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Business Wire India - Multimedia: Digest for June 13, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

Innoterra is pleased to announce the promotion of Aman Kumar to the Group Chief Financial Officer, effective immediately.
 
Aman joined Innoterra in January 2024 as the Deputy Chief Financial Officer. A distinguished Chartered Accountant and Chartered Financial Analyst, he brings over 19 years of experience in working with businesses in varied domains, driving financial stability collaboratively with finance, operations, and strategy teams.
 
"We are very proud to elevate Aman to the position of Group CFO," said Pascal Foehn, CEO of Innoterra. "We sincerely appreciate his diverse experience across start-ups such as ePaylater, and Workex besides established businesses in the Tata Group. His experience, strong integrity, and rigour are well aligned to support our commitment to growth as well governance."
 
"I am honoured to be a part of Innoterra's growth journey and look forward to continued collaboration with our excellent team to achieve our goals," stated Aman.
 
In his new role as Group Chief Financial Officer, Aman will significantly impact Innoterra by providing strategic financial leadership and enhance operational efficiency. He will drive growth initiatives, manage risks, and strengthen financial acumen, playing a crucial role in navigating the unique opportunities of the agri-food industry and positioning Innoterra for long-term success.
 
Innoterra is confident that Aman's leadership will propel Innoterra to new heights, driving the mission forward and achieving significant milestones in the agri-food sector.
Business Wire India

Yandex, a global tech leader, proudly announces the release of YaFSDP, an open-source tool designed to revolutionize the large language model training in India. This innovative tool significantly accelerates training times and reduces hardware consumption, making it highly relevant for India's rapidly growing AI and tech sectors.

Unleashing the Power of YaFSDP

Yandex's YaFSDP eliminates GPU communication inefficiencies, ensuring that training requires only necessary processor memory and making GPU interactions uninterrupted. YaFSDP is currently the most effective publicly available tool for enhancing GPU communication and reducing memory usage in LLM training, offering a speedup of up to 26% compared to FSDP, depending on the architecture and number of parameters. Reducing the training time for LLMs through the use of YaFSDP can result in savings of up to 20% in GPU resources, which can lead to savings of over 84,000,000 Indian Rupees monthly.

Key Benefits for India:
 
  • Enhanced Efficiency: YaFSDP optimizes network usage and reduces memory load, ensuring faster and more efficient training of AI models. This is crucial for India's AI-driven industries such as finance, healthcare, and education.
  • Cost Savings: By reducing computational resource requirements, YaFSDP lowers the cost of AI training, making advanced AI technologies more accessible.
  • Environmental Impact: With reduced energy consumption, YaFSDP contributes to a smaller carbon footprint, aligning with India's sustainability goals.

Empowering Innovators

"YaFSDP has the potential to drive significant advancements in the tech landscape," said Mikhail Khruschev, a senior developer at Yandex and part of the team behind YaFSDP. "By improving training efficiency, we aim to empower developers, researchers, and companies to build more sophisticated and powerful AI models."

Relevance to the Indian Market:
 
  • Transforming Industries: YaFSDP can revolutionize AI applications in key Indian sectors. For instance, in healthcare, faster AI training can lead to more accurate diagnostic tools; in finance, it can enhance fraud detection systems.
  • Supporting Startups: The cost savings and efficiency gains from YaFSDP are particularly beneficial for Indian startups, enabling them to compete on a global scale without the burden of high computational costs.
  • Academic Collaboration: Indian academic institutions can leverage YaFSDP to advance their AI research, fostering innovation and producing cutting-edge research.

Success Stories and Applications

YaFSDP has shown impressive results in optimizing training for models like Llama 2 and Llama 3, demonstrating significant speedup and efficiency improvements. In a pre-training scenario with a 70 billion parameter model, YaFSDP saved resources equivalent to 150 GPUs, highlighting its potential for large-scale AI projects.

Commitment to Community

Yandex is a global technology company that builds intelligent products and services powered by machine learning. Yandex is committed to supporting the Indian AI community by providing comprehensive documentation, tutorials, and a vibrant community forum for YaFSDP users. The open-source nature of YaFSDP encourages collaboration, enabling Indian developers to contribute to and benefit from global advancements in AI technology.
 
Since 1997, Yandex has been delivering world-class, locally relevant search and information services and has also developed market-leading on-demand transportation services, navigation products, and other mobile applications for millions of consumers across the globe. The company's goal is to help consumers and businesses better navigate the online and offline world.
Business Wire India

Muthoot FinCorp Limited (MFL), the flagship company of the 137-year-old Muthoot Pappachan Group (Muthoot Blue), has launched its 'Book My Gold Loan' campaign featuring Shah Rukh Khan. This groundbreaking campaign introduces a first-of-its-kind service in India: book a Gold Loan instantly, anytime, from anywhere. The newly launched feature allows customers to initiate loans with a simple missed call, integrating advanced technology with exceptional customer service.

This unique service makes Gold Loans more accessible and convenient for consumers and is powered by the robust phygital presence of Muthoot FinCorp across the country with 3700+ branches and Gold Loan from Home in 50+ cities.

Shaji Varghese, CEO of Muthoot FinCorp Limited said, "Through our campaign we aim to transform financial accessibility for every Indian. Partnering with Shah Rukh Khan, the 'Book My Gold Loan' campaign represents a major leap for us. With the 'Book My Gold Loan' service we aim to make life easier for all our consumers with gold loans that can be taken at any of our branches or from their homes. Our loans empower our customers to fulfill their aspirations daily." 
 
Muthoot FinCorp's 'Book My Gold Loan' campaign has been conceptualized and created by Havas Worldwide India (creative) and executed by Havas Media India (media) and features a captivating television commercial (TVC) starring Shah Rukh Khan. The TVC whisks viewers through a sequence of aspirations – starting businesses, studying abroad, and buying a new car. As each scene unfolds, Shah Rukh Khan subtly incorporates the 'call me' gesture, hinting at a simple solution. In the end, Khan reveals the answer behind his 'call me' gesture – Muthoot FinCorp's 'Book My Gold Loan' service. This first-in-India service makes getting a Gold Loan as easy as a missed call to 80869 80869 to turn your dreams into reality. Additionally, Muthoot FinCorp has also released a musical video promoting the new initiative with SRK.
 
Anupama Ramaswamy, Joint MD & Chief Creative Officer, Havas Worldwide India said, "We came up with a signature gesture for our unique feature of Book Your Gold Loan with a missed call and got Shah Rukh Khan to tell the world about it. And as always, he gave it a unique twist."
 
Mohit Joshi, CEO – Havas Media Network said, "We are excited to be part of this campaign with Muthoot FinCorp and their newest brand ambassador Shah Rukh Khan. Muthoot FinCorp's constant innovation to make financial access easier for people is commendable and we are sure the multilingual campaign will meaningfully connect with the larger audience across the country."
 
This campaign will be broadcasted in Hindi, Tamil, Malayalam, Telugu, Kannada, Marathi, and Gujarati. It will encompass OOH, digital platforms, television, print, and on-ground activations, ensuring a widespread reach and pan-India impact. 
 
Muthoot FinCorp recently achieved record-breaking consolidated loan disbursements in FY24, at Rs. 61,703.26 crore. With the launch of 'Book My Gold Loan,' the company is poised to make a significant leap forward in simplifying the lending landscape.
 
The campaign promises to resonate deeply with audiences of all demographics, paving the way for a more accessible and convenient lending experience. 
 
Watch the TVC here
Business Wire India

Hood, the pseudonymous social network, is launching a new feature called "Whistle", aimed at providing employees with critical insights into their company's health, culture, and pay parity. This feature allows users to anonymously access and discuss key information, fostering an environment of transparency and informed decision-making.
 
Company Health Score: Whistle calculates company health using a comprehensive, data-driven approach. Leveraging authentic data from sources such as TheKredible, reports, news, reviews, and recent layoffs, Whistle provides a reliable and up-to-date evaluation. The overall health score is categorized from Very Poor to Excellent.

Discussion Forum: Moreover, the Discussion Forum provides a valuable platform for anonymous dialogue, enabling users to share experiences, seek advice, and engage in discussions about workplace issues without fear of repercussions. This fosters an environment of open communication and collaboration, further contributing to a culture of transparency within organizations.
 
Cofounder & CEO Jasveer Singh's statement emphasizes Hood's commitment to empowering individuals with accurate and transparent information. By leveraging the anonymity and freedom of expression that Hood prioritizes, Whistle aims to bring a new level of transparency and trust to the workplace, ultimately benefiting both employees and employers alike.
 
As Hood continues to evolve, initiatives like Whistle reflect its dedication to creating a platform that facilitates honest dialogue, fosters connections, and empowers individuals to navigate their professional lives with confidence.
Business Wire India

Moov, India's leading pain relief brand, has launched 'Moov Cool', a revolutionary innovation inspired by cold therapy. Infused with the cooling power of menthol, the new product has been designed to offer relief from muscle and joint pain due to injuries, sprains, strains and muscle soreness associated with an active lifestyle.

According to the Reckitt Pain India DCG Demand Survey conducted in December 2021, with over 4000 respondents in India, nearly 8% of respondents stated that their pain incidents are sports or exercise-related. Moov Cool addresses fitness-related injuries, including muscle soreness, sprains, and strains. Powered by menthol, Moov Cool provides an ice-like cooling sensation* that helps numb the affected area and starts working in 15 seconds**.

Commenting on the launch, Kanika Kalra, Regional Marketing Director, Health & Nutrition, Reckitt South Asia said, "As one of India's most trusted pain relief brands, Moov has been helping Indians deal with their pains for decades. With changing lifestyles, sports and fitness-related injuries have become more common, and consumers are looking for innovative solutions for instant pain relief. To address these needs, we are delighted to introduce Moov Cool, a formula inspired by cold therapy that provides consumers relief from muscle and joint pains due to injuries such as sprains, strains, and muscle soreness. This launch is a testament to our commitment to offering the best solutions to meet our audience's evolving needs and further enhances our product innovation."

Anupama Ramaswamy, Joint MD & Chief Creative Officer, Havas Worldwide India said, "Moov is bringing its cool therapy offerings for the first time in India, so we knew that the introduction of Moov Cool had to be impactful. With the focus being on fitness-related injuries, we dwelled into a dynamic world that spoke to fitness enthusiasts in a way that connected to them."
 
To further create awareness on the new offerings, Moov Cool has recently launched its TVC highlighting the role Moov Cool can play in the lives of fitness and sports enthusiasts' journey and help them become the best version of themselves by taking care of the pain.

Moov Cool is available across all leading offline and online retail stores across India in two convenient-to-use formats i.e. gels and sprays. The range includes a 10 g and 20 g Gel priced at Rs. 60 and Rs. 110 respectively and Sprays include a 15 g at Rs. 85 and 35 g at Rs. 186.

Link to the TVC: https://www.youtube.com/watch?v=YkpqBALC5x4
 
Agency Credits:
Creative Agency: Havas
Chief Creative Officer: Anupama Ramaswamy
Production House: The Film Folks
Producer: Anshuman Chatterjee
Director: Suraj Wanvari
Music: Haroon-Gavin
 
Account Management:
Managing Partner: Kundan Joshee
Associate VP: Neha Gupta
 
*Denotes consumer perception of any kind of sensation as 'Ice-like cooling' after application
**Denotes time of initiation of any kind of sensation after application of spray

Based on a consumer sensory study conducted by Infoleap in Aug 2023 amongst a total of 386 respondents who use pain relief products; Does not imply relief.
Business Wire India

Domino's Pizza, a household name in the fast-food industry, recently launched a highly successful campaign targeting lunchtime traffic in their stores. The campaign, featuring the 'Domino's Lunch Feast' offer—a 4-course meal priced at just Rs. 99 plus GST—was executed in partnership with DRIM Global, a leading influencer marketing agency renowned for its innovative and performance-driven approach.

The Challenge: Boosting Lunchtime Traffic

Domino's sought a solution to increase foot traffic to their stores between 11 AM and 3 PM. The aim was clear: leverage the power of influencers to drive customer visits during these hours. Enter DRIM Global, the game-changers who transformed Domino's vision into reality through their state-of-the-art influencer marketing strategies.

The DRIM Approach: Tech and Talent Combined

DRIM is the first influencer marketing agency to crack down on the performance of the omnichannel approach using a blend of advanced technology and human expertise.

Over the past three years, Domino's India has witnessed remarkable results through its collaboration with DRIM. This campaign further solidified their belief in DRIM's capabilities.

Their proprietary Machine Learning algorithms meticulously select influencers who align perfectly with the brand's needs. This selection process is based on crucial metrics such as engagement rates, content relevance, and overall effectiveness in driving performance.

Supporting this technology is a dedicated team of Influencer Talent Managers. These experts coach influencers on creating viral content and ensuring that their posts resonate with their audience while meeting the campaign's goals. This combination of tech and talent ensures that every piece of content is not just engaging but also drives tangible results.

Initial Success and Scaling Up

The first phase of the campaign saw the deployment of seven carefully selected influencers. The content they produced quickly went viral, especially in metro cities, leading to a significant increase in store visits during lunch hours. Encouraged by this success, Domino's doubled their marketing budget, allowing DRIM to scale the campaign efficiently.

Tailored Content for Maximum Impact

DRIM's strategy included mobilising influencers to create content in various local languages, to ensure a pan-India appeal. This regional targeting was crucial for reaching a wider audience and driving nationwide store visits. Approximately 50% of the influencers involved produced content in vernacular languages, enhancing the campaign's reach and effectiveness.

Staggering Results

The results of the campaign were nothing short of spectacular:
 
  • 100% increase in store visits in top cities
  • 70% increase in nationwide store visits
  • Content reach of 41 million people
  • Total views crossing  52 million

This massive success was achieved in less than a month, showcasing DRIM's ability to scale campaigns swiftly and effectively.

A Proven Omni-Channel Strategy

What sets this campaign apart is DRIM's omni-channel strategy, seamlessly integrating online influence with real-world results. The influencers not only generated online buzz but also drove significant foot traffic to Domino's stores, proving the effectiveness of DRIM's performance marketing model.

DRIM's CPP (Cost Per Publication) model ensured that every investment by Domino's was result-oriented, emphasising action and ROI. This campaign with 135 publications has 10 videos that garnered views of a million each, highlighting how DRIM makes influencers a scalable and reliable channel for performance marketing, driving both online engagement and offline sales.

The DRIM-Domino's partnership exemplifies how innovative influencer marketing can be a powerful tool for performance marketing. By leveraging a strategic blend of technology and talent, DRIM Global has yet again set a new benchmark in the industry, making influencers a crucial part of the omni-channel marketing strategy and driving remarkable results for Domino's Pizza.

To read more case studies, visit https://drim.one/blog/category/cases.

To know more about DRIM and how the performance marketing platform can help increase the awareness and conversions for  a brand, write to ya@drim.one.
Business Wire India

  • The brand celebrates its legacy as one of the world's oldest automobile manufacturers founded in 1895 by V. Lauren and V. Klement
  • Campaign reflects Škoda Auto's belief in inspirational individuals and their stories powering the brand's global journey
  • Škoda Drive of Belief will also be a forum for like-minded, self-driven individuals to network and exchange experiences
  • Campaign will continue till June 19, 2024 post which winners will be announced on June 24th, 2024

Škoda Auto's journey commenced 129 years ago when Václav Laurin and Václav Klement started making bicycles in 1895, laying the foundation for the company's enduring legacy that would see it reach significant milestones such as the introduction of the L&K Voiturette A in 1905. Fast forward to 2023, Škoda Auto achieved a remarkable feat, selling over 860,000 cars globally, with India emerging as the fourth largest market. Today, as Škoda Auto India honours this rich heritage, it introduces the Škoda Drive of Belief campaign – an initiative that isn't just about looking back, but about embracing the spirit of perseverance and innovation that's defined Škoda's journey. It's a celebration of overcoming challenges and personal growth, while inviting everyone to share their stories and be part of something special.
 
Speaking on the initiative, Petr Janeba, Brand Director, Škoda Auto India, said: "In the spirit of celebrating the unwavering human spirit and the vibrant culture of the nation, Škoda Auto India acknowledges the countless individuals who have contributed to the nation's growth and progress. From visionary leaders and innovators to everyday heroes who embody determination and excellence, each story echoes the ethos of Škoda's own journey. As the company evolves and expands its presence in India, the Škoda Drive of Belief campaign becomes a tribute to these inspiring narratives, serving as a testament to the brand's enduring legacy and commitment to recognising and empowering self-driven individuals who shape the world around them."
 
The Campaign

As a brand that is driven by customers who are self-made individuals, Škoda Drive of Belief simply invites every individual, even those who are not Škoda customers, to share their personal and professional stories of achievement, the journeys they've undertaken, and the challenges they've overcome, on a common platform. The intention of these stories are to draw parallels with Škoda Auto's own humble beginnings in 1895 and act as a catalyst for others to interpret, share and be inspired from. While 24 participants stand a chance to win Škoda merchandise and be a part of the Škoda Drive Experience, along with meeting the Škoda leadership, each participant certainly stands a chance to expand their horizons and widen their network.
 
The Platform

Willing participants can share their stories on LinkedIn, Meta platforms, X or on the campaign microsite, communicating their beliefs that drove them to achieve a goal. It can be a personal or a professional achievement. It can be even something they achieved for their family or their community. It can be a life story (long term) such as making a career or a short term like something they achieved in a year, say, a fitness goal. While some extraordinarily inspiring stories will earn some gratification, the overall motive behind the initiative is for individuals to interact and network with other individuals and Škoda's leadership team.
 
The brand

Škoda Auto's history dates back to 1895 making it one of the oldest automobile manufacturers in the world. It began with Václav Laurin and Václav Klement and has been in operation ever since. The union started making bicycles, followed by combustion engine two-wheelers and then cars, to now operating in over 100 countries.
 
Škoda Auto entered India in November 2001 with the Octavia sedan. The company recently had its biggest year in India and sold over one lakh cars in two years, a feat that earlier took six years to achieve. The company began its India 2.0 journey in 2021 with the introduction of the Kushaq SUV. The Kushaq is a landmark product in the company's global history as it is based on MQB-A0-IN platform, which was developed specifically for the Indian market by teams in India and Czech. The platform was specifically developed with an eye on low maintenance costs and high grades of safety.
 
In March 2022, Škoda Auto India launched the Slavia sedan on this very platform. Both the Kushaq and Slavia scored a full 5-stars for adults and children under Global NCAP's newer and stricter crash test norms and were the first cars manufactured in India to do so. The all-new compact SUV to debut in 2025, ushering in the New Era for Škoda Auto India, is also based on the MQB-A0-IN and is the driving force behind the Škoda Drive of Belief.

Škoda Auto
 
  • is successfully steering through the new decade with the Next Level – Škoda Strategy 2030.
  • aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models.
  • effectively leverages existing potential in important growth markets such as India, North Africa, Vietnam and the ASEAN region.
  • currently offers its customers eleven passenger-car series: the Fabia, Scala, Octavia and Superb as well as the Kamiq, Karoq, Kodiaq, Enyaq, Enyaq Coupé, Slavia and Kushaq.
  • delivered over 866,000 vehicles to customers around the world in 2023.
  • has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful vehicle manufacturers in the world.
  • is part of the Brand Group CORE – the organisational merger of the Volkswagen Group's volume brands – to achieve joint growth and to significantly increase the overall efficiency of the five volume brands.
  • independently manufactures and develops components such as MEB battery systems, engines and transmissions as part of the Volkswagen Group; these components are also used in vehicles of other Group brands.
  • operates at three sites in the Czech Republic; has additional production capacity in China, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner.
  • employs approximately 40,000 people globally and is active in around 100 markets.

Škoda Auto India
 
  • fascinating customers in India since 2001.
  • offers 3 models in India – Slavia, Kushaq and Kodiaq.
  • present in more than 150 cities across the country with over 260 customer touchpoints.
  • Achieved 100,000 sales over the last two years – the shortest time the company has achieved this milestone in the country.

Škoda Auto India website - https://www.skoda-auto.co.in/
Škoda Auto India Communications X Handle - @SkodaIndia_PR
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