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Business Wire India - Multimedia: Digest for August 06, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

SecondAct, a leading platform dedicated to fostering learning, upskilling, and holistic growth for organizations and individuals, proudly organized the Inaugural SecondAct Awards. The prestigious event recognized and celebrated extraordinary women who have fearlessly reshaped their paths, demonstrating resilience, determination, and an indomitable spirit throughout their unique journeys.
 
The awards, launched by the esteemed Dr. Kiran Bedi, brought together a remarkable group of women who soared high, showed outstanding strength, and made a lasting impact in various fields. These women not only transformed their own lives but also became beacons of inspiration for others.
 
SecondAct saluted women such as Bani Yadav, Shilpa Ajwani, Pooja Bedi, Anamika Singh, Aarti Kelshikar, Vibha Gurtu, Sanyukta Gupta, Prof. Bijayalaxmi Nanda, Dr. Payal Kumar, Jasmine Khurana, Durga Das, Sarika 'Panchhi', Rita Jairath, Madhura DasGupta Sinha, Anuradha Das Mathur, Aparna Malhotra, Rashi Narang, Jaya Rao, and Jyoti Mayal for their remarkable journeys. The event was further supported by incredible partners including Narayana Hospital, Upgrad Enterprise, Sansaar by D'Decor, Home, Beanly Coffee, DMI Finance, Aero Nero, and Pedal On. Special mentions to men allies like Abhishek Acharya, the mind mentalist, and Amitabh Reu, Director Sales at Panasonic, whose second act in life is singing.
 
Mrs. Archana Dutta, Founder and CEO of SecondAct, expressed her excitement about the event, stating, "The SecondAct inaugural awards event was a tribute to the remarkable women who not only transformed their own lives but also paved the way for others to follow. Their stories of resilience and reinvention served as powerful reminders that it is never too late to pursue one's dreams and make a significant impact. By shining a light on their stories, SecondAct aimed to inspire countless others to embrace their own second acts, rewrite their narratives, and find strength in vulnerability."
 
The Inaugural SecondAct Awards marked the culmination of three years of dedicated groundwork. The awards honored the transformative power and unwavering courage of women who defied convention, reinvented themselves, and redefined their lives.
 
Dr. Kiran Bedi added, "I am honored to be a part of the SecondAct event that celebrated the strength and courage of women who dared to chart their own paths. Their journeys are a testament to the power of determination and the human spirit. I hope their stories inspire many others to find their own second acts and make a difference in their lives and communities."
 
The Inaugural SecondAct Awards promised to be an evening of inspiration, celebration, and recognition of the phenomenal women who redefined their lives and continued to inspire others.
Business Wire India

The Belgian Waffle Co, India's largest waffle brand celebrated the National Waffle Day, an initiative they introduced to India a few years ago. And, year on year the event has been getting enormous responses from all the waffle enthusiasts in the country, leaving them in a state of bliss and indulgence. This year the excitement reached another high, leading to lakhs of fans queuing up at the brand's 570+ stores PAN India on 19th July.
 
With delectable waffles offered at just Rs 100 on this day, which happens just once a year for the brand, the National Waffle Day on July 19th is the day waffle fans keenly await every year. The campaign theme of #EveryoneKnows, conceptualised by the agency SoCheers, capitalised on the huge popularity of the event, especially among its young target audience. It hit an instant chord with those who knew about the event and also cleverly created FOMO amongst those who were yet to discover it. This year's campaign saw some remarkable marketing strategies that had everyone talk about it and appreciate it across social platforms.
 
The well-planned rollout of the campaign commenced when the internet saw a young fan mentioning 19th July as The National Waffle Day among historic events in an answer paper during a school exam, which had meme pages creating fun content around. Riding on this, the campaign skilfully generated buzz across digital platforms through famous influencers who tried promoting the campaign but couldn't because everyone already knew about it. The relatability of the content made it viral with 6M+ views achieved in less than 24 hours.
 
As the campaign gained momentum, the brand utilised its packaging smartly and gave away a fake INR 100 note with every Zomato & Swiggy order, reminding them about the offer of 'Any waffle at Rs 100'. This creative tactic was well-received and had consumers and marketing enthusiasts appreciating this on social platforms like Instagram & LinkedIn. The brand also utilised one of their last year's viral CGI video that had a pilot-less helicopter soaring the skies, promoting the National Waffle Day offer. The 'missing' pilot was seen skydiving with an offer placard in a fun video this year. This was further supported by an interesting collaboration with a recently famous Spotify ad voice-over personality, who promoted the offer in her playful style.
 
As the day approached closer, the campaign saw multiple levers establishing the importance of the day and the irresistible offer through eye-catching billboards and bus shelters across key cities like Mumbai, Delhi NCR, Bangalore, Kolkata etc. One of their digital hoardings on WEH in Mumbai had the brand giving 'GOOD NEWS ON 19Th July' playing right after the 'Bad Newz' movie promotion which happened to release on the same day as the event. This was a great example of Moment Marketing done right! The brand's employees further joined the bandwagon in promoting the most important day by posting their pictures with creative and fun placards on their LinkedIn profiles.
 
And, all of this, resulted in a humongous success for the brand with the campaign reach and engagement hitting a 100M+ mark and lakhs of the brand's fans queuing up outside their stores despite heavy rainfall in many cities. The day witnessed over 5 lakh footfall in a single day across the brand's 570+ stores in PAN India, resulting in an astonishing surge in their business.
 
Ankit Patel, Executive Director and CEO of The Belgian Waffle Co, shared his joy, stating, "The National Waffle Day is not just a day; it's an emotion for us and our consumers alike. Over the years, the event has only gotten bigger and better; this year it soared to another high. It reflects the brand's commitment to customer delight and showcases our ability to deliver a superior product experience at scale. The cutting-edge marketing campaign, meticulous planning, and operational prowess made the event what it was. The National Waffle Day is a testament to the brand's ability to create genuine experiences, beyond product."
 
Vrushali Parab, Marketing Head at The Belgian Waffle Co, shared her thoughts on the success of the campaign, stating "Over the years we have realised that The National Waffle Day is a phenomenon among our GenZ target group and the task of making it bigger year-on-year is daunting. The campaign theme of #Everyoneknows was a true reflection of our consumer voice, which helped us carve a multi-faced campaign strategy that resonated with our fans. Innovation, creativity, and an intuitive understanding of consumer preferences made the campaign a massive success, exceeding all expectations. Witnessing the digital-first campaign seamlessly driving huge tangible footfall at stores is a true campaign achievement."
Business Wire India

CFA Society India successfully concluded the 9th edition of India Wealth Management Conference (IWMC) in Mumbai on August 02, 2024. This flagship wealth management conference attracts leading wealth advisors, investment specialists, and other thought leaders who offer insights and deliberations around the opportunities, risks, and portfolio solutions for professional wealth managers in India in an evolving financial landscape.
 
The 9th IWMC focused on domestic and global wealth management trends as investors focus on long-term sustainable growth, personalization at scale, and diversification at a time when India presents opportunities as the fastest-growing major economy and when artificial intelligence and technology are expected to witness a deeper integration into wealth management practices.
 
The conference started with an address by Shamit Chokshi, CFA, Director, CFA Society India, Principal – Offshore Fund Investments, International Business at ICICI Prudential AMC, wherein, he recognized India as a standalone asset class and added that the role of wealth managers and investment advisors are extending beyond the traditional investment planning and financial management. He touched upon the trend in wealth managers setting up their respective practices with a long-term focus as individuals, NRIs, and family offices seek financial planning extending over two to three decades.
 
"It is the core mission of CFA Institute to lead the investment management profession by establishing the highest standards for education, excellence, and ethics," said Arati Porwal – Country Head - India, CFA Institute who delivered the conference opening remarks by reiterating the role of CFA charterholders as guardians of the various financial dreams of their clients. She emphasized on the importance of upskilling, building competencies, and being future-ready.
 
During the session 'Global Wealth: Money in Motion', Daniel Farley, Chief Investment Officer, Investment Solutions Group, Executive Vice President – State Street Global Advisors discussed the fundamental shift driven by technology that is being witnessed in the global wealth management industry that is otherwise a century old. He spoke at length about the role of digital tools and data analytics in creating personalized and efficient client experiences. Daniel noted the expected rise in the number of millionaires and emphasized a holistic approach to wealth planning by focusing on the overall objectives of the client rather than simply looking for winning ideas. He called it 'prioritizing Investor Alpha over Investment Alpha'.
 
The next session on 'Wealth Management: The Road Ahead' by Umang Papneja, Managing Director & CEO, Julius Baer India, started with an overview of Indian GDP growth over the past two decades and the exponential rise of wealth assets in India in the process. He spoke about the opportunities for wealth managers in India for the years ahead of us. He highlighted the importance of educating wealth managers as well as the new generation of investors inheriting inter-generational wealth, also noting that the lookout for talent in the wealth industry needs to be across India. He projects equities to become a larger part of asset allocation in the next decade supported by initiatives by the Government of India and the favorable taxation equity instruments enjoy relative to other asset classes.
 
Satish Ananthaswamy, CFA, Senior Managing Director, UC Investments, Head of Asia, Co-Head of Real Estate & Co-Head of Asset Allocation, led the next session on 'The Story of UC Investments'. He spoke at length about the investment strategy of the USD 180 billion financial portfolio of the University of California as the university pursues multiple objectives including endowment, pensions, and student research. He spoke about the importance of organizational culture in managing investments at UC while taking the participants through the journey of the UC investment portfolio and shifting asset allocation across decades.
 
The specialist session 'Behavioral Investing' by Nimesh Chandan, Chief Investment Officer at Bajaj Finserv Asset Management, was a full-fledged discourse on multiple behavioral aspects of investors and the importance of being aware of the biases and addressing the same by having a proper process and networking with the right set of people in approaching investment decisions.
 
The specialist session on 'Wealth Management: Talent Landscape' had Navin Upadhyaya, Chief Human Resources Officer, 360 ONE, address the myth that wealth management is just about sales. Navin discussed different opportunities for value addition across areas such as product development and portfolio management, along with functions such as taxation, finance, and US GAAP.
 
The session on 'How to Build and Manage Wealth over Generations' had Hemendra Kothari, Non-Executive Chairman, DSP Asset Managers, take the audience through his personal journey as he built businesses and collaborated with various global institutions for growing the same. He touched upon the importance of building two-way trusts while building partnerships and fostering a constant give and take as an effective mechanism for resolving conflicts. The audience also had the opportunity to learn about his contributions to the field of wildlife conservation.
 
Bijal Ajinkya, Partner at Khaitan & Co., led the session on 'Succession Planning: The Why, The How, and The What' where she covered in greater detail the multiple facets concerning succession planning when it comes to passing on personal assets and businesses to the next generation. Especially for businesses, she highlighted the importance of leadership succession and management succession. In the later part of the session, she also spoke about various operational nuances of succession plans.
 
The last session on 'AI in Wealth Management' was led by Vikram Srinivasan, CEO and Co-Founder at Needl.ai. While discussing the role of AI in financial practices, he spoke about the importance of exercising care when implementing AI in the organization and having the right mentors to navigate such implementation. He reiterated the role of artificial intelligence in augmenting human capacity.
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