Business Wire India - Multimedia: Digest for December 14, 2023

Business Wire India - Multimedia Multimedia By Business Wire India

Table of Contents India's Homegrown Brand, Maaza Celebrates the Act of Reward-Less Generosity with Their Aam Wali Dildaari Campaign Action-Packed to the Tee: BMW Golf Cup 2023 Commences in India Merck Foundation, African Union, 11 African Ministers Conducted Africa Research Summit - MARS 2022 Awards Ceremony to Recognize Best African Women and Young Researchers

India's Homegrown Brand, Maaza Celebrates the Act of Reward-Less Generosity with Their Aam Wali Dildaari Campaign Friday 03 February 2023 06:45 AM UTC+00 Business Wire India Continues its association with legendary veteran actor Amitabh Bachchan and renowned actress Pooja Hegde Partners with the iconic south Indian superstar Nagarjuna as the new brand ambassador Maaza, Coca-Cola India's homegrown mango drink, and the fastest-growing juice brand in India and South-west Asia, has unveiled its new 'Aam Wali Dildaari, Bina Naam Wali Dildaari' campaign. Currently, Maaza is one of the leading brands in the overall beverage category for Coca-Cola India. Further to Sprite and Thums Up entering the 1Bn USD brand club in 2022, the Company aims towards the 1Bn USD brand mark for Maaza in 2023. The latest campaign features veteran actor Amitabh Bachchan and renowned actress Pooja Hegde, along with south-Indian superstar Nagarjuna, recently on-boarded as the new face of the brand. With this new campaign, Maaza extends its spirit of benevolence and encourages anonymous acts of kindness to spread joy and happiness. The campaign further highlights the fulfilling mango experience that brings out one's selfless personality. Maaza has been sharing the goodness of rich and juicy Alphonso since 1976. Believing that true generosity seeks no credit, nor any reward or fame; through its latest campaign, Maaza urges its consumers to anonymously spread joy, with acts of compassion and generosity. Announcing the launch of the new campaign, Ajay Konale, Director Marketing, Nutrition Category, Coca-Cola India and Southwest Asia said, "Maaza is a heritage Indian brand- since 1976 and has been India's most loved mango drink for decades. The brand has become synonymous with the unparalleled taste of real mangoes and has witnessed phenomenal growth. Through our latest campaign 'Aam Wali Dildaari, Bina Naam Wali Dildaari', we aim to spread the message of true happiness and joy through selfless generosity, that seeks no reward or recognition. We are also humbled to have Mr. Bachchan, Ms. Pooja Hegde and Mr. Nagarjuna onboard with us to bring alive this philosophy of selfless generosity." Maaza with its unwavering popularity in India is manufactured locally, using local ingredients, as part of Coca-Cola's sustainable agriculture Initiative – 'Fruit Circular Economy'. Since 2011, it has also been contributing significantly towards enhancing the socio-economic development of Indian farmers, with initiatives such as the 'Project Unnati Mango' in Andhra Pradesh and 'Project Unnati Aamrit' in Bhubaneswar. The light-hearted storytelling in the TVC depicts Amitabh Bachchan/Nagarjuna as a passionate Maaza lover while Pooja Hegde is an inquisitive kind citizen who loves to take part in social service activities. The two ad films portray the spirit of Indian citizens who like to indulge in the act of generosity by contributing to society. It also highlights the message of how true generosity comes with anonymity. Maaza has on-boarded the iconic south Indian superstar, Nagarjuna, as the new face of the brand. His persona and charisma not only reflect Maaza's philosophy of 'Dildaari' but also echo its popularity as the most loved household name in India. Pooja Hegde, Indian actress & star of the new Maaza campaign, said, "I am proud to be associated with Maaza for over a year now. The brand's philosophy of true generosity and acts of kindness is something I personally relate to. The brand brings nostalgia and takes me back to my childhood days of enjoying fresh mangoes and sharing joyous moments with my loved ones." This campaign has been conceptualized by Ogilvy India as a part of OpenX from WPP. Commenting on the creative insight behind the campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy India says, "This campaign brings out the beauty of anonymous generosity. The idea came from the insight on how even though culturally we are a land of generous people; we also love talking about it. But true generosity and happiness come through selfless, giving which is far sweeter. And that's what we should inculcate in our lives too. What better than having our brand ambassadors like Mr. Bachchan and Mr. Nagarjuna along with Ms. Pooja Hegde to spread this message." The legacy brand has played a pertinent role in all moments of celebration, festivities, and happiness of its consumers, across the country throughout the year and will continue to offer the ultimate mango experience to its consumers. Link to the national campaign film: https://youtu.be/NBQ_PQ5tHUw Link to the south Indian campaign film: https://youtu.be/89eEswcYJEo

Action-Packed to the Tee: BMW Golf Cup 2023 Commences in India Friday 03 February 2023 10:00 AM UTC+00 Business Wire India The largest international tournament series for amateur golfers.   15 Golf tournaments in 9 cities at the finest golf courses across India.   Exclusive BMW Lifestyle Collection on display with attractive discounts.   #BMWGolfCup2023 #DrivenByPassion #BMWGolfSport #BMWIndia #SheerDrivingPleasure  BMW India kick starts its India edition of the largest amateur golf tournament – The BMW Golf Cup 2023 in Chennai today. The much-awaited golf tournament will be held at spectacular golf courses across Chennai, Bengaluru, Hyderabad, Pune, Mumbai, Ahmedabad, Noida, Kolkata and Gurgaon. The winners of the regional tournaments will compete at the national finals which will be held in November 2023.   BMW Golf Cup, one of the world's largest amateur golf tournament series can trace its roots back a quarter of a century to a British-based initiative that ran on its own for five years before going international. The tournament started as the BMW Invitation Tournament in UK. It has now developed into a global series with 1,000 qualifying tournaments involving 100,000 players in up to 50 countries. The best players from each nation qualify for the highlight, the BMW Golf Cup World Final.   Mr. Vikram Pawah, President, BMW Group India said, "BMW Group India has been a long-standing promoter of golfsport from grassroots to professional level in the country. The BMW Golf Cup is an outstanding tournament in every regard. It offers a fantastic opportunity for amateur golfers to hone and showcase their talent at some of the best golf courses in the country. The BMW Golf Cup is always one of the key highlights of the year and a title that all amateur golfers are keen to win."   An exclusive, invitation-only event, the BMW Golf Cup 2023 is open to golfers who are members of recognised golf clubs in country. The tournaments are held in accordance with the rules of the respective local golf club. It is also a loyalty program that rewards BMW customers with a chance to qualify for one of the largest amateur golf tournaments in the world. BMW India dealers identify amateur golfers amongst BMW owners who would be interested in participating in the tournament.   India is one of 50 participating countries at the World Final of BMW Golf Cup 2023 which is a global series with 1,000 qualifying tournaments involving 100,000 players. The BMW Golf Cup is an amateur golf tournament series designed for customers, prospects and opinion leaders and provides the right mix for an exclusive social interaction.   The BMW Golf Cup has three categories, A (for handicaps up to 12), B (for handicaps 13 – 28) and Ladies Category (for handicaps up to 28). The winners, runners-up and second runners-up of the individual handicap categories qualify for the National Final. The winners in each of the three handicap categories in the National Final qualify to take part in the World Final of BMW Golf Cup.   The Winners of BMW Golf Cup 2023 in Chennai are as follows:   Men A (Handicaps 0 -12) Winner – Ram Pramukh Reddy 1st Runner Up – Ishwar Achanta 2nd Runner Up – Darshan V   Men B (Handicaps 13-28) Winner – Ramakrishnan 1st Runner Up – Duraisamy Arappan 2nd Runner Up – N Rajeshwara Rao   Others Closest to the Pin on hole #11 (BMW Excellence Club) (Men) – K V Ganesh Closest to the Pin on hole #4 (Sunday) (Men) – Mohan Menon   Closest to the Pin on hole #15 (TaylorMade) (Men) – Gokulakrishnan M Closest to the Pin on hole #15 (TaylorMade) (Ladies) – Premlatha   Longest Drive on hole #2 (Omega) (Men) – Arun Kumar Longest Drive on hole #2 (Omega) (Ladies) – Pavithra Devi   Longest Drive on hole #7 (Vredestein) (Men) – Dr. Venkatesh Longest Drive on hole #7 (Vredestein) (Ladies) – Geeta Thygarajan   Longest Drive on hole #17 (Ballantine's) (Men) – Hari Shankar Mani Longest Drive on hole #17 (Ballantine's) (Ladies) – Revathy Sudhakar   Straight Drive on hole #18 (Lufthansa) (Men) – Samrat Nahata Straight Drive on hole #18 (Lufthansa) (Ladies) – S Lakshmi Internet: www.bmw.in Facebook: https://www.facebook.com/bmwindia Twitter: https://twitter.com/bmwindia YouTube: https://www.youtube.com/user/bmwindia Instagram: https://www.instagram.com/bmwindia_official   #BMW #BMWIndia #SheerDrivingPleasure

Merck Foundation, African Union, 11 African Ministers Conducted Africa Research Summit - MARS 2022 Awards Ceremony to Recognize Best African Women and Young Researchers Friday 03 February 2023 01:05 PM UTC+00 Business Wire India CEO of Merck Foundation, Senator, Dr. Rasha Kelej and Scientific Committee felicitated 7 winners of Best African Women Researchers and Best Young African Researchers of MARS Awards 2022 via videoconference for their valuable research work and contribution to empowering women and youth in STEM.   MARS Awards Ceremony was also attended by 11 African Ministers of Health, Science and Technology, Education, Information & Technology, New Technology, Social Health, Gender and Promotion of Women.   Merck Foundation also announced the Call for Applications for Merck Foundation Africa Research Summit – MARS Awards 2023 to empower Women and Youth in STEM in Africa with special focus on scientific research in Women Health and Infertility & Reproductive Health.   The 2033 MARS Awards will emphasize the collaboration between Merck Foundation and Internationale Federation of Fertility Societies -IFFS, Africa Reproductive Care Society - ARCS, Manipal University and African Union Scientific Technical Research Commission.  ​ Watch the Livestream of the MARS 2022 Awards Ceremony: https://fb.watch/ipWdDwOwWw/    Merck Foundation, the philanthropic arm of Merck KGaA Germany, conducted the Merck Foundation Africa Research Summit – MARS 2022 Awards Ceremony, in partnership with the African Union (Scientific Technical Research Commission), through VideoConference to felicitate the 7 winners from 7 African countries, for their valuable research work and contribution to empowering women and youth in STEM with special focus on Scientific Research in Infectious Diseases and Cancer Research. Senator Dr. Rasha Kelej, CEO of Merck Foundation and Chairperson of Merck Foundation Africa Research Summit -MARS expressed, "Like every year since 2016, I am extremely proud of all 7 winners who have been recognized under the two categories of 'Best African Women Researchers Awards' and 'Best Young African Researcher Awards' for their valuable contribution in research, especially by African Female Researchers who are under presented in this field, as we all know. Through Merck Foundation African Research Summit – MARS Awards, we aim to empower African young researchers and of course to empower and encourage African women researchers through advancing their research capacity and promote their contribution to STEM (Science, Technology, Engineering and Mathematics). The winners of 'Best African Women Researchers Awards' and 'Best Young African Researcher Awards' will be enrolled into research training at a premier research institute in India." The award ceremony was also attended by Dr. Ahmed Hamdy, Executive Director, African Union - Scientific, Technical and Research Commission; Prof. Andrew Kambugu, The Sande-McKinnell Executive Director at the Infectious Diseases Institute (IDI), College of Health Sciences, Makerere University, Uganda; Dr. Edgar Mocanu, President of the International Federation of Fertility Societies (IFFS), Past Chairperson of The International Federation of Gynecology and Obstetrics (FIGO) and Reproductive Medicine, Endocrinology, and Infertility (REI) Committee, Ireland; Prof. Oladapo Ashiru, OFR, President of African Reproductive Care Society (ARCS), President of The Academy of Medicine Specialties of Nigeria & Secretary General of International Federation of Fertility Societies (IFFS), Nigeria and Prof. Dr. Satish Kumar Adiga, Head, Department of Reproductive Science and Coordinator at Fertility Preservation Centre, Kasturba Medical College, India.  Dr. Ahmed Hamdy, Executive Director, African Union - Scientific, Technical and Research Commission, emphasized, "I congratulate all the worthy winners of MARS Awards 2022. This is a very valuable platform for African women and young African researchers who are engaged and interested in health research."   The African Ministers who attended the MARS 2022 Ceremony are: Hon. Dr. Ahmadou Lamin Samateh, Minister of Health, The Gambia Hon. Mrs. Imelde SABUSHIMIKE, Minister of National Solidarity, Social Affairs, Human Rights and Gender, Burundi Hon. Mme ALLAHOURY AMINATA ZOURKALEINI, Minister for the Promotion of Women, Niger Hon. Prof. IBRAHIM NATATOU, Minister of National Education, Niger Hon. HASSANE BARAZE MOUSSA, Minister of Post and New Technologies, Niger Hon. Mahamadou Laoualy Dan Dano, Minister of Communication, Niger Hon. Dr. Constatino G. D. N. Chiwenga, Vice President and Minister of Health and Child Care, Zimbabwe Hon. Prof Amon Murwira, Minister of Higher Education, Zimbabwe Hon. Khumbize Kandodo Chiponda, Minister of Health, Malawi Hon Minister of Gender, Community Development and Social Welfare, Malawi Hon Minister of Education, Malawi   Hon. Dr. Ahmadou Lamin Samateh, Minister of Health, The Gambia expressed, "I appreciate the efforts of Merck Foundation and feel that MARS Awards are innovational in bringing together young scientist to bring out their potentials in the field of science." Merck Foundation Africa Research Summit - MARS 2022 had a scientific support from African Union Scientific, Technical and Research Commission (AU-STRC), Infectious Diseases Institute, College of Health Sciences, Makerere University, Kenya Medical Research Institute (KEMRI) Graduate School. The MARS 2022 Award Winners are: Winners of "MARS Best African Women Researchers Awards" Gladys Kaba, Ghana TOPIC: Diversity of Cervicovaginal Human Papillomavirus Genotypes and Naturally Occurring E6/E7 DNA Sequence Polymorphism: A Study Among Selected Women with Clinical Suspicion of Cancer of the Cervix or Diagnosed Cervix Cancer/Precancer Cases in Ghana   Amaya Jobin Habila, Nigeria TOPIC: Evaluation Of The Immunoprotective Potential Of Trypanosoma Brucei Glycerol Kinase In Mice   Shingirai Chiwambutsa, South Africa TOPIC: Effect of genetic polymorphism and co-medications on tamoxifen metabolising enzymes and plasma levels of endoxifen in black South African breast cancer patients   Ededia Firdawoke, Ethiopia TOPIC: HPV in women with invasive cervical cancer lesion and cancer: the use of urine as an adjunct specimen Winners of "MARS Best Young African Researchers Awards" Abu Bakarr Kamara, Sierra Leone TOPIC: Safety and immunogenicity of an Ad26.ZEBOV booster dose among children previously vaccinated with the two-dose heterologous Ad26.ZEBOV and MVA-BN-Filo Ebola vaccine regimen   Fongang Che Landis, Cameroon TOPIC: Effectiveness of Mhealth (Text Messages) in Enhancing Cervical Cancer Screening uptake among Women in the North-West Region of Cameroon   Eze Ajaegbu, Nigeria TOPIC: Anticancer agents from Millettia aboensis root Fongang Che Landis, Winner of 'Best Young African Researcher Awards' category from Cameroon stated, "I feel it is a high ranking, prestigious award that enhances research in Africa and creates opportunities for African researchers as it will go further to enhance my visibility, knowledge level, network and professional growth in all spheres of life." Senator, Dr. Rasha Kelej shared, "I am also excited to announce the Call for Applications for our prestigious Merck Foundation Africa Research Summit (MARS) Awards 2023. 'The Role of Scientific Research in Women Health and Infertility & Reproductive Health' will be the key focus this year. Eventually, through these awards, Merck Foundation aims to empower Women Researchers and young African researchers to strengthen the important role research plays towards contributing to public health thus improving healthcare capacity with special focus on women health, infertility and reproductive health in Africa." MARS 2023 of Merck Foundation will be in partnership with African Reproductive Care Society (ARCS), International Federation of Fertility Societies (IFFS), Manipal Academy of Higher Education (MAHE) and African Union Scientific Technical Research Commission. MARS aims to contribute to building research capacity in the African research community. Details for MARS AWARDS 2023 Abstracts are invited from final year PhD students, young investigators involved in research and Medical Doctors in Postgraduate Medical Fellowship program related to either of the following topics: 1) Women Health 2) Infertility and Reproductive Health Applicants should be primarily based at African Research Institutes and Universities, although collaboration within Africa as well as outside is also welcome. Last Date of Submission: Applications can be submitted till 30th June 2023   How to apply: Apply online here: https://merck-foundation.com/Merck-Foundation-Africa-Research-Summit-Application-Form Alternatively, Applications and abstracts can be submitted via email to mars@merck-foundation.com along with CV (including Name, Gender, Country, University/Hospital Name, Email address, Mobile Number) and the abstract document as an attachment. Entries are invited under the below categories: Best African Women Researchers Best Young African Researcher   Other Details: All Abstracts will be peer reviewed. The Winners receive a 3 months Research Training scholarship in India One Best Abstract winner from each category will get an opportunity to present their at the IFFS Worlf Fertility Congress in Athens.

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