Press Information Bureau: Digest for August 29, 2023

Business Wire India - Multimedia Multimedia By Business Wire India

Table of Contents Ekresha - Benaras Ki Dor, New Online Destination for Fashion Viega Celebrates a Milestone: 125 Years of Global Excellence Mother Like No Other

Ekresha - Benaras Ki Dor, New Online Destination for Fashion Friday 10 May 2024 05:00 AM UTC+00 Business Wire India Ekresha, a leading premium fashion brand, proudly announces the launch of its new website, bringing the timeless elegance of Benaras fabrics & contemporary fashion directly to the doorstep. With Ekresha, one should no longer needs to travel to Benaras to indulge in the luxurious artistry of its textiles now, the beauty of Indian culture and tradition is just a click away. Ekresha embodies the very essence of Indian culture—a fusion of traditions intertwined with emotions, celebrating the rich heritage of Benaras through exquisite fabrics. The brand's name itself is a tribute to the captivating city of Benaras, where centuries of craftsmanship have transformed silken threads into fabrics of unparalleled beauty.   'Ekresha' derives its meaning from Sanskrit, where 'ek' signifies one and 'resha' is derived from the word 'Rasa', symbolising a silk thread. This blend of tradition and innovation is at the heart of Ekresha, weaving together the cultural heritage of Benaras with a contemporary flair.   Drawing inspiration from Benaras's vibrant colours, Ekresha's fabrics reflect the hues of the sacred River Ganga, the mesmerising sunsets, and the earthy landscapes. The collection encompasses a diverse range of silk, cotton, georgette, linen, and more - each piece is a testament to the boundless creativity of Ekresha's master weavers.   It is not just a brand; Ekresha is a culmination of expertise and passion. With seasoned seniors and designers from the wholesale textile setup at its helm, Ekresha combines decades of experience with fresh perspectives. Supported by a dynamic young marketing team, the brand is led by visionary entrepreneur Viraj Shah, whose innovative spirit drives Ekresha toward new heights of success.   Currently, the launch collection has been kept minimal but in the future, from traditional sarees and salwar suits to fusion wear and Western attire, Ekresha's collection will be versatile and adaptable, seamlessly transcending styles to enhance one's wardrobe with elegance and grace, with a major focus on the changing moods, seasons and trends.   Recently, the brand has also launched its premium collection at the renowned Taj Khazana stores in Delhi, Kolkata, and Chennai. The brand plans to further expand to stores in Mumbai and Bengaluru as well. This strategic partnership brings Ekresha's exquisite Benaras fabrics closer to fashion connoisseurs, with plans for expansion into Mumbai in the near future.   "We are thrilled to bring the magic of Benaras fabrics directly to our customers' homes through our new online platform," said Viraj Shah, an entrepreneur at Ekresha. "We aim to preserve Benaras's cultural legacy while embracing modernity, offering discerning customers around the world access to premium fabrics that tell a story of craftsmanship and tradition."   Explore Ekresha's exquisite collection and experience the artistry of Benaras fabrics at www.ekresha.com. For media inquiries, please contact +91-9000800194.

Viega Celebrates a Milestone: 125 Years of Global Excellence Friday 10 May 2024 12:01 PM UTC+00 Business Wire India Viega India, a subsidiary of one of the leading manufacturers of plumbing and piping products, is proud to announce a significant corporate milestone — Viega's 125th anniversary of establishment.   A Century and a Quarter of Innovation Founded in 1899 in Attendorn, Germany, Viega has stood the test of time, evolving from a modest family business to a global powerhouse in the plumbing and piping industry. With a steadfast commitment to innovation, quality, and service, Viega has pioneered some of the most significant advancements in the industry. "On this momentous occasion of Viega's 125th global anniversary, we stand in reflection of a journey marked by enduring commitment and forward-thinking," expressed C P Vinod, Managing Director of Viega India. "Viega India, a subsidiary of a company that boasts over 125 years of success, is poised to embrace the challenges of tomorrow, transforming them into opportunities that will drive us for the next century and beyond. Our resolve is to set benchmarks in quality and efficiency, invest in the prosperity of our workforce, and contribute to a sustainable future. We are poised to embrace the challenges of tomorrow, transforming them into opportunities that will drive us for the next century and beyond." A Look Forward "As we celebrate the past, we are also looking forward to the future with a deep sense of purpose and a clear vision for continued innovation and sustainability," stated Dr Sandra Bell, EVP and Board Member, Viega Holding GmbH. "India's vibrant economy, skilled workforce, and dynamic market are integral to our global growth. On this landmark anniversary, Viega is proud of the strides we have made in India, and we remain committed to investing in the country's potential. We see India not just as a market but as a hub of innovation and talent that will continue contributing to Viega's global narrative of excellence."

Mother Like No Other Friday 10 May 2024 02:05 PM UTC+00 Business Wire India Coming together on the Travel + Leisure cover for the first time, the incredible Bubbly Dhupia, along with her equally brilliant daughter Neha Dhupia, celebrate motherhood, discuss their fond memories together, and above all what it means to be a mother like no other. Looking beautiful and feeling confident as they grace the cover, the mother-daughter duo model the latest styles from M&S effortlessly.   Neha donned a Printed Bardot Dress while her mother Bubbly, was dressed in a Linen Blouse and a Slim Fit Trouser for the cover.   Neha Dhupia commented, "Collaborating with Mom has been an emotional experience but we had a lot of fun trying so many gorgeous styles from M&S." Neha Dhupia Wearing: Blue lyocell shirt [T41/1372V] Denims Bottom (T57/7272K)   Bubbly Dhupia Wearing: Denim Dress (T53/3753U) Linen shirt (T25/2445M)

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