Baoyou, Brother, Datatex, Dupont, Jack, Kansai, SinSim, Siruba, Yumei and more will also add a global touch to the show.
 
New Product Launches:

The three-show days are lined up with more than a dozen of new product launches and the exhibitors showcasing their latest offerings. Some of the unmissable product launches will be from brands like: Amtex Dye Chem Industries, Behariji Enterprises, Codeverse Technologies, Creative Industries, LNJ Denims, Panchsheel Enterprises, Pro-Pioneer Eco Technologies, Rainbow Denim, Ranjan Fabrics, R&B DENIMS, SBT Textiles, Sitaram Spinners, Stas Biochem, Studio Next Technology, True Colors, The Tenth House, Venus Denims, Vertex Edge Tech, Vinod Denim and more.
 
Show Highlights:

- The first edition to be organised at the state-of-the-art expo centreYashobhoomi, IICC, Dwarka, New Delhi
200+ exhibitors presenting 600+ brands from 7 countries
- Featuring curated - zones for product categories like 'Knitting, Sewing Machinery, Digital Printing, Embroidery, Fabrics & Trims'
Expansion of the Trims segment with new exhibiting companies
International brands directly participating in the show
Curated knowledge - sessions with a panel consisting of Government officials from the concerned Ministries, industry experts and innovators from the textile associations and businesses
 
Exhibitors Perspective on Government Schemes:

As India shines in its glory of being the world's 3rd largest producer of textiles raw materials like cotton, jute, silk and wool, it also embodies the strength of manpower, infrastructure, low production costs and innovations needed to push the contours of the Indian textile landscape. In an attempt to gather the view of the participating companies on the government schemes and initiatives – many of them shared that schemes and initiatives like PLI, ATUFs, RoDTEP & RoSCTL, NTTP, NHDP, PM MITRA Parks, Handloom Weavers' Comprehensive Welfare Scheme, Integrated Skill Development Scheme (ISDS), schemes for MSMEs and amongst others, have served to be beneficial for not only growing their businesses but also the expand the technical skillsets resulting in a healthy business atmosphere.
 
As the preparations for the event gear up, Mr Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia Holdings Ltd, shared: "I think India is evolving as a beacon of innovations and economic resilience. With the upcoming edition of Gartex Texprocess India 2024, the momentum has been set to present the transformations in textiles right from the textile manufacturing machinery, garment, fabric and denims to trims and accessories and lots more. Sustainability and Innovations in textiles are at the heart of the show and I am pleased to share that the participating Indian and international companies will display an unparalleled quality of products and finesse."
 
Mr Gaurav Juneja, Director of MEX Exhibitions Pvt Ltd, added: "With the recent growth recorded in the textile exports and focus on boosting the manufacturing sector in India – it will take textile under its stride creating more business and job opportunities. Gartex Texprocess India has been known for presenting an exceptional showcase of innovations from the textile industry, primarily in textile manufacturing machinery, garments, fabrics, denim, screen printing solutions and accessories. In the upcoming edition in August, we are excited to share that our esteemed exhibitors are ready to display their latest innovations and many of them are also launching their new products which makes it a must-attend industry event for the textile enthusiasts and professionals."
 
Organised by Messe Frankfurt Trade Fair India Pvt Ltd and MEX Exhibitions Pvt Ltd, Gartex Texprocess India is a leading exhibition in the textile industry.
 
Press information and photographic material:
www.gartexindia.com

Links to websites:
www.facebook.com/GartexTexprocessIndia/
www.instagram.com/gartexindia/
https://in.linkedin.com/company/gartexindia
https://twitter.com/gartex_india

Background information on MEX Exhibitions Pvt Ltd
https://www.mexexhibits.com/

Background information on Messe Frankfurt
www.messefrankfurt.com/background-information

Sustainability at Messe Frankfurt
www.messefrankfurt.com/sustainability-information
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