-->

Ad Unit (Iklan) BIG

Home  ›  Uncategorized

Business Wire India - Multimedia: Digest for October 14, 2023

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India

Flutrr, India's first vernacular dating app, has announced a fundraise of INR 4 Cr in a round led by The Chennai Angels. Among the list of investors are also The Times of India. The round saw participation from individual investors such as Vivek Singh, Adhiraj Sarin, Ramki Ravulpalli, among many other reputed investors.
 
Flutrr intends to deploy the newly acquired funds to expand its user base to 5 million and achieve a monthly revenue of Rs. 100 lakhs, positioning itself as a highly profitable enterprise.
 
Small-town India, colloquially known as "Bharat", boasts around 500 million youth who lack English fluency. However, the 'JIO Effect' has brought affordable internet access to even the remotest corners of the nation, leveling the digital playing field. Flutrr is pioneering this change by offering a dating app available in 16 Indian languages, enabling young individuals to connect with potential romantic partners in their native tongues.
 
"At Flutrr, we want to bring back romance by creating more deep and meaningful connections," said Anirban Banerjee, Flutrr's Co-Founder and CMO.
 
Beyond this, Flutrr is dedicated to empowering women in small towns to assert their identity and freedom in selecting life partners, underpinned by proprietary technology ensuring safety and privacy in the online dating experience.
 
The Founding team consists of father and son duo, Kaushik Banerjee and Anirban Banerjee. Commenting on the recent fundraise, Kaushik Banerjee said, "Flutrr transcends the typical dating app. We are dedicated to one profound mission: empowering small-town youth in embracing their freedom to select their romantic partners in the language of their roots. Over time, we've garnered substantial support from luminaries within the corporate sphere, including top-level executives from Fortune 500 companies. The recent funding round led by The Chennai Angels, one of the most prestigious Angel platforms in the country, gives us confidence that we are on the right path."
 
Flutrr has not only pioneered a unique business model tailored for India's hinterlands, but it has also achieved remarkable milestones in a short span of time. With over 600,000 downloads and an active user base exceeding 400,000, Flutrr is on course to achieve a break-even point by March 2024.
 
Investment Director from The Chennai Angels, Vikas Chawla said, "The Indian dating ecosystem is evolving in not just India, but also in Bharat. Flutrr recognizes this evolving landscape and is seizing the opportunity by offering a range of features designed to enhance user compatibility, safety, and privacy. We, at The Chennai Angels are excited about the prospect of scaling this journey together with Flutrr."
Business Wire India

Leading fashion retail brand Max, sparks excitement this festive season with its campaign, "Unbelievable". The all-new film captures the essence of Max Fashion's promise, maximum style, minimum price, offering latest trends and styles, reinforcing the brand's commitment to, affordable fashion. The campaign kicks-in today with two clever and whimsical cuts of the film, reinforcing its position as a 'value' fashion brand.

Pallavi Pandey, Head Marketing, Max Fashion India Spokesperson "At Max, our commitment to celebrate individuality and style knows no boundaries. Our latest film does exactly that… where stunning fashion meets unbelievable prices. This is our core belief, and the two films capture it well with exciting and engaging content. The idea of Max Style Min Price was introduced early this year and we continue to seed the message through fun and visually oriented stories. We believe, fashion is a powerful tool of self-expression, and we are thrilled to bring this message to life, reminding our core TG 'everyone in the family' to go all out shopping this festive season, and celebrate with Max."
 
The creative explores unthinkable' concepts to drive magic. The first film 'angel boss', opening to a frame where stunning Mia, enters her office with her dapper looking colleague in a beautiful Max Fashion outfit, interrupting a conversation between her other colleagues. One of them asks in utter state of disbelief, if she actually got that from cashbacks? Just as they are seen in a state of disbelief, the idea strikes of how they wish their boss were an angel, and as generous as the cashbacks. With underlying subtle humor, it brings the unthinkable idea to life, as the boss suddenly appears with a halo and his angel wings flapping open to say, "yes".

Building on the thought, the second film, 'alien mom', features Joey, a fashionable teen, sporting the latest trendy jacket. Trisha, his friend asks him if he bought the jacket with just his pocket money. With a playful shrug, Trisha wittily comments that next his friend would say, his mother is an alien. Here the comic twist unfolds as Joey's mother – the 'alien mom' makes her entry saying, "hello beta!".
 
The film goes live on Hotstar through the ICC World Cup 2023 series on leading regional TV channels & YouTube simultaneously across, Kolkata, Hyderabad, Chennai, Bengaluru, Delhi NCR & Mumbai. With these films, we will deliver our key message of stunning styles at unbelievable prices.
 
With steady expansion of its retail footprint, Max makes its way to opening new markets. The brand offers an extensive range of stylish apparel, footwear, and accessories for men, women, and children. With its commitment to inclusivity, Max ensures that amazing fashion is accessible to people from all walks of life, fostering a culture of confidence and self-expression.
Business Wire India

The Body Shop, the original ethical beauty brand, introduces its festive campaign 'Spark A Change' to mark the beginning of Diwali and the launch of their collection of changemaking gifts in-store and on-line.

From vegan beauty treats to indulgent body care, The Body Shop has gifts to delight everyone this Diwali - and every budget. And these gifts do more than simply bring joy to the recipients, they help Spark A Change in the lives of those who help craft them too, thanks to the brand's unique Community Fair Trade1 programme.
 
The 'Spark A Change' campaign is complemented by an inspiring film featuring the renowned Indian actor, Shefali Shah (2023 Emmy Awards Nominee), as she explores The Body Shop store in search of ethical gifts for her loved ones. The film beautifully captures the skilled women of Teddy Exports2, The Body Shop's long-standing Community Fair Trade partner based in India. These talented artisans handcraft recycled cotton gift bags, specially commissioned by The Body Shop India for this festive season. In their own way, the women of Teddy Exports, along with Shefali Shah, help ignite change and spread joy, perfectly aligning with The Body Shop's core value of driving positive change in the world.
 
Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, said "Every single gift from The Body Shop is enriched with ingredients or packaging from our Community Fair Trade partners. So, with each purchase, customers not only acquire a present but also support communities worldwide, especially in India, thanks to these pouches expertly handcrafted by the artisans at Teddy Exports. This festive season, they have the power to help spark positive change in the lives of many."

Customers will be able to choose from a fantastic array of festive gifts filled with wonders such as Treats Shea Duo at 595 INR, Beauty bag nourishing (avocado) at 1545 INR and Lather Slather British Rose at 4695 INR. For those seeking a more personal touch, there is the option to handpick one of Teddy Export's vibrant pouches. These can be filled to the brim with nature-inspired treats such as best-selling British Rose Shower Gel or the alluring new Full Flowers Eau de Parfum. The power to create the perfect changemaking gift is now in their hands!

Campaign Link: https://youtu.be/F3eIDqkX69w

Berger Priyo Pujo Gets a Digital Makeover in Its 11th Edition

Friday 13 October 2023 11:05 AM UTC+00
Business Wire India

Berger Paints' most loved campaign of all times, Berger Priyo Pujo gets a digital makeover in its eleventh year of celebrations. Started in the year 2012, Berger Priyo Pujo has become an integral part of Durga Pujo, over the years. This festive-special campaign has been known for identifying the Top 10 Durga Pujos across West Bengal, through public voting. However, the eleventh edition of Berger Priyo Pujo will only focus on Kolkata and will therefore explore the City of Joy to select the Top 10 pujos. For the last 10 years, the brand had undertaken the offline route in terms of voting, however, this year, they introduced digital voting for the first time where voters can register their votes through digital platforms like WhatsApp as well as through their websites etc. It has been a constant endeavour of Berger Priyo Pujo, to revive the dwindling artform of Alpona making and the dance-form Dhunuchi Naach amongst younger audiences and encourage them to participate more in such lost cultures of Bengali Pujo celebration. From infusing Dhunuchi Naach with modern dance forms to creating larger-than-life sized Alponas, the brand is constantly trying to keep these traditions alive by giving them a contemporary touch.
 
Every inch of this festive-special campaign is planned in a manner that it connects the common people to the festival firmly. With years passing by, the ways of celebrating the festival have undergone enormous changes, however the enthusiasm remains the same. From elder folks to their contemporaries, everyone eagerly awaits the homecoming of Goddess Durga and the celebration that follows. There's a strong emotional connect which binds the City of Joy together especially during this festival. The entire city decks up in the brightest hues to celebrate the auspicious festival of Durga Pujo. From kilometre-long alponas to the introduction of innovative dance-forms by fusing them with the traditional dance form called Dhunuchi Naach, Berger Priyo Pujo covers it all and beyond. The innovation in celebration which the festival has witnessed over the years can be tracked through the campaign, as it clearly projects everything that Durga Pujo stands for.
 
The brand conceptualized two key contests which firmly hold the true essence of Durga Pujo – Dhunuchi Naach Contest and Alpona Contest. Both these contests are an earnest attempt made by Berger Paints to connect the contemporary folks to the traditional ways of Durga Pujo celebrations. The art of Alpona making came into picture, ages ago and ever since it has become an integral part of every celebration. Through this contest Berger Paints will recognize and felicitate some of the best alponas of the city. On the other hand the Dhunuchi Naach contest will showcase some innovate blends of the traditional dance form with some modern ones.
 
The brand roped in several popular celebrities from the Bengali film fraternity to promote the digital transformation which the 11th edition of Berger Priyo Pujo has undergone. Digital voting has made the campaign way more accessible to all and therefore has intrigued the common people in it like never before. Every leg of this campaign promotes the concept of inclusivity. To make it even more special, celebrities will be visiting few of the selected pujos from the Top 10 pujos of this year.
 
Berger Paints, as a brand has always ensured that its offerings cater to every stratum of the social pyramid and their vision remains the same when it comes to Berger Priyo Pujo. The campaign doesn't limit itself to shortlisting the Top 10 pujos or organizing exciting contests, it also ensures that it spreads the festive fervour amongst the lesser privileged ones so that they also get to enjoy the festivities. While last year, the brand conceptualized a special initiative called "Bhinyo Chokhe Onyo Pujo" with the intent to foster inclusivity, this year the brand has planned to extend thoughtful gifts to the children living in orphanages and the elderlies at old-age homes and arranging a sumptuous day's meal for them. To add colour to their festivities, Berger Paints will also paint the walls of these orphanages and old-age homes.
 
Mr. Abhijit Roy, MD & CEO of Berger Paints India Limited said, "With Berger Priyo Pujo, our aim has always been to introduce some fun activities and ideate innovative concepts which would eventually bind everyone together and thereby make it a Shubho Sharodiya for all. With every passing year, we have witnessed the celebrations undergoing a wave of changes, however the happiness quotient has remained intact. In the 11th edition of Berger Priyo Pujo we decided to take it even closer to the people by introducing the concept of digital voting. The idea of Berger Priyo Pujo was conceived with the thought of making it a campaign that is solely driven by the common people. Through the introduction of digital voting, we have been able to create a close-knit community who can now easily participate in this campaign and make their choice count. We have witnessed the impact through the rise in the participation numbers post the digital voting lines going live."

ITC Fabelle Introduces One Earth Collection

Friday 13 October 2023 11:40 AM UTC+00
Business Wire India

  • Fabelle One Earth is an exquisite and one-of-a-kind collection of 10 meticulously handcrafted truffles, each infused with a special ingredient inspired from 10 different countries.
  • The delectable collection represents a fusion of the unmatched expertise of Fabelle Master Chocolatiers and the culinary brilliance of Australian Chef, Andy Allen.
  • This unique creation was unveiled in the presence of celebrated cricketers, Dinesh Kartik, Waqar Younis and Lisa Sthalekar.

Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd., is recognised for creating unparalleled chocolate experiences for its discerning consumers. In the last few years, Fabelle has introduced several industry firsts such as the Fabelle Trinity - Truffles Extraordinaire -World's most expensive chocolate, Fabelle Finesse - World's finest chocolate*, setting a benchmark for the global chocolate industry.

Continuing the legacy, Fabelle this year is set to entice chocolate lovers with a novel creation. Inspired by the sentiment of 'Vasudhaiva Kutumbakam' – The World Is One Family, Fabelle introduces its latest innovation - Fabelle One Earth Collection. At an event held at the ITC Sheraton, New Delhi, Fabelle, in a strategic collaboration with Chef Andy Allen, an acclaimed Australian food critic and TV presenter, unveiled this delectable fusion of global flavours and cultures.

This signature luxury chocolate offering has been meticulously handcrafted with the finest ingredients and cocoa. It comprises of 10 unique truffles, each of which truly represents the essence of the rich and diverse flavours of nations from across the world - Afghanistan, Australia, Bangladesh, England, India, New Zeland, Netherlands, Pakistan, Sri Lanka and South Africa.

ITC Fabelle Master Chocolatiers, known for their unwavering commitment to excellence conducted multiple iterations and co-creation sessions with Chef Andy Allen to perfect each truffle. A selection of hand-picked ingredients, including Afghan Figs, Australian Macadamia, Bangladesh-inspired Posto, England's Morello Cherry, India's Walnut, Condensed Whole Milk from the Netherlands, New Zealand's Apple, Aqua Rose from Pakistan, Sri Lankan Coconut and South African Orange, were artfully harmonised with the unparalleled excellence of Fabelle's chocolates. Each truffle therefore tells a unique story of the country that inspired this specific creation. This limited-edition offering will contain 10 truffles (130g) priced at INR 999/- inclusive of taxes, and will be available at Fabelle boutiques across Ahmedabad, Bengaluru, Chennai, Delhi NCR, Hyderabad, Kolkata and Mumbai.

The chocolate truffles serve as a testament to the artistry of ITC Fabelle Master Chocolatiers. They carefully combined these international ingredients with Fabelle's premium chocolate to deliver a sensory journey that transcends borders and celebrates the universal love for chocolate much like sports.

To celebrate the launch of 'Fabelle One Earth', the event was graced by eminent personalities associated with the world of sports and cricket. Dinesh Karthik - Indian professional cricketer and commentator, Waqar Younis - Pakistani cricket coach, commentator and former cricketer, and Lisa Sthalekar – Australian cricket commentator, former cricketer and captain of the Australia women's national cricket team exchanged 'One Earth' as a gesture to honour the essence of unity and community.

Emphasising on the launch of Fabelle One Earth, Mr. Rohit Dogra, Chief Operating Officer – Chocolates, Coffee, Confectionary & New Category Development Foods Division, ITC Limited, said "Fabelle is dedicated to giving chocolate lovers true world-class experiences. With Fabelle One Earth, we aim to bring people together through the magic of chocolate. This special collection has 10 distinct truffles, each with a singularly delectable taste. The assemblage of speciality ingredients inspired from different countries brought together in one box of chocolate truffles, the 'Fabelle One Earth' showcases the brand's commitment to creating unique tastes and textures."

Commenting on his first collaboration with the brand, Andy Allen, Australian Food Critic and TV Presenter, said "Fabelle has one of the finest collection of chocolates in the world in my view. It has been an absolute pleasure to work alongside the Fabelle team to bring alive this masterpiece. Fabelle One Earth is a culinary journey that encapsulates the essence of diverse cultures and flavours from ten different countries. It was result of countless hours of craftsmanship, relentless commitment and tireless exploration of global flavours that have gone into the curation of each of the truffles. We are extremely happy with the outcome and hoping that everyone enjoys this beautiful amalgamation of chocolate and culture."

For more information about the Fabelle One Earth Collection and other exquisite Fabelle Chocolates offerings, please visit www.fabelle.in.
Business Wire India

GKB Opticals, the leading national optical retail chain with more than 60 years of legacy announces its iconic association with internationally renowned eyewear brand DITA. GKB Opticals is set to house the latest DITA collection at selected stores. To celebrate this marvelous association, GKB Opticals hosted an exclusive event at its newly revamped store at Quest Mall, Kolkata on 11th October. This association marks the onset of an era which is all about high-quality fashion. GKB Opticals is known for its massive product gallery wherein it houses a host of stellar eyewear brands, along with its in-house innovations, the addition of DITA eyewear will surely take it a notch higher.

The event welcomed fashion connoisseurs from across Kolkata where GKB Opticals presented the bold & vivid DITA collection to them. DITA comes with a unique design philosophy which distinguishes the brand from the lot. The event showcased a wide array of eyewear pieces from DITA's brand-new collection. The who's and who of the city like Ayush Sarda, Preeyam Budia , Vineeta Jain, Keshav Bhajanka , Manish Jhunjhunwala, Darshana Atha were spotted at this launch event, hosted by Avanti Jhunjhunwala and Sanjana Bhajanka. The guests not only got to experience the latest collection with unparalleled enthusiasm but also enjoyed a gala time as they posed together and enjoyed the small bites, banter and some refreshing mocktails.

The DITA collection will be available in the GKB Opticals store at Quest Mall, Kolkata; Vision Lounge, Mumbai; MG Road, Bangalore; Park Street, Kolkata; Inorbit Mall, Hyderabad; Indiranagar, Bangalore; Infinity Mall, Malad; Elante Mall, Chandigarh; City Centre 1, Kolkata; One Mall, Ahmedabad, Bangalore International Airport and Ambience Mall, Gurgaon.

Founded in 1995, DITA equips highest-quality materials in the making of its frames, which are made in Los Angeles and handcrafted in Japan. Known for marvelous craftsmanship, DITA defines absolute opulence. From exquisite designs to uncompromised quality, GKB Opticals ensures that it offers nothing but the best eyewear to its patrons. The addition of the implicitly luxurious DITA collection is yet another step towards expanding the brand's vast product spectrum. The seamless collaboration between DITA and GKB Opticals is the result of both the brands' ardent efforts rendered towards dispensing fashion-forward yet functional eyewear pieces. GKB Opticals is not only ramping up its stores across the country but also is fiercely expanding its product gallery to serve the eyewear connoisseurs at the best of its capabilities.

On this occasion, Ms. Priyanka Gupta, Director of Brands – GKB Opticals said, "As we brace ourselves to step into this exciting journey with one of the most celebrated eyewear brands, DITA, we hope to satiate our patrons' exquisite taste in luxury eyewear further, with the dynamic addition. DITA and GKB Opticals have a lot in common when it comes to rendering world-class products to the customers and that surely has been one of the prime factors behind this association. The brand's promising craftsmanship and true sense of aesthetics, make the association even more seamless. We truly believe that our customers would love to experience the versatile product range offered by DITA, for themselves."

A senior official from DITA said, "We are thrilled to hop into this joyride with GKB Opticals. While it has been quite some time since we have ventured into the Indian landscape, this collaboration marks our very-first event in India. To tap the Indian market which beams with diversities, we understand the importance of associating with a retail chain which is not only well-spread but also holds substantial years of experience in servicing Indian buyers. We strongly feel that our core values as a brand are aligned with that of GKB Opticals' and that makes this association even more exciting for all of us. We are delighted to present our cellulose acetate, pure titanium, and beta-titanium, bold character frames to the Indian eyewear connoisseurs through the doors of GKB Opticals."
Business Wire India

 
  • September hit an all-time high with highest-ever monthly sales for BMW. 
  • Leadership in luxury electric segment with the most versatile range. Latest launch – BMW iX1 - sold out on first day. 
  • Landmark milestone in luxury electric car sales - over 1,000 units sold in India till date. 
  • Unprecedented demand for BMW Luxury Class, deliveries double. 
  • Highest-ever Online Sales. 
  • Highest-ever BMW 360˚ by BMW India Financial Services.

After posting the best-ever half-year in 2023, BMW Group India continues the success story by posting the best-ever year to date sales (January – September) – for all three brands – BMW, MINI and BMW Motorrad. In the first nine months, 9,580 cars (BMW and MINI) and 6,778 motorcycles (BMW Motorrad) have been delivered. BMW sold 8,998 units and MINI 582 units.
 
Mr. Vikram Pawah, President, BMW Group India said, "BMW Group India is on an unstoppable record-breaking path. We posted the highest growth in a decade last year and this trend continues in 2023 by first posting the best-ever half-year and now the best-ever January - September sales as well. Our business strategy is playing out well and there are many important factors driving success for us. Most importantly, we are achieving growth across segments in a healthy, balanced and profitable manner. Whether it is the top-end or entry-level, BEV dominance or SAV popularity, our segment-specific strategies and tremendous customer connect are yielding excellent results. We will keep the excitement up with powerful launches from our stable and are dedicatedly focused on ending 2023 on a high note."
 
Period BMW MINI BMW Group
(Cars)		   BMW Motorrad (Motorcycles)
Jan-Sep 2023 8,998
+10%		 582
+10%		 9,580
+10%		   6,778
+26%
 
BMW Group India is the leader in luxury battery electric vehicle (BEV) sales thanks to the most versatile electric range – BMW iX1, BMW i7, BMW iX, BMW i4 and MINI SE. Among all models, BEVs registered the highest growth. Five times more electric vehicles were delivered during January – September 2023 than in the same period in 2022. The BMW iX remains India's most sought-after luxury electric vehicle in India. The first-ever BMW iX1 was gone in a flash on launch day, getting completely sold out for 2023. Provision of complimentary charger with every BMW and MINI BEV and the leading charging infrastructure in premium segment at BMW Group dealer network in 35 cities plays a vital role. A landmark milestone in luxury electric sales has been achieved with over 1,000 electric BMW and MINI cars running on Indian roads today.
 
With unprecedented desire for BMW Luxury Class, sales for BMW 7 Series, BMW i7, BMW X7 and BMW XM, saw a trailblazing growth of 102% y-o-y. The flagship model – the BMW 7 Series – captured the limelight in ultra-luxury segment. The demand for BMW X7 has nearly doubled as its extremely popular among high-end Sports Activity Vehicles (SAV) customers.
 
BMW achieved best-ever sales of 8,998 units (+10%). Buoyed by the new launches, September sales hit an all-time high in the history of the brand. BMW Sports Activity Vehicles (SAV) contributed over 50% to YTD sales volumes. The highly successful BMW luxury sports activity vehicle - the BMW X1 – became the first in its segment to offer a new electric avatar (iX1) in addition to the petrol and diesel drivetrains. High number of orders for the new BMW X5 which was introduced in Q3 gave a further impetus to SAV sales.
 
Big Love drove MINI to record YTD sales with deliveries of 582 units (+10%). The locally produced MINI Countryman dominated with a share of 63% and the iconic MINI Hatch 17%. The contribution of electric MINI 3-Door Cooper SE was also at 17%.
 
BMW Motorrad thrived with sales of 6,778 units (+26%). Leading the volumes were 'Made in India' BMW G 310 R, BMW G 310 RR and BMW G 310 GS with a combined share of 88%. The core bikes available as completely built-up units saw a growth of 36%. The BMW GS Adventure segment, in particular, has been gaining tremendous popularity. The GS community is strong with over 10,000 GS bikes sold in India till date. Another popular segment is Sports with new bikes such as BMW S 1000 RR, BMW M 1000 RR and BMW M 1000 R taking the thrill a notch up.
 
BMW India Financial Services played an instrumental role by providing customised and flexible financial solutions which are significantly valuable to premium clientele of BMW, MINI and BMW Motorrad. Customers enjoy great value and complete peace of mind with BMW 360˚ finance solutions which offer attractive monthly instalments, assured buy-back options, flexible term-end opportunities and upgrades to a new BMW among other benefits.

Internet: www.bmw.in
Facebook: https://www.facebook.com/bmwindia
Twitter: https://twitter.com/bmwindia
YouTube: https://www.youtube.com/user/bmwindia
Instagram: https://www.instagram.com/bmwindia_official
LinkedIn: https://www.linkedin.com/company/bmw-india/

#BMW #BMWIndia #BMWIndia_Official #SheerDrivingPleasure
You received this email because you set up a subscription at Feedrabbit. This email was sent to you at epaperindia10@gmail.com. Unsubscribe or change your subscription.

Related Posts

There is no other posts in this category.
Subscribe Our Newsletter