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Business Wire India - Multimedia: Digest for December 22, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

Creatara, an innovative electric vehicle (EV) company founded by Mr. Vikas Gupta and Mr. Ringlarei Pamei from IIT Delhi, has officially launched their vehicle concepts VS4 and VM4, at IIT Delhi's Research & Innovation Park. Marking a significant milestone in the EV segment, Creatara redefines urban travel by combining safety, customisation, and advanced technology.
 
The Indian electric vehicle market is experiencing rapid growth, with an annual growth rate exceeding 20%. The Economic Survey 2023 projects an impressive 49% CAGR between 2022 and 2030 in India's domestic EV market, predicting 10 million annual sales by 2030. In 2022, the electric scooter and motorcycle market size was USD 893 million and is expected to soar to USD 6,161 million by 2030, growing at a CAGR of 27.30%.
 
Creatara enters this booming market, influenced by rising fuel prices, environmental concerns, and government initiatives like the Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles (FAME) scheme, aiming to achieve 30% electrification of India's vehicle fleet by 2030. It's a perfect moment, as the industry's market size was valued at over USD 1.18 billion in 2023, with a projected growth of USD 2.92 billion by 2032.
 
Addressing safety concerns prevalent in the market, Creatara stands out with features like safe-start technology, which requires a minimum rider weight to start the vehicle, preventing unauthorised or unintentional acceleration. Efficient passive battery pack cooling reduces risk of overheating. Features like these offers peace of mind to the riders.
 
Creatara's India-centric design is meticulously tailored for the varied Indian landscapes, ensuring compatibility with diverse terrains and usage scenarios. Its state-of-the-art sensors and GPS tracking enhance rider safety and awareness, integrating seamlessly with the riding experience.
 
The modular vehicle platform of the e-bike is a key aspect of its design. It's adaptable to various use cases, as exemplified by the recent Moto-Cross variant VM4, which is equipped with features like high ground clearance, longer suspension travel, purpose-built panels, etc for hill-friendly navigation and challenging terrains.
 
Creatara's indigenous designs are built from the ground-up and exemplify the integration of form and function. The e-bike offers customisation options that are unmatched in the industry, allowing levels of customization and enhancement which are first of its kind in the automotive industry. This modularity, coupled with unmatched customisation options, reflects Creatara's commitment to meet the unique preferences of every rider.
 
In terms of performance, Creatara sets high standards with acceleration capabilities of 0 to 40 km/h in under 3.7 seconds and a top speed of 100 kmph. This defies the common misconception of compromised performance in EVs. Along with a charging time of 4-5 hours and a range of 100 km on a single charge. All these features are held together by their robust proprietary Vehicle Control Unit (VCU) for stability and long-term durability.
 
Creatara's launch signals a new era in urban transportation, aligning with global standards in design and quality. Its commitment to safety, cutting-edge technology, and user-centric approach empowers individuals to explore their cities sustainably and personally, redefining commutes in a rapidly evolving EV landscape.
 
For more details about Creatara, please visit creatara.com/

For media inquiries, please contact Iha.

Zippo Unlocks the Trend for Fashion Accessories This Winter

Thursday 21 December 2023 07:20 AM UTC+00
Business Wire India

Iconic windproof lighter brand, Zippo, known for its signature design and long-lasting flame, goes beyond functionality to ignite a new trend in fashion accessories. An unparalleled combination of Zippo lighters and Indian fusion will be seen for the first time, this winter. Taking personal style and confidence to another level, the brand draws inspiration from the undeniably powerful space of Indian ethnicity, influencing global trends.

Growing exposure to hi-fashion and disposable income has led to a change in consumer behavior and lifestyle. With premiumization driving the market in fashion accessories, Indian customers, specially millennials are seen increasingly open to upmarket brands and are willing to invest and experiment with new styles, true for women and men, both. Recognising the evolving need among young urban customers to express their uniqueness, and a fast building market for fashion accessories, Zippo aims to expand its presence on e-commerce platforms, offering a vast selection to shoppers, across India.

According to Lucas Johnson, Associate Vice President, Zippo Global Marketing, "As fashion continues to influence people's minds, adopting new trends in a meaningful way is important with changing times. The world of fashion accessories as we know, has moved from need-based purchase to an expression of individual style and persona. We see this as a great time and opportunity to blend Zippo with Indian fashion, innovate styles, bring in more cultural integration and deepen our connect with the audiences." 

With a legacy spanning over nine decades, Zippo lighters today are more than a functional tool, extending to a wide choice of design and finish to choose from. With something for everyone, from sleek and modern to classic and vintage, Zippo lighters are highly customisable. The classic chrome, bold colors, earthy tones and intricate patterns, can be matched seamlessly with any fusion ensemble, like a sari with a blazer or western suits in sequin work. Focused on design, aesthetics, and ingenuity, these options promise to add a distinctive flair to any attire.

The power to elevate confidence, influence emotions, and create lasting impressions, makes Zippo stand-out, beyond just a style accessory. As an enabler of self expression, a catalyst for self discovery and a potent form of personal branding, it reinforces the idea of, 'Live With Confidence'. A timeless marvel, and a great fashion accessory to have in your wardrobe, it also makes for a perfect gift, this festive season. Priced between INR 1,999 to INR 45,199, Zippo lighters are available across online platforms including, zippo.in, Tata Cliq Luxury, Ajio Luxe and Amazon.in.

Best Places to Embrace Christmas Vibes in Hong Kong

Thursday 21 December 2023 09:07 AM UTC+00
Business Wire India

Hong Kong, as the city renowned for its exceptional Christmas atmosphere among Asia, is now adorned with vibrant holiday decorations, while series of events are also taking place one after another during the festive season. Below are some of the finest spots for visitors to experience the Christmas vibes in Hong Kong. With glistening lights and alluring Christmas ornaments, let's celebrate the joys of Christmas in Hong Kong and enjoy the festive spirit that trickled every corner of the city!
 
Hong Kong WinterFest: From the 20-meter-tall Christmas tree, standing at the centre of Christmas Town to the exciting new 10-minute "Winter Harbourfront Pyrotechnics" displays on the Victoria Harbour seaside, visitors from around the world will be delighted by these seasonal displays.
 
Tsim Sha Tsui Christmas lights: Kowloon's bustling shopping and nightlife districts Tsim Sha Tsui and East Tsim Sha Tsui are well-known for their dazzling Christmas light displays. This year British artist Rupert Newman presents a digital light show specifically created for Hong Kong titled "In-Between the Sky: A Festive Beacon." The light display is projected onto the Sino LuminArt Façade of Tsim Sha Tsui Centre and Empire Centre.
 
Harbour City: Christmas comes alive with a whimsical display of 100 special 2000% Disney-themed BE@RBRICKs. Adding to the enchantment, the 'Bear Rocket Launch Station' at the Ocean Terminal Forecourt invites tourists to join in the unique Merry Spacemas celebration. Hong Kong transforms into a festive playground, blending Disney magic with the spirit of Christmas for a truly delightful holiday.
 
1881 Heritage: The historic former police compound turned luxury cultural and shopping mecca is bringing some botanical flair to the festive season with its Victorian-inspired greenhouse.

Members of the media can download photos from the following link:
https://assetlibrary.hktb.com/assetbank-hktb/action/browseItems?cachedCriteria=1&categoryId=1355&categoryTypeId=2&allCats=0
Business Wire India

HDFC Life, one of India's leading insurers, and NKGSB Co-operative Bank Ltd, having a legacy of 106 years, have entered into a Corporate Agency tie-up enabling NKGSB Co-operative Bank customers to avail life insurance products of HDFC Life.
 
NKGSB Co-operative Bank is a leading multi-state co-operative bank and has always been at the forefront of adding value to its products by establishing correspondent relationships and strategic alliances. Keeping pace with changing times and changing customer habits, the bank offers digital banking solutions such as mobile banking, internet banking and SMS banking to its customer base.
 
India remains vastly under-insured, both in terms of penetration and density. Such tie-ups are good for the consumers, as access to life insurance products improves. This distribution creates an opportunity to penetrate the underserviced segments. NGKSB customers will be able to avail a bouquet of traditional, term, pensions and annuity products of HDFC Life.
 
In FY 2023, HDFC Life, known for its innovative products and customer-centric approach, has secured more than 68 million lives with an overall claim settlement ratio of 99.7%.
 
Speaking about the new association, Sunil Panse, MD of NKGSB Co-operative Bank expressed, "NKGSB Co-operative Bank with a Banking legacy of 106 years is delighted to enter into strategic and momentous alliance with HDFC Life Insurance Company to provide life insurance solutions that cater to various needs of individuals - protection, pension, savings, investment and annuity. This alliance reflects our Bank's commitment in ensuring the well-being and financial security of its valued customers."
 
Speaking on the launch, Suresh Badami, Deputy MD of HDFC Life said, "We are delighted to announce our partnership with NKGSB. Given their rich legacy and loyal customer base, we hope to leverage our bancassurance expertise and strong product proposition and work closely together towards achieving India's vision of 'Insurance for All' by 2047."
Business Wire India

  • The President of Tanzania, H.E. SAMIA SULUHU HASSAN; Merck Foundation CEO, Senator, Dr. Rasha Kelej; The Prime Minister of Namibia, Rt. Hon Saara Kuugongelwa-Amadhila amongst 100 Most Influential African Women 2023.
  • The list of 100 Most Influential African Women 2023 is made up of prominent African women breaking the bias across the world and includes 2 Presidents, 3 Vice Presidents, 1 Prime Minister, Ministers, and Top CEOs of both for-profit and not-for-profit organizations.
  • Merck Foundation CEO, Senator, Dr. Rasha Kelej for the fifth year recognized as one of 100 Most Influential African Women 2023.
  • Under her leadership, Merck Foundation was also recognized as the NGO of the Year 2022, the Most Influential NGO and Best Health Sector Philanthropy of the Year 2023, whose collective efforts are shaping Africa's Future and transforming its healthcare landscape.

Senator, Dr. Rasha Kelej, CEO of Merck Foundation and President of "More Than a Mother" Campaign has been recognized as one of the 100 Most Influential African Women 2023 for the fifth consecutive year, by a Leading Rating Firm, Avance Media which launches their annual publication to highlight and celebrate the remarkable endeavours of African women, who inspire the future leaders of Africa.

https://100women.avancemedia.org/ 

Merck Foundation CEO and President of More Than a Mother Campaign and Member of the Egyptian Senate, Senator, Dr. Rasha Kelej has been recognized for her commitment towards Women Empowerment, Girl Education and Patient Care transformation in Africa and other developing countries.

Speaking about being featured in the 100 Most Influential African Women list, Senator Dr. Rasha Kelej expressed, "I am honored to be recognized as one of the 100 Most Influential African Women under CSO & Philanthropy category, for the fifth consecutive year. Thank you all for recognizing my efforts & commitment, which is part of Merck Foundation's commitment towards building healthcare capacity, transforming the patient care landscape with a special focus on women's health, and empowering women & girls so that they can reach their potential and pursue their dreams. I promise to continue to my efforts in leading Merck Foundation to further empower women, support girl education, and improve patient access to quality and equitable healthcare in Africa, Asia and beyond. Congratulations to all the exceptional women who have been selected this year with me. Well deserved."

Senator Dr. Rasha Kelej was also conferred with the Doctorate of Letters (D.Litt) Degree (Honoris Causa) by the Krishna World University, India, for her outstanding achievement in the social sciences, justice and reform, earlier this year. Moreover, under her leadership, Merck Foundation was recognized as the "2022 NGO OF THE YEAR", the Most Influential NGO in Africa whose collective efforts greatly contribute to Shaping Africa's Future through key sectors such as Health, Education and Economic empowerment by transforming patient care landscape, creating a culture shift, supporting girl education, empowering women, and breaking infertility stigma in Africa and beyond.

"I am proud that in partnership with 22 First Ladies of Africa as Ambassadors of "More Than a Mother" Campaign, we have provided more than 1700 scholarships to young doctors from 50 countries. Scholarships of one-year, two-year, and three-year Diploma and Master's Degree in more than 42 critical and underserved specialties are provided to these doctors who became the first specialists in their countries. Moreover, I am very proud that over 780 scholarships out of total scholarships are provided to female medical graduates, this is a great milestone for us" explains Dr. Kelej.

Through the 'Educating Linda' program in partnership with the First Ladies of Africa who are also the Ambassadors of Merck Foundation's 'More Than a Mother' campaign, she has contributed to the future of thousands of school girls by providing scholarships and essential school items in many African countries. This program has benefitted many girls by providing scholarships in many African countries like Burundi, Central African Republic, DRC, Malawi, Namibia, Nigeria, Zambia, Zimbabwe and more. Moreover, 3,000 sets of essential school items have been distributed for girls' schools in many countries like Angola, Burundi, Central African Republic, the Democratic Republic of the Congo, The Gambia, Ghana, Liberia, Malawi, Namibia, Niger, Nigeria, and Zambia.

Merck Foundation has also announced the MARS Awards to appreciate and recognize 'Best African Women Researchers' and 'Best Young African Researcher'. The aim is to empower women and young African researchers, advance their research capacity and promote their contribution to STEM (Science, Technology, Engineering and Mathematics), with a focus on "The Role of Scientific Research in Women's Health and Reproductive Care" this year.

You can view more details here: MARS call for application 2024 (merck-foundation.com)

Senator, Dr. Rasha has worked closely with her partners over the past 11 years, more than 22 First Ladies of Africa, Ministries of Health, Education, Information & Communication, Gender, Academia, Research Institutions, Media and Art in building healthcare capacity and addressing health, social & economic challenges in developing countries and under-served communities.

She also spearheads the very impressive Merck Foundation "More Than a Mother" Campaign, which is her brainchild and a rallying call to Break Infertility Stigma and Empower Infertile & Childless Women, through, working closely with more than 22 First Ladies of Africa, who are also the Ambassador of Merck Foundation "More Than a Mother", over the past eight years.

Merck Foundation CEO strongly believes that Fashion and Art can contribute significantly to sensitizing our communities about different health and social issues including supporting girl education and women empowerment. She has added yet another accolade to her list of achievements with the conceptualization, production, direction, and presentation of "Our Africa by Merck Foundation", a pan-African and unique TV program that raises awareness about a wide range of social and health issues in Africa through "Fashion and Art with Purpose" African Community, established by her. This TV program is broadcast across the continent on Prime TV channels in countries like Ghana, Kenya, Liberia, Uganda, Sierra Leone, Burundi and many more; and is also streaming on the social media handles of Senator, Dr. Rasha Kelej and Merck Foundation.

Dr. Rasha Kelej emphasizes on the idea behind this TV program, "The African continent is culturally very rich and colorful. I have always admired Art and Fashion in Africa and I strongly believe that Fashion and art should have a purpose beyond entertainment and looking good. With "Our Africa" TV program, our aim is to sensitize our communities about critical social and health issues in an informational and entertaining way."

Dr. Kelej together with The First Ladies of Africa has been breaking the silence on a wide range of critical and sensitive social and health issues like Supporting Girl Education, Breaking Infertility Stigma, Stopping GBV and FGM, Ending Child Marriage and Empowering women at all levels; through many of her innovative and unique initiatives like; Creating more than 30 songs that she helped create and produce with many young talented musicians and singers across Africa in English, French, Portuguese and local languages. She has launched 8 children's storybooks in three languages; English, French, and Portuguese, to educate and sensitize children about important issues from a young age. She has also launched 7 Storybook Animation Films in four languages, English, French, Portuguese and Spanish, which are an adaptation of chidlren's storybooks to educate the community on health issues in an entertaining way.

With the aim to raise awareness about the critical social and health issues of the continent, she has trained more than 3000 media persons in more than 35 countries, and also launches annually, 8 different Awards for best media coverage, fashion designs, films, and songs.

The 2023 list of 100 Most Influential African Women has a representation of the most powerful African women from 36 African countries, chosen from various career backgrounds including diplomacy, philanthropy, politics, activism, entrepreneurship, business leadership, sports, media and entertainment. It includes many famous names like; H.E. SAMIA SULUHU HASSAN, The President of Tanzania; H.E. SAHLE-WORK ZEWDE, The President of Ethiopia; and Rt. Hon Saara Kuugongelwa-Amadhila, The Prime Minister of Namibia, amongst others.

Edited by Cassien Tribunal Aungane from 'For Africa' Media 

Sentor, Dr. Rasha Kelej Facebook: https://www.facebook.com/KelejRasha/
Senator, Dr. Rasha Kelej Twitter: http://www.twitter.com/rashakelej
Senator, Dr. Rasha Kelej Instagram: http://www.instagram.com/rasha_kelej

For more information on Merck Foundation, please visit: www.merck-foundation.com

To view the list of 100 Most Influential African Women 2023, please visit: https://100women.avancemedia.org/ 
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