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Business Wire India - Multimedia: Digest for August 13, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

HealthAsyst® has been Great Place To Work® Certified™ in India from July 2024 - July 2025. By earning the certification for 2024, HealthAsyst has achieved this recognition three times in a row. Some of the top scoring areas include workplace equality, pride in delivering quality work, and safe work environment.
 
Great Place To Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees in 150 countries around the world and used those deep insights to define what makes a great workplace: trust.
 
"At HealthAsyst, the core of our operations has always been to foster an inclusive workplace where employees take pride in their work. So, it's incredibly gratifying to achieve this recognition which serves as a testament to our commitment, and that too for the third consecutive time. I'd like to extend my heartfelt gratitude to the HealthAsyst family for their invaluable contributions," said Umesh Bajaj, the CEO of HealthAsyst.
Business Wire India

  • Klarity series to pair luxurious aesthetics with disruptive audio tech
  • Klarity 1 and 3 to be the first two devices in the series
  • Klarity 3 to be the first audio device from BOULT that features spatial audio

BOULT, India's No 1 Rated Audio brand, a pioneer in audio technology, proudly announces the launch of its tailor made TWS Klarity 1 & 3, setting new benchmarks in design and audio tech. The Klarity Series represents a perfect blend of luxury, functionality, and iconic design, setting new standards in audio excellence.
 
The latest Klarity 3 true wireless earbuds are set to revolutionize your audio experience with state-of-the-art features. Boasting up to 50 dB of Hybrid Active Noise Cancellation, 6 advanced microphones for crystal-clear calls, and seamless app connectivity via Boult AMP, these earbuds redefine convenience and customization. Dual device pairing and Bluetooth 5.4 ensure lightning-fast connectivity, while Spatial Audio delivers a captivating soundstage. Available in Obsidian Black and Smoky Metal with a premium finish, the TWS allows you to enjoy up to 50 hours of playtime and lightning-fast charging with Lightning Boult™ technology. The device is also a treat for the gamers as they get ultra-low 45ms latency in Combat™ Gaming Mode, supported by 13mm drivers for booming bass and SBC AAC codec compatibility which will enhance their gaming experience. With IPX5 water resistance and proudly crafted in India, Boult reaffirms its status as the fastest-growing brand in audio technology.
 
Access the product images of Klarity 3 here.

Speaking on the launch of the products, Varun Gupta, Co-Founder, BOULT, said, "At BOULT, our relentless pursuit of innovation and our steadfast commitment to excellence fuels our drive to constantly redefine the landscape of audio technology. With the introduction of the Klarity series we intend to continue bringing in disruptive audio technology in the ecosystem. disTW, We are excited to broaden our portfolio within the audio segment, offering music aficionados and gamers with design, and premium audio solutions that elevate their experience to new heights. Our mission at BOULT has always been to craft unforgettable experiences for our customers, and the Klarity series is only an addition to showcase our increasing depth in the segment."
 
On the other hand, the Klarity 1 TWS earbuds feature a meticulously crafted hourglass-inspired design that offers a feather-light, ergonomic fit and balanced weight distribution for unmatched comfort during extended use. Constructed with a procranium metal body and liquid metal construction, these earbuds exude sophistication and durability while enhancing your auditory experience. Klarity 1 also seamlessly integrates with your preferred voice assistant, allowing you to control your music, get directions, and more, all with simple voice commands.
 
The device stands out with its dual device connectivity, allowing seamless connection to two devices simultaneously, and an impressive 80-hour battery life that eliminates the need for frequent recharging. Its fast-charging technology ensures just 10 minutes of charge provides 180 minutes of playtime. With BOULT's signature Klarity Signature Sound and powerful 13mm drivers, the earbuds deliver crystal-clear audio and supreme bass. Additionally, the 40ms ultra-low latency makes the Klarity 1 ideal for gamers, offering a lag-free and immersive gaming experience.
 
Access the product images for Klarity 1 here.
 
Availability:
Device Name Colour Variants Price Availability
Klarity 3 Obsidian Black and Smoky Metal INR 1,999/- Flipkart, Amazon and boultaudio.com
Klarity 1 Aquamarine, Midnight Black, and Skyline Grey INR 999/- Flipkart, Amazon, and boultaudio.com

Max Urb_n & Alaya F: Break the Code of New Fashion

Monday 12 August 2024 09:35 AM UTC+00
Business Wire India

Max Fashion, the leading international fashion house from Dubai with a robust presence across India with 515+ stores & maxfashion.in, announces a partnership with Bollywood sensation Alaya F to launch its new collection, designed to cater to the growing demand from youth. This collaboration kicks off with an electrifying digital campaign that celebrates the fusion of fashion, music, and self-expression, perfectly capturing the essence of the brand's target audience.

The alliance with the rising star strategically targets fashion-forward audience and represents a significant expansion of Max Fashion's portfolio with curated styles that resonate & connect with young fashion enthusiasts across India. The partnership introduces a diverse collection featuring four distinct stories: Neo Feminine, Ultra Feline, Lowkey Luxury, and Rustic Denim with price range between Rs.499 & Rs.1499. The collection will be available across all 515+ Max Fashion stores & maxfashion.in, ensuring widespread accessibility.

Pallavi Pandey, Head of Marketing at Max Fashion India, states, "We're extremely proud of the Alaya F X Max Urb_n partnership and confident that Alaya's collection will elevate the brand conversation, empowering youth to redefine fashion on their own terms. Alaya's vibe resonates incredibly well with today's youth & Max Urb_ns values – cool, confident, & bold. She embodies being real and defines this generation with self-expression, and our campaign builds on the same. The collection will be available in all 515+ Max fashion stores and on Maxfashion.in from August 9th."

The launch of Urb_n is a strategic move that capitalizes on Max's established presence in the Indian market. By introducing this youth-focused brand, Max aims to bridge the gap between its existing offerings and the demands of younger consumers, particularly those in the 17-22 age bracket. This expansion not only enhances the brand's appeal to a younger audience but also positions it to compete more effectively in the trendy, fast-fashion space.

With its commitment to launching every week at accessible pricing, and wide availability through its extensive store network, Max Urb_n is poised to make a significant impact in the competitive Indian fashion retail landscape. This launch reaffirms Max Fashion's dedication to innovation and its ability to evolve with changing consumer preferences, ensuring its continued relevance and growth in the dynamic Indian market.

Sumit Chandna, President & Deputy CEO of Max Fashion, said, "The introduction of Urb_n in India has been a success in the market. This collection (Urb_nXAlayaF) speaks directly to our audience, bringing fresh perspectives and bold choices that mirror the spirit of youth."

The partnership debuts with a dynamic video featuring Alaya F, set against vibrant urban backdrops, the video highlights the versatility of the new line while conveying a powerful message. It celebrates the diverse choices of today's youth, embraces inclusivity across all genders, and encourages self-expression through fashion. The video showcases how the collection adapts to the multiple roles young people navigate in their daily lives, reflecting their multifaceted personalities and lifestyles.

Alaya F, commenting on her involvement, said, "Being part of the Urb_n India has been exciting. This collection truly captures our generation's essence, from diverse styles to fresh choices. It's more than fashion; it's a statement of who we are and how we live."

The collection features blend of modern and contemporary designs. "Neo Feminine" blends strength with grace through balloon hems and gingham tops while "Ultra Feline" is a mix of grunge denims with bold animal prints. "Lowkey Luxury" features earthy, dystopian-inspired prints with metallic accents; and "Rustic Denim" revives 90s aesthetics with brown denims and graphic prints.

The brand's collection ensures constant novelty with weekly style refreshes both in-store and online. Max Fashion's approach extends beyond merely savvy fashion, embracing influencer-led marketing and authentic representation to genuinely connect with its young audience.

To ensure nationwide accessibility, the full range is available for browsing and purchase on Max Fashion's website https://www.maxfashion.in/in/en/.
Business Wire India

As the financial landscape evolves, the contrast between traditional and modern investment options becomes increasingly relevant. Leading the charge in offering innovative investment solutions, Motilal Oswal Financial Services Ltd. continues to bridge the gap between age-old practices and cutting-edge financial strategies. This comparative analysis delves into how traditional and modern investment options stack up, with insights from Mr. Ajay Menon, MD & CEO, Broking & Distribution, Motilal Oswal Financial Services Ltd.
 
 Traditional Investment Options: Stability and Familiarity

Traditional investment options have long been the bedrock of financial planning. Instruments like fixed deposits, public provident funds (PPF), and gold investments are renowned for their stability and lower risk. These avenues offer predictable returns and have been trusted by generations of investors.

"Traditional investments are indeed the cornerstone of financial security for many," notes Ajay Menon. "They provide a sense of stability and predictability, which is particularly appealing to risk-averse investors."

Fixed deposits, for instance, guarantee returns and are insulated from market volatility. Similarly, PPF offers tax benefits and long-term growth, making it a favored choice among conservative investors. Gold, both as a physical asset and through gold bonds, remains a hedge against inflation and economic downturns.
 
Modern Investment Options: Flexibility and Growth Potential

Conversely, modern investment options cater to those better returns than traditional savings schemes and are willing to navigate market complexities. Stock market, mutual funds, and digital investment platforms represent the forefront of these opportunities. With the advent of technology, investors can now access global markets, real-time data, and algorithm-driven insights.

"Modern investments offer unparalleled growth potential and flexibility," says Menon. "They are designed to meet the dynamic needs of today's investors, particularly the younger generation who are more tech-savvy and open to taking calculated risks."

In its efforts to make investment simple, easy and fast – Motilal Oswal also announced the revamped version of its trading and investing app – which is now known as Rise. The app, with its advanced technology and user-centric features, is transforming how young investors and traders approach the market. It offers a carefully selected range of top-performing mutual funds, equities and other expert recommendations, making investment choices simpler with easy payment options. This streamlined process is ideal for individuals seeking transparent and hassle-free investment opportunities. Additionally, the Rise app meets the increasing demand for financial education by providing curated stock market content, giving users the knowledge they need to make informed investment decisions.

Bridging the Gap: Motilal Oswal's Innovative Solutions

Understanding the diverse needs of investors, Motilal Oswal has developed products that integrate the reliability of traditional investments with the growth potential of modern options.
 
  • Stock Baskets: These curated portfolios of trending stocks are perfect for professional income individuals who may not have the time or expertise to pick individual stocks. "Stock Baskets follow specific themes and trends, allowing investors to capitalize on market movements without extensive research," the CEO highlights.
  • Options Store: Catering to the increased demand for options trading, the Options Store provides ready-made options trading strategies which are curated by the experts. Talking about this feature, the CEO of the brokerage firm said that product reduces the effort required to research and plot strategies, offering traders a convenient way to engage in options trading.
  • US Stocks: For young investors, US Stocks offer exposure to global markets and some of the world's largest companies. Motilal Oswal's platform enables seamless investment in US Stocks, allowing portfolio diversification and tapping into international trends.
  • IPO Investments: Initial Public Offerings (IPOs) have always been a dynamic entry point for investors looking to capitalize on new market opportunities. Motilal Oswal provides comprehensive analysis and insights on upcoming IPOs, helping investors make informed decisions about participating in these fresh market entries. Not only this, but the 'pre-apply' IPO application tool also serve as a good medium for investors to participate in the IPO queue days before the application is open.
  • Mutual Funds: For those looking for a balanced approach to investing, mutual funds offer a diversified portfolio managed by experts. Motilal Oswal offers a range of mutual fund options catering to different risk appetites and financial goals. With the Rise app, investors can now invest in multiple MFs in a go – in their way – through lumpsum or through SIP investment, building in them the habit of investing smartly.
  • Fixed Income (Corporate Bonds): Fixed income investments, particularly corporate bonds, offer a steady stream of income with lower risk compared to equities. Motilal Oswal's selection of corporate bonds caters to investors seeking reliable returns. "Corporate bonds provide a predictable income flow and are an essential part of a well-diversified portfolio," Menon highlights. "They are particularly appealing in uncertain economic times."

The Future of Investing with Motilal Oswal

Motilal Oswal Financial Services Ltd. continues to lead the industry by offering tailored investment opportunities that meet the diverse needs of investors across all age groups. By balancing the reliability of traditional investments with the innovation of modern financial tools, the firm is setting a new standard in the world of investing.

"At Motilal Oswal, our focus is on providing customer-centric solutions that are both innovative and reliable," concluded Mr. Ajay Menon. "We are committed to helping our clients navigate the complexities of the financial markets, ensuring they can achieve their financial goals with confidence."

As the investment landscape continues to evolve, Motilal Oswal Financial Services Ltd. remains at the forefront, pioneering solutions that cater to both traditional and modern investors alike. With a comprehensive range of products available on their Rise mobile app, investors can easily access and manage their investments, ensuring a seamless and efficient experience.

Motilal Oswal Financial Services Ltd, is an India-based broking firm, having branches across 2,500+ locations in India and abroad. The company which recently completed its 30th year of operation in the industry, has more than 35+ Lakh clients. To know more about Motilal Oswal, download their app or visit their website here.

Disclaimer
Business Wire India

 
Stryker, a global leader in medical technologies, announced today the launch of InSpace, the first balloon implant for arthroscopic treatment of massive irreparable rotator cuff tears (MIRCTs)*, in India. MIRCTs are one of the most common causes of shoulder dysfunction. 1,2,3 InSpace provides a new option for surgeons in their shoulder continuum of care that allows them to better meet the needs of their patients.

The InSpace balloon implant is designed to restore the subacromial space without requiring sutures or fixation devices and has been demonstrated to improve shoulder motion and function.

"InSpace is a groundbreaking, first-of-its-kind technology, offering a new, minimally invasive surgical option for surgeons, addressing their unmet needs in MIRCT and potentially providing early functional recovery and pain relief for patients," said Aman Rishi, Vice President and General Manager for Stryker in India. "We are committed to the advancement of shoulder arthroscopy and leading the way in the shoulder continuum of care."

The InSpace balloon implant has a long successful clinical history of over 14 years, 35 peer-reviewed clinical articles, and 41,000 balloons implanted across the globe.4

Some of the clinically proven advantages of InSpace are:
 
  • Less invasive, streamlined surgical solution for MIRCTs compared to other surgical treatment options that require fixation devices or grafts.5
  • Early, clinically meaningful improvement in shoulder motion and function.5
  • On an average, patients showed an increase in range of motion compared to partial repair patients following surgery.
  • Demonstrated comparable long-term safety and effectiveness results (compared to partial repair) out to two years.
  • Patients demonstrated a high likelihood of clinical success, greater than 87% at two years, in subjects 65 and over.
 
Learn more about the InSpace balloon implant at www.stryker.com/us/en/sports-medicine/products/inspace.html

*The InSpace subacromial tissue spacer system is indicated for the treatment of patients with massive, irreparable full-thickness torn rotator cuff tendons due to trauma or degradation with mild to moderate gleno-humeral osteoarthritis in patients greater than or equal to 65 years of age whose clinical conditions would benefit from treatment with a shorter surgical time compared to partial rotator cuff repair.

References:
  1. Novi M, et al. Irreparable rotator cuff tears: challenges and solutions. Orthop Res Rev. 2018; 10:93-103.
  2. Yamamoto A, et al. Prevalence and risk factors of a rotator cuff tear in the general population. J Shoulder Elbow Surg. 2010; 19(1):116-120.
  3. Minagawa H, et al. Prevalence of symptomatic and asymptomatic rotator cuff tears in the general population: From mass-screening in one village. J Orthop. 2013; 10(1):8-12.
  4. Stryker. Data on file.
  5. Verma N, Srikumaran U, Roden CM, Rogusky EJ, Lapner P, Neill H, Abboud JA. (2022). InSpace implant compared with partial repair for treatment of full-thickness massive rotator cuff tears. J Bone Joint Surg Am. Advance online publication. doi. 10.2106/JBJS.21.00667
Business Wire India

The House of Suntory, the Founding House of Japanese Whisky, recently hosted 'One Night in Toki-O' in Hyderabad on the 9th of August. 'One Night in Toki-O' is an exciting event aimed at exploring the essence of Japan through creative reinvention. The evening celebrated the confluence of 'Old meets New', featuring Toki™ Suntory Whisky from the iconic portfolio of The House of Suntory.
 
'One Night in Toki-O' is a concept that takes the audiences to the streets of Tokyo, a modern version of Japan where the juxtaposition of old and new sparks creative reinvigoration. A vivid world that is dynamic, playful, and whimsical, providing cultural enrichment through the discovery of a new piece of Japan that is exciting, engaging and fun. In partnership with Toki™, the event captured the essence of Japan by merging its rich traditions with a modern, innovative approach.
 
Toki™ is a blended whisky inspired by Japan's culture, heritage, and future-forward outlook. It is a fusion of three storied brands from Suntory's portfolio - Yamazaki, Hakushu, and Chita - creating a blend that excites whisky enthusiasts and beginners alike. Representing the best of old and new, Toki™ Suntory Whisky blends the rich legacy of The House of Suntory with Japan's cultural traditions and modern spirit, resulting in a groundbreaking and timeless whisky.
 
Reflecting on the event, Rohan Jelkie, Brand Advocacy Head, Suntory Global Spirits expressed, "Following the success of 'One Night in Toki-O' in Mumbai and Bengaluru, it was a true delight to host this unique experience in Hyderabad celebrating Japan's cultural richness by blending tradition and innovation. Our goal was to immerse guests in a captivating journey that mirrored the harmonious blend of tradition and innovation embodied by Toki™ Suntory Whisky. By recreating the vibrant energy of Tokyo, we sought to create a sensory experience where 'Old meets New' in every sip and sight. As the evening unfolded, from the immersive Tokyo ambiance to tasting sessions revealing Toki's intricate layers, each moment reflected the essence of Japanese craftsmanship and modern allure. Beyond celebrating the spirit of Japan, these events underscored our dedication to redefining the standards and setting new benchmarks for immersive experiences."
 
At the event, the essence of Japan came alive, transporting attendees into the heart of Japanese culture. It began with an intimate mixology workshop by Shibani Surkund, Portfolio Advocate, West, Suntory Global Spirits, delving into Suntory's rich heritage and its cultural integration. Beyond merely demonstrating the artistry of mixology, the session shed light on the revered Japanese Highball tradition, a drink deeply entrenched in Japanese culture, celebrated for its simplicity and nuanced palate. This resonates deeply with Japanese culture, where the Highball has long been embraced as a popular means to savour whisky. Suntory Global Spirits has always played a pivotal role in popularising the highball as a drink, making whisky more accessible to consumers in Japan.
 
The guests also enjoyed a vinyl listening session featuring Japanese music that immersed everyone in Japan's enchanting sounds. The event featured The Toki Art Studio, an interactive screen printing & Hanko stamp workshop along with curated culinary delights inspired by the streets of Japan. The festivities culminated in a mesmerising musical performance, leaving guests with lasting memories of a night infused with the magic of music and art.
 
Held at The Quorum, Hyderabad, the event celebrated the rich tapestry of Japanese heritage and contemporary creativity. Through a fusion of interactive workshops, tantalising cuisine, and soul-stirring performances, attendees were transported on a cultural odyssey, discovering the timeless allure of Japan.
Business Wire India

PerkinElmer, a global leader committed to innovating for a healthier world, launched the new NexION® 1100 ICP-MS and the next generation Pyris™ TGA/ DSC/ STA Thermal Analysis Instruments in India. The launch events in Ahmedabad and New Delhi were attended by more than 300 customers and prospects. These solutions have been designed to help lab teams simplify their operations, drive precise results, and perform more flexible monitoring.
 
Building on 40 years of continued innovation in Atomic Spectroscopy

The NexION® 1100 ICP-MS offers the combination of efficient interference removal and high throughput with a modernized workflow and the lowest maintenance ICP-MS in the industry. It is the latest entrant in PerkinElmer's long lineage of atomic spectroscopy portfolio that was first made commercially available 40 years ago. The Syngistix™ Software v.4.0 enhances the user experience with a modern database backend for easier LIMS integration and new FastQuant™ Data Viewer for easy data review, reprocessing and exporting.
 
Dr Erica Cahoon, Product Director- Atomic Spectroscopy, PerkinElmer says, "Today's busiest, highest throughput laboratories spend a good deal of their efforts and resources running routine trace elemental analyses that rely on everyday applications." "The new ICP-MS is a testament to our legacy in inorganic analysis solutions and continued innovation," she concluded.
 
A versatile thermal analysis solution with enhanced user experience and low maintenance requirements

The new Pyris™ TGA 9, DSC 9, and STA 9 systems are compact, durable, and low-maintenance thermal analysis systems. The interchangeable furnace design is intended to enhance lab versatility, while the intuitive touchscreen interface simplifies operation and boosts productivity.

"There is an increasing demand for high-resolution data to uncover the subtle intricacies of material behavior, whether it be raw materials or composites," said Dr Robert Packer, Product Director, Material Characterization. "One of the foremost challenges laboratories face is complex instrumentation and unreliable data in addition to the pressures of rapid, accurate testing cycles and stringent regulatory requirements. We harness 60 years of expertise to transform thermal analysis with the latest Pyris 9 Series™," he pointed out.

Commenting on the new offerings, Sridhar Natarajan, PerkinElmer's Managing Director of India and South-Asia commented, "Customer centricity has always been the most pivotal aspect of PerkinElmer's fabric since inception in 1937. Our motto, 'Science with Purpose', is a perfect reflection of our commitment to partnering with our customers in their ever-changing scientific pursuits. PerkinElmer's new ICP-MS and Thermal Analysis series are designed with a commitment to help scientists in the pharmaceutical, food, and industrial sectors achieve their broader goals with productivity and cost-efficiency being front of mind. These innovations ensure precision, reliability, and efficiency by empowering researchers to make impactful discoveries and advancements."

https://www.perkinelmer.com/libraries/bro-nexion-1100-icp-ms-interactive-brochure
 
https://www.perkinelmer.com/category/pyris-tga-9-dsc-9-sta-9
Business Wire India

DRIM, the performance influencer marketing platform in collaboration with Blink Digital, piloted a transformative campaign for KFC in India, amassing over 76 million organic views and over 10k in-app orders. This strategic initiative, powered by DRIM's cutting-edge technology, generated over 15,000 orders through 2990 posts, all while engaging with 776 influencers. These figures underline DRIM's commitment to delivering quantifiable and substantial returns on investment while working with micro-influencers on a cost-per-order model.

Challenges and Triumphs in Hypothesis Testing

DRIM started the process with a set of 15 hypotheses testing to identify the ground-level problem and the right solution that will give positive results in the long run. This labor-intensive and time-consuming task was completed with the help of a team of highly talented managers and influencers.
 
Initial focus areas, like targeting metro cities, were shifted in favor of regional influencers after data revealed higher engagement rates.
 
Authenticity is at the heart of DRIM, and ensured to bring it into the KFC brand campaign. With a dashboard analysis of hundreds of influencers, DRIM separated food influencers' content based on vegetarian and non-vegetarian food. This refinement in influencer segmentation helped DRIM enhance the authenticity and relatability of the content, which proved pivotal in driving conversions.
 
Throughout the process, KFC got the benefits from the targeted views without incurring any additional cost, which is what DRIM stands for - Pay only for actual conversions and nothing more!

Strategies That Made a Difference

Innovative solutions, technology-leveraged analytics, and continuous analysis are the keys to progressing in performance marketing. DRIM tailored its approach to ensure the all-inclusive incorporation of these aspects in building the KFC plan for effective outcomes.
 
Mindful of India's diverse market, the team used proprietary algorithms to select influencers whose audience sentiments and preferences aligned with KFC's offerings. This strategy optimized the reach and ensured the content resonated well with the target demographics.
 
Going viral is essential, which was ensured by matching the right influencers with KFC's brand proposition and using the right technology. DRIM's insights into what makes content engaging led to posts that dramatically increased visibility and engagement. For instance, one particular Instagram reel generated 8.9 million organic views, exemplifying the campaign's success in capturing the audience's attention.
 
DRIM is focused on building a community of brand advocates who are positively aligned with KFC values to build a buoyant market. DRIM cultivated a network of influencers who were content creators and brand ambassadors, which led to continuous engagement, resulting in 1.9 million views and significant conversions through another reel.

Cost-Effective Campaigns with Measurable Returns

DRIM's innovative use of the Cost-Per-Order (CPO) model motivated influencers and boosted the outcomes of the KFC campaign. The measurable outcomes gained are:
 
  • Over 9,700 orders generated directly from influencer content
  • More than 149,000 clicks, demonstrating high user engagement
  • Creation of 2,990 impactful publications
  • This resulted in 76 million organic views
  • A significant increase in KFC's social media following and online presence
  • Data-driven strategies that offered a free boost to brand awareness
 
Following the results, the campaign earned remarkable accolades from industry leaders.

Looking Ahead

With proven strategies and impactful results, DRIM and Blink Digital are setting the stage for the next phase of this innovative campaign, aiming to boost KFC's conversions and customer engagement further.
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