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Business Wire India - Multimedia: Digest for September 16, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India

Table of Contents

Business Wire India

With an aim to revolutionize the landscape of Options Trading, Motilal Oswal Financial Services Ltd, in its latest announcement, has introduced the Options Store, a first-of-its-kind feature designed to provide traders with readymade, expert-designed Options Trading strategies to trade intelligently in the stock market for the new age investors and traders. With this ground-breaking feature, Motilal Oswal aims to empower traders with the tools they need to navigate the complex world of Options Trading with confidence, precision, and lower risk.

With new traders flocking to the stock markets in the last 3 years with a lower investible surplus, the Options Average Daily Turnover has grown multi-fold in the last few years. It is to be noted that Options Trading at presents contributes the major of the daily turnover on the exchanges. While the increase in traded volumes is encouraging, it must be kept in mind that Options Trading has always been a realm of complexity with more than 95% of retail traders losing money in Options Trading as per a report by SEBI. Motilal Oswal has launched its Options Store to address this issue of complexity and capital optimisation trading by simplifying the process of trading in Options by offering options traders a repository of expert-made trading strategies with predefined risk and rewards. These strategies are meticulously crafted by seasoned professionals with years of experience in the field, enabling traders to replicate expert strategies without the need for extensive market analysis.

Mr. Ajay Menon, CEO & Managing Director of Motilal Oswal Financial Services Ltd, expressed his enthusiasm for this ground-breaking feature, stating, "The Options Store marks a significant milestone in our journey to empower traders. With this feature, we're democratizing access to expert strategies, effectively levelling the playing field for traders of all experience levels and helping the new traders take informed decisions while trading in options."

A standout features of the Options Store is its ability to mitigate risk. By providing traders with expert strategies that have been refined over time, the platform helps traders reduce their exposure to potential losses. Furthermore, the platform enables traders to visualize multiple strategies and the profit and loss probabilities on each trade simultaneously along with offering real-time updates on changing market trends. This functionality empowers traders to make informed decisions based on accurate and up-to-date information.

Motilal Oswal Financial Services Ltd has always been at the forefront of innovation in the financial sector and the Options Store stands as a testament to the company's commitment to equipping traders with the tools they need to trade better in the stock market. With this feature that has already found enough takers among the company's loyal client base, Motilal Oswal continues to pave the way for a more inclusive and empowered trading community.

Motilal Oswal Financial Services Ltd is a well-known stock broker in the Indian share market, known for its unwavering commitment to providing innovative solutions to traders and investors. With a legacy of more than 3 decades, the company has earned the trust of millions by offering a comprehensive suite of services, ranging from wealth management and investment banking to asset management and more. Check out more information about the company at www.motilaloswal.com.

Disclaimer
Business Wire India

The second generation at Sattva Group beckons. Adrija Agarwal, Vice President of Business Development at Sattva Group, has been recognized as a rising star in the real estate industry. She was awarded the prestigious '2023 Grohe Hurun India Real Estate Next Gen Rising Star Award' at the recently concluded 'Grohe Hurun India Most Respected Leadership Summit' that concluded at the Four Seasons Hotel in Mumbai. The award puts the spotlight on the exceptional contributions of young leaders in the real estate industry, emphasizing their crucial role in fostering innovation, growth and progress within the sector.
 
Adrija Agarwal, representing the second generation of the Sattva Group, has played a pivotal role in driving the company's growth and diversification strategies. Adrija was instrumental in developing the hospitality vertical of the group. Right from the market analysis to assessing the financial feasibility and evaluating investment returns, she undertook the transformation of a 48-acre land parcel in Bengaluru, into an upscale resort and a bouquet of branded villas and has aspirations to further augment this vertical. Further, her strategic leadership has been pivotal in Sattva gaining ownership in 'Simpliwork', a leading provider of "Grade A" Built-to-Suit Office Spaces. As well as in pioneering innovative co-living solutions designed for millennials through 'Colive' which the group acquired.
 
Passionate about the education vertical of the group, Adrija holds the distinction of being the youngest millennial to serve on the Board of Trustees of the leading Greenwood High International chain of Schools in Bengaluru, reflecting her commitment to education and community advancement. Her collaborative and creative leadership in education has seen the school's steady rise to the top and its students winning admission in Ivy League universities abroad.

With a compelling vision for the future, Adrija spearheaded the establishment and management of 'Sattva Ventures', the Family Office. Her astute involvement in both public and private markets has resulted in the expansion of the office's scope and portfolio, setting new benchmarks in investment strategy and innovation. Her sharp business acumen shapes the new-age thinking and sensibilities of the group.

Speaking on the occasion, Adrija Agarwal, Vice President, Business Development, Sattva Group, said, "I'm elated to have received this honour at this stage of my career. It encourages me to do what I believe in and further build Sattva's business portfolio in the most dynamic way going forward. At Sattva, we are a group of individuals that come with experience and expertise, as well as a young crop of professionals that equip the group with new-age sensibilities. It helps form a fine balance to envision and execute ideas and products that are on par with international standards, meeting future requirements."

The '2023 Grohe Hurun India Real Estate Next Gen Rising Star Award' recognizes Adrija Agarwal's exemplary role in Sattva Group, where she has:
 
  • Augmented the fast-growing hospitality vertical of the group
  • Played a pivotal role in Sattva Group becoming majority stakeholders in co-live and co-work entities, thereby expanding the group's overall offerings
  • Earned her place as the youngest millennial on the Board of Trustees of the Greenwood High International Chain of Schools
  • Led the family office channelling investments into new-age start-ups across sectors

Graduating with a degree in Bioengineering from Cornell University, followed by a Masters in Management from London Business School and an MBA from Kellogg Business School, Adrija Agarwal blends her educational background with strategic prowess that results in impactful contributions to Sattva Group and there's more to look forward to. 

Shopify Partners With CRED to Expand Payment Options for Merchants

Thursday 14 September 2023 11:22 AM UTC+00
Business Wire India

CRED - a high-trust community of creditworthy individuals, brands, and institutions and Shopify Inc. (NYSE, TSX:SHOP), a provider of essential internet infrastructure for commerce, today announced a partnership extending CRED's payment options to merchants on the Shopify platform. CRED members can use their trusted and preferred payment option for a seamless and fast shopping experience on Shopify merchant platforms
 
CRED pay is already live on select Shopify merchants and will soon be available to all merchants, brands interested to onboard can register on https://cred.club/cred-pay/onboarding
 

CRED members tend to spend 40% more than the average consumer when shopping online. With this integration, Shopify merchants can add CRED Pay - a trusted payment partner - to their payment stack. This will enable merchants to improve prepaid conversions and offer a seamless and rewarding shopping experience to the top 1% of consumers in the country. CRED members can transact on Shopify-powered merchant websites using their preferred payment modes and access curated rewards and offers.
 
Why chose CRED pay:

  • Trusted: CRED members trust CRED for all their payments - bills, merchant payments, shopping, and more. The addition of CRED's payment suite on Shopify extends this for our members on merchant apps and websites.
  • Frictionless: With CRED pay, members can opt for their preferred payment method - credit cards, or UPI to make payments.
  • Plug and play: CRED pay is simple to integrate and activate for merchants. They need to simply install the CRED plugin and go live with enabling CRED pay. Explore more https://cred.club/cred-pay/onboarding
     

With zero fees for merchants, applicable for the first 30 days, brands can curate exclusive benefits and rewards for CRED members.
 
"CRED X Shopify will expand the D2C brand ecosystem available for CRED members to discover and experience. For anyone looking to build a D2C first brand or build their online business, Shopify is the platform of choice. Shopify merchants can leverage the trusted payment suite from CRED to unlock greater revenue potential by enabling smooth transactions, expanding payment options, and building curated campaigns for CRED members," said Miten Sampat from CRED.
 
"D2C brands have been driving e-commerce growth in the country. Partnering with CRED enables Shopify D2C merchants to engage CRED members - the top 1% of Indian shoppers. Through this collaboration, we broaden the range of payment choices for our merchants, facilitating seamless transactions and delivering an effortless and convenient e-commerce experience for businesses," said Bharati Balakrishnan, India Country Head and Director at Shopify.
 
"CRED & Shopify are trusted and preferred brands in their own segments and with the two coming together, the shopping and payment process have become a no-effort process for the shoppers and a hassle-free onboarding for brands. We look forward to scaling our growth with CRED and Shopify," Ishendra Agarwal, Founder and CEO, GIVA.
 
"We've been engaging with CRED across multiple constructs to drive growth, and have been a long-time customer of Shopify. The integration of CRED pay with Shopify will help us deliver seamless experiences to CRED members on our website and app. We have already seen 10-12% of our transactions on CRED pay with CRED members demonstrating higher ticket sizes and lower return behaviors," Siddharth Dungarwala, Founder and CEO, Snitch.
 
CRED pay is already live on leading Shopify merchants like GIVA, Snitch, Suta, HEADS UP FOR TAILS, XYXX, and more. As a result of the integration some of the brands are already witnessing early successes in prepaid conversion rate and increase in basket size.
 
Along with Shopify, GoKwik partners with CRED. It is live across 50+ GoKwik partner merchants. One-click checkout experience with assured rewards ensuring a high prepaid success rate and conversion rate.
 
To know more about CRED please visit - https://cred.club/
To know more about Shopify please visit - https://www.shopify.com/in
Business Wire India

  • The campaign showcases the career impact that Simplilearn's programs can deliver
  • With this campaign, Simplilearn starts off on a journey of keeping successful learners as the hero in all its marketing efforts.

Simplilearn, a leading online bootcamp for digital skills training, is excited to unveil its latest Brand Advocacy Campaign, #GetAheadWithSimplilearn. This campaign marks a significant milestone, showcasing the bona fide journeys of Simplilearn alumni through candid on-screen narratives. The compelling brand film captures the essence of learners' profound career transformations and their unfiltered perspectives on their upskilling experience - a pivotal factor in guiding them toward their desired career paths. This campaign not only highlights the exceptional attributes of Simplilearn's programs but also emphasizes their tangible impact on the lives of these dedicated students. Above all, it reinforces Simplilearn's transformative influence on learners, guiding them away from the allure of shortcuts to success and firmly emphasizing the value of genuine learning. It reaffirms the brand's unwavering promise: 'Get Certified. Get Ahead.'

Link to the Brand Campaign
 
Wondrlab Network, India's foremost platform-first martech network, conceptualized and created the concept. The campaign comprises a captivating short film showcasing three learners at different life stages across India. The film commences with a narrator shutting down a "quick gain guru", setting the stage for a deep dive into the lives of three remarkable learners. These individuals are not just data science professionals but are relatable people with multifaceted lives, early-stage to mid-to-senior professionals, going beyond their office roles. This approach aims to resonate with viewers personally, showcasing the real-world application of Simplilearn's transformative courses. The campaign is live through Simplilearn's digital and social media channels, including the company website, YouTube, Instagram, and LinkedIn. 
 
Sharing his thoughts around the Brand Advocacy Campaign, Mr. Kashyap Dalal, Co-founder, and Chief Operating Officer of Simplilearn stated, "Our No. 1 goal internally as a team is the success of our learners, and our teams leave no stone unturned in delivering this - ranging from building the most comprehensive curriculum for latest in-demand skills, partnering with the best universities/companies, delivering a highly engaging learning experience and supporting our learners in achieving their career aspirations."
 
"We decided to make this the cornerstone of all our marketing efforts as well by adopting learner advocacy as our primary focus. Through this film and in many more to come, our intent is to share real stories of real learners; and what they were able to achieve by taking up Simplilearn's programs. We are very excited about this as a way to let our work speak for itself," added Mr. Dalal.
 
"These days, people don't simply buy into promises made by actors in a beautifully shot ad. For something as serious as professional upskilling that could be life-changing, only real people and their real stories can bring the conviction required for Simplilearn to change the game. In this film, we brought alive 3 such real stories from 3 real Simplilearn learners. With a tonality of honesty and outrightly stating that there are no shortcuts to the next level, this film motivates people to skip all such promises and take the simple way of growth. Actual, credible, and robust learning with Simplilearn," added Ankit Grover, Lead Integration Director, and Business Head at Wondrlab India.

Utilizing the art of creative storytelling, Simplilearn has embarked on a conscious mission to unveil the authentic journeys of its learners, aiming to inspire professionals seeking to upskill and propel their careers forward. The campaign serves as a spotlight on the unique attributes that distinguish Simplilearn's programs from the rest. Learners at Simplilearn delve into the cutting-edge realms of Generative AI, python, machine learning, and Azure, achieving mastery in DevOps through Docker and Kubernetes. Guided by industry luminaries, they tackle real-world challenges head-on. Furthermore, the campaign underscores the immense value of certifications from prestigious global enterprises and partner universities, positioning learners for aspirational career growth.
 
The #GetAheadWithSimplilearn campaign will include a series of videos covering success stories across various upskilling verticals. The first leg of the campaign focuses on the data category and films in the coming months will showcase the journey of learners in other professional streams.
Business Wire India

 
  • Alexia Barrier's "The Famous Project" initiative will bring together an all-female crew from around the world to break the previous all-male Jules Verne record.
  • Wipro will equip the boat with digital twin technology, to track and improve their performance.
 
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology services and consulting company, announced its partnership with The Famous Project, a sailing challenge bringing together the best female professional sailors from around the world to take on the Jules Verne Trophy; the prestigious prize for the fastest circumnavigation of the planet, considered one of the toughest ocean challenges in the world.
 
The Famous Project crew is led by celebrated offshore skipper, Alexia Barrier (FRA) who, in her 20-year career, has sailed the equivalent of 10 laps around the planet, completing the iconic solo, non-stop Vendée Globe in 2021 and racing across the Atlantic no less than 18 times.
    
Her co-skipper is Dee Caffari (GBR), a record-breaking round-the-world sailor with six circumnavigations under her belt and is the only woman to have sailed around the world solo, in both directions.     
 
The current crew training and racing with Alexia and Dee are:
 
  • Helena Darvelid (SWE), 12 world speed sailing records
  • Sara Hastreiter (USA), round the world sailor and mountain adventurer
  • Elodie Jane Mettraux (SUI), leading multihull specialist
  • Joan Mulloy (IRL), offshore solo specialist
  • Marie Riou (FRA), The Ocean Race winner
  • Marie Tabarly (FRA), skipper of Pen Duick VI
 
Completing the challenge for the Jules Verne Trophy with an all-female crew will be a world-first.
 
No female team has made it around the world in challenge for the Trophy, nor has any woman so far been part of any crew to conquer the legendary Jules Verne Trophy.
 
Thierry Delaporte, Chief Executive Officer and Managing Director, Wipro Limited, said, "The Famous Project is the first of its kind, and therefore unique. This all-women crew of expert sailors will create history and pave the way for many more. We are proud to support this extraordinary project that reflects Wipro's spirit of bold ambition."
 
In a race against the clock, where every second counts, Wipro's technology will provide data insights and live monitoring, bringing contextualized information to prompt the crew to make certain adjustments on the boat or to their routines to enhance their performance.
 
Passionate and fiercely competitive, Barrier's mission has always been to challenge herself; inspire others, especially women, to follow their dreams and be heard; as well as raise awareness of environmental issues. This ethos is reflected in The Famous Project's main objectives, which include:
 
  • breaking the record for the fastest crewed circumnavigation of the planet; the current record, set in 2017 by French Skipper Francis Joyon and his all-male crew, stands at 40 days 23 hours 30 minutes and 30 seconds;
  • setting a world-first record for an all-female crew;
  • collecting data on ocean health for scientific research;
  • building an educational program on environmental protection.
 
Alexia Barrier, Skipper of The Famous Project, said, "The Famous Project is more than just a sporting endeavor, it is an opportunity for us to take up global challenges and foster education around the importance of ocean health. Wipro, as a company and as a global community, shares the same values ​​as us: taking on great challenges, performing at the highest level, while knowing how to take care of each other and respect our planet. Speaking on behalf of the whole team at The Famous Project, we are so proud to be part of this big family to take on this dream challenge together."
 
In preparation for their attempt, the team will embark on a training program that will see them participate in several races and record attempts before their record-breaking attempt begins from October 2025. The crew will sail on the 100-foot Ultime trimaran IDEC Sport, the boat that currently holds the Jules Verne record.
 
Wipro joins CIC as founding partners of this project, along with IDEC as an official partner.
Business Wire India

  • Awards recognize outstanding engineers and innovative approaches in the field
  • Nominations open through Oct. 5, 2023
​
L&T Technology Services Limited (BSE: 540115, NSE: LTTS), a leading global digital engineering and R&D company, today announced the launch of the second-annual Digital Engineering Awards, in association with Information Services Group (ISG), a leading global technology research and advisory firm, and business news channel CNBC TV-18 in India.

The Digital Engineering Awards recognize and celebrate business and technology trailblazers who are crafting a smarter and more sustainable world through transformative ideas that leverage digital engineering.

Enterprises and their service providers are invited to submit nominations through October 5, with winners announced during a gala awards celebration on December 6 in Dallas, Tex., U.S.A. Enterprise award winners, selected by a global panel of industry experts, including representatives of ISG, will be named in nine categories – five team awards and four individual awards:

Engineering the Change Team Awards
 
  • Digital Transformation of the Year
  • Top Sustainability Initiative
  • Digital Engineering Program of the Year
  • Engineering Product of the Year
  • Value Realization
 
Engineering at Heart Individual Awards
 
  • Distinguished Digital Engineer
  • Digital Engineer of the Year
  • Woman Engineer of the Year
  • Innovator of the Year

The inaugural Digital Engineering Awards gala was held last year in Jersey City, N.J., United States, with 120 nominees, including over 70 industry-leading global enterprises, in attendance. Winners, both individual engineers and teams, included representatives from Airbus, American Honda Motor Co., Inc./ Honda Marine, Chevron, ExxonMobil, GE Healthcare, Intel Corporation, Microsoft, Rolls-Royce, and Qualcomm Technologies.

Remarking on the occasion, Mr. Amit Chadha, CEO and Managing Director at L&T Technology Services said, "We take immense pride in having witnessed the tremendous success of the maiden Digital Engineering Awards, which celebrated disruptive innovations across a broad spectrum of deep technologies, spanning automotive, aerospace, industrial products, telecom, plant engineering, and medical devices. As we persist in our unwavering commitment to engineering research and development, aiming to shape a future enabled by engineering marvels, we are eager to extend our endeavors in spotlighting extraordinary innovation and leadership that spearheads transformation towards a sustainable, digitally empowered tomorrow."

"Digital engineering is the fabric that connects all facets of the digital world and makes future innovations possible," said Michael P. Connors, Chairman and CEO of ISG. "Following the great success of the inaugural Digital Engineering Awards, we are delighted once again to collaborate with L&T Technology Services and CNBC-TV18 to recognize the outstanding work of individuals and teams whose groundbreaking innovations will shape the digital landscape for years to come."

"The Digital Engineering Awards have a key role to play in celebrating the new-age digital solutions that are driving immense growth in the ER&D sector. Our role as media partner with L&T Technology Services aligns perfectly with the long-standing objective of our brands – CNBC-TV18 and Moneycontrol – to educate audiences about innovations and developments in the worlds of technology and business," said S. Shivakumar: President, News18 Studios.

About the Digital Engineering Awards

The Digital Engineering Awards bring together industry leaders to recognize outstanding achievements in the R&D domain, and to help global organizations give shape to their transformative ideas. The Awards are produced by L&T Technology Services in association with ISG, with CNBC TV18 as a media partner. For more about the Awards, visit this website (www.digitalengineeringawards.com) or contact us at info@digitalengineeringawards.com

About Network18
 
Network18 Media & Investments Limited is a major Indian media conglomerate owned by Reliance Industries. The company operates a wide array of channels spanning news, entertainment, and digital content. Its portfolio includes CNBC-TV18, CNBC-AWAAZ, CNBC-Bajar, CNN-NEWS18, News18 India, and News18 regional news channels across languages and markets.
Business Wire India

Over 1,00,000 school students to be equipped with digital and technological skills with the help of 150 AI & Tech clubs over the next three years.
 
CSRBOX Foundation is proud to announce a groundbreaking partnership with the government of Punjab for the signing of a Memorandum of Understanding (MOU) on the 13th of September 2023 in the presence of Hon'ble Chief Minister of Punjab, Sh. Bhagwant Mann and Hon'ble Chief Minister of Delhi, Sh. Arvind Kejriwal, in Ranjit Avenue, Amritsar, Punjab. 
 
On the occasion Education Minister Sh. Harjot Singh Bains, Chief Secretary Sh. Anurag Verma, Secretary Education Sh. KK Yadav, Special Secretary School Education Sh. Charchil Kumar and others were also present.

The collaboration aims to catalyze CSR projects in Punjab to create a sustainable and scalable impact in the field of education by introducing emerging technology domains into the school education system.
 
The Department of School Education in Punjab will collaborate with CSRBOX Foundation to plan and execute emerging technology initiatives like IBM SkillsBuild Hackathon, AI lab and Tech clubs and other associated initiatives. They will also assist in implementing strategies for maximizing impact and identifying suitable schools and districts for participation. Additionally, the department will support the logistical aspects of intra-school hackathons, masterclasses, and other events, granting access to school facilities for program activities.
 
The program aims to equip 1,00,000 school students with digital skills over three years, train 25,000 teachers in digital skills, establish two AI labs in Punjab, organize state-level hackathons, guide 150 AI & Tech clubs, while supporting the Department of School Education, set up a Program Management Unit for smooth delivery of the program on the ground. In longer run, the collaboration will also complement the Government's School of Eminence Initiative by providing foundational knowledge of AI and emerging technologies to students in government schools of Punjab.

This collaboration marks a significant milestone in the efforts to enhance the quality of education in Punjab and empower students with the skills they need to thrive in the digital age. CSRBOX Foundation is committed to working closely with the Government of Punjab and its partners to ensure the successful implementation of this initiative.

Call for Applications: Grid India Power Systems Award 2024

Friday 15 September 2023 09:52 AM UTC+00
Business Wire India

Grid Controller of India Limited (Grid-India), a Government of India Enterprise, formerly Power System Operation Corporation Limited (POSOCO), in association with Foundation for Innovation & Technology Transfer (FITT), the industry interface organization at IIT Delhi has launched the 12th edition of the Grid-India Power Systems award (GIPSA) - 2024. The program was earlier known as the POSOCO Power Systems Award (PPSA). This is a part of the CSR initiatives of Grid-India, through which it encourages research and innovation in power systems and strengthening of industry-academia collaboration. Grid-India wholly funds this award, and FITT is the implementing partner at the national level. The application call is open from September 11th to October 10th, 2023.
 
Prof. Preeti Ranjan Panda, Dean of Corporate Relations at IIT Delhi and MD FITT said, "Grid-India Power Systems Awards recognize excellence in research and innovation in power systems. The platform motivates young minds to take up challenging research and come up with exceptional quality results. We hope to see increased participation from graduating Masters and Doctoral students in the broad area of electric power systems."

Mr. S. R. Narasimhan, CMD Grid-India remarked that "The GIPSA Awards offer a unique platform to recognize and reward outstanding achievements in the power systems domain, encouraging young scientists, and thought leaders to push the envelope of knowledge and explore innovative solutions for the world's evolving energy needs. Our support of the GIPSA Awards underscores our unwavering support for research and development in the electricity sector. By nurturing talent and innovation, we hope to contribute to a brighter, cleaner, and more sustainable future for all. These awards not only celebrate past successes but also inspire future generations to forge new paths in power systems research."

GIPSA seeks to recognize research accomplishments in power systems and related fields in both Doctoral/Master categories in all the technical institutions offering post-graduation in power systems in India. Fifteen awardees in the GIPSA-Doctoral category will be awarded a cash prize Rs.1,00,000/- for each short-listed project along with certificates. Similarly, fifteen awardees under GIPSA-Master category will be awarded with a cash prize of Rs. 40,000/- for each shortlisted project along with certificates. Details on eligibility and submission are available at: www.gipsafitt.com.
Business Wire India

  • The campaign features Union Minister of Sports Shri Anurag Thakur, along with Chiefs of the tri-services and Defence Staff from the Indian Army, Navy and Air Force who have put their might behind the Indian contingent 
  • Bollywood Icons Amitabh Bachchan, Aamir Khan, Hema Malini, Madhuri Dixit, John Abraham along with Sports Icons Mirabai Chanu, Zaheer Khan, Anju Bobby George, Raja Randhir Singh and Sports journalists from across India and many more, join hands to rally the support of the nation for the Indian contingent 
  • Sony Sports Network onboards Hyundai, JSW, Limca Sportz, Paisabazaar, LIC of India, Ultratech Cement, State bank of India, Panasonic and more sponsors for the 19th Asian Games 

Ahead of the 19th Asian Games Hangzhou 2022, official broadcasters, Sony Sports Network, have launched the grandest campaign in the history of the Asian Games in India. In order to ensure that the message 'Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab' resonates across every corner of India, Sony Sports Network has garnered support from an impressive line-up of influential and iconic figures such as Union Minister of Sports, Shri Anurag Thakur, Chief of Defence Staff, Lt Gen Anil Chauhan along with Chiefs of tri-services Gen Manoj Pandey, Admiral Radhakrishnan Hari Kumar and Air Chief Marshal Vivek Ram Chaudhari who have put their might behind the Indian athletes vying for top honours at the prestigious multi-sporting event.

Recognizing the power of collective ambition, the campaign shines a spotlight on the unsung heroes of Indian sports – those who have relentlessly dedicated themselves to their respective disciplines and are on the precipice of donning the national colours at this esteemed multi-sport event. Among the prominent influencers of the country who have joined the broadcaster's mission and shared their messages for the participating athletes to reach higher echelons in this edition of the quadrennial extravaganza are Amitabh Bachchan, Sudha Murty, Aamir Khan, Hema Malini, Madhuri Dixit, Aditya Roy Kapoor, John Abraham, Abhishek Bachchan, Kapil Sharma Mirabai Chanu, Zaheer Khan, Anju Bobby George, Raja Randhir Singh and many more. Also joining the broadcaster, was an all-star lineup of Indian sports journalists who have been covering the journeys of our sporting heroes from Dainik Jagran, Dainik Bhaskar, Rajasthan Patrika, The Telegraph, Deccan Chronicle, Dinakaran, Lokmat, Eenadu, Gujarat Samachar, Sandesh, Asomya Pratidin, Sportskeeda along with RJs from Radio City and Radio One and representatives from leading news channels Aaj Tak and NDTV 24X7.

This vast consortium unites with a singular purpose: to challenge Indian athletes to transcend past records, to push boundaries, and to ignite a nationwide fervor for sports. The strategy stands clear: a united India, cheering in unison, can inspire its athletes to unprecedented heights.
 
 
Sony Sports Network's 'Iss Baar Sau Paar, Phir se, Hum Hongey Kamyab' campaign is the grandest campaign ever made in the history of Asian Games in India. The campaign has attracted a host of sponsors such as Hyundai, JSW, Limca Sportz, Paisabazaar, LIC of India, Ultratech Cement, State Bank of India, Panasonic amongst others and more brands are expected to be announced by the time the Asian Games begin on 23rd September, 2023.

Comments:

Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India:
"The Asian Games is one of the grandest stages in the sporting world of Asia and the Indian contingent is training hard to add to our medal count. It's a moment of national pride as we have stalwarts from every walk of life joining us for the campaign to rally behind our Indian athletes making this the grandest campaign ever for the Asian Games. Adding to that, we have also received great support from our sponsors who will surely benefit from the strategic partnership with Sony Sports Network for the Asian Games."
 
Sandeep Mehrotra, Head Ad Sales, Network Channels, Sony Pictures Networks India:
"Over the years, multi sporting events have attracted significant viewer interest and we have done well to tap into the immense potential of non-cricket sports in India. Brands want to associate with content that is not only culturally relevant but also inspirational and evokes national pride. The 19th Asian Games on Sony Sports Network will provide advertisers the ideal platform to communicate their message to a wide demographic of receptive viewers from across the country through innovative advertising solutions. We are thrilled to witness a tremendous response for the upcoming 19th Asian Games with advertiser interest from across categories like Automobiles, BFSI, Beverage, consumer durables and others."
 
Mr. Virat Khullar, AVP & Head of Marketing, Hyundai Motor India Ltd:
"Hyundai's partnership with Sony Sports Network for the Asian Games signifies a strategic commitment that extends beyond the world of sports in India. Sport serves as a formidable catalyst, fostering performance, personal growth, teamwork, and discipline among our youth. By investing in events like the Asian Games, Hyundai not only promotes youth participation but also ignites their aspirations, encouraging them to dream big and realize their full potential. This initiative is one of many in Hyundai's sports portfolio, aligned with our overarching mission of enriching vibrant and healthy communities. Our strategic alliance with sports nurtures talent and resonates with Hyundai's global vision of 'Progress for Humanity.' In this endeavor, Hyundai goes beyond manufacturing cars; we actively contribute to the construction and promotion of a brighter future for youth through the transformative power of sports."
 
Sachin Vashishtha, Chief Marketing Officer, Paisabazaar.com:
"We are delighted to associate with Sony Sports Network for the 19th Asian Games, the biggest stage for sports in the continent. At Paisabazaar, we have always believed in leveraging the power of sports to take our brand to each and every household across towns and cities in India. Our association with the Asian Games is also in line with our commitment towards promoting sports and encouraging athletes across the country. This year's Asian Games promises to be bigger and better with a record participation by the Indian contingent. We are firm believers of a long-term partnership with our media partners and with Sony Sports Network, once again, we aim to leverage the power of the broadcaster's customised solutions for this marquee event. Paisabazaar wishes the entire Indian contingent all the best for the Games."
 
The 19th Asian Games will also see a first-ever appearance for the Indian cricket teams at the Asian Games with Ruturaj Gaikwad and Smriti Mandhana headlining the teams. Olympic Gold medallist Neeraj Chopra will be one of India's top medal hopefuls in Javelin throw followed by PV Sindhu, HS Prannoy, and the doubles duo of Satwiksairaj Rankireddy and Chirag Shetty who have been in excellent form in recent months and are strong contenders for medals in badminton. In addition to these athletes, the runners, archers, Indian rugby, hockey and football teams, swimmers, bridge, and chess teams, amongst others, will also be competing to add to the medal tally. All these athletes will be giving their best to help India achieve its goal of the 100 medal tally for the 19th edition of the quadrennial event.

Watch the 19th Asian Games Hangzhou 2022 – LIVE on Sony Sports Ten 2 & Sony Sports Ten 2 HD, Sony Sports Ten 5 & Sony Sports Ten 5 HD channels from 5:30 pm IST, 23rd September, 2023.

For the latest updates from the world of sport, follow the Sony Sports Network on Instagram, Twitter, Facebook and subscribe to its YouTube channel.
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