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Business Wire India - Multimedia: Digest for August 28, 2024

Business Wire India - Multimedia

Multimedia By Business Wire India
Business Wire India


Candlelight Concerts, the globally acclaimed series of intimate multi-sensory live musical experiences, has already captivated India with the first performances in the country, which started in Mumbai and New Delhi at venues like Four Seasons in Worli, and Shri Ram Centre of Performing Arts in Connaught Place, from June 2024. Following the successful launch in the country, Candlelight Concerts have announced new locations for this unique experience spreading throughout India.
 
Audiences can now enjoy shows in stunning venues across the country, including the Radisson Blu in Pune, the Rajasthan International Centre in Jaipur, and the iconic Royal Opera House in Mumbai. Music lovers will also have the opportunity to attend Live Your City's Candlelight Concerts in the South of India, with performances at the Sheraton Grand Bangalore Hotel at Brigade Gateway in Bengaluru, Karnataka, and the Hyatt Regency in Thiruvananthapuram, Kerala. More cities and locations will be announced at liveyourcity.com.
 
Produced by Live Your City, a brand under the American company Fever Labs Inc., the leading global live-entertainment discovery platform, Candlelight Concerts are a series of original music concerts aimed at democratizing access to classical music by allowing people all over the world to enjoy live music performances in an intimate setting illuminated by thousands of candles. From memorable Indian movie soundtracks, reimagining popular Punjabi music hits, contemporary tributes to Coldplay or The Beatles, to the timeless classical compositions by Mozart and Chopin, Candlelight Concerts offers Indian music connoisseurs a variety of programs to meet all tastes.
 
"As we expand into India, we are excited to transform outstanding spaces with our renowned candlelit ambiance", Deepa Bajaj, Live Your City's Country Manager, India. "We believe that the Candlelight Concerts will resonate deeply with Indian audiences, as we are committed to embracing and celebrating local culture. By quickly adapting to the tastes of the community, we look forward to offering a variety of programs that highlight national composers and pop artists, going beyond international tributes to create an authentic and enriching experience for our audiences".
 
Candlelight Concerts invite a broader audience that might have never considered a classical music concert before to connect with the most iconic pieces of the greatest composers and listen to the top hits of well-known artists in a different way. Unique performances of varying scales have been hosted in all kinds of idyllic locations, spanning from modern rooftops with great views to iconic cathedrals, palaces, libraries, gardens and more. Amongst the most iconic of these locations are the Atomium in Belgium, the Eiffel Tower in Paris, and the Burj Al Arab Jumeirah in Dubai, among others.
 
Book tickets to Candlelight Concerts in Mumbai at liveyourcity.com/en/mumbai.
Book tickets to Candlelight Concerts in Pune at liveyourcity.com/en/pune.
Book tickets to Candlelight Concerts in Navi Mumbai at liveyourcity.com/en/navi-mumbai-india/candlelight.
Book tickets to Candlelight Concerts in Thane at liveyourcity.com/en/thane-india.
Book tickets to Candlelight Concerts in Ahmedabad at liveyourcity.com/en/ahmedabad.
Book tickets to Candlelight Concerts in Bengaluru at liveyourcity.com/en/bengaluru.
Book tickets to Candlelight Concerts in Thiruvananthapuram at liveyourcity.com/en/thiruvananthapuram-india.
Book tickets to Candlelight Concerts in New Delhi at liveyourcity.com/en/new-delhi.
Book tickets to Candlelight Concerts in Gurugram at liveyourcity.com/en/gurugram.
Book tickets to Candlelight Concerts in Faridabad at liveyourcity.com/en/faridabad-india.
Book tickets to Candlelight Concerts in Noida at liveyourcity.com/en/noida-india.
Book tickets to Candlelight Concerts in Jaipur at liveyourcity.com/en/jaipur-india.
Book tickets to Candlelight Concerts in Meerut at liveyourcity.com/en/meerut-india.
Business Wire India

The House of Suntory, the Founding House of Japanese Whisky, hosted 'One Night in Toki-O' in Delhi—a vibrant event celebrating Japan's rich traditions through a contemporary lens. The evening brought the streets of Tokyo to life, blending old-world charm with modern flair, all while highlighting Toki™ Suntory Whisky from the iconic portfolio of The House of Suntory.
 
'One Night in Toki-O' is a concept that takes the audiences to the streets of Tokyo, a modern version of Japan where the juxtaposition of old and new sparks creative reinvigoration. A vivid world that is dynamic, playful, and whimsical, providing cultural enrichment through the discovery of a new piece of Japan that is exciting, engaging and fun. In partnership with Toki™, the event captured the essence of Japan by merging its rich traditions with a modern, innovative approach.
 
Toki™ is a blended whisky inspired by Japan's culture, heritage, and future-forward outlook. It is a fusion of three storied brands from Suntory's portfolio - Yamazaki, Hakushu, and Chita - creating a blend that excites whisky enthusiasts and beginners alike. Representing the best of old and new, Toki™ Suntory Whisky blends the rich legacy of The House of Suntory with Japan's cultural traditions and modern spirit, resulting in a groundbreaking and timeless whisky.
 
Rohan Jelkie, Brand Advocacy Head at Suntory Global Spirits in India, expressed excitement about bringing this unique event to Delhi after its success in Bangalore, Mumbai, and Hyderabad. He added, "The evening wasn't just about honouring Japan's cultural legacy; it was about creating an experience that was lively, sincere, and full of inventive craftsmanship. From the energetic vibe to the nuanced flavours of Toki™ Suntory Whisky, every detail was designed to evoke the joy and ingenuity that Suntory pours into its craft."
 
At the event, the essence of Japan came alive, transporting attendees into the heart of Japanese culture. The event kicked off with a mixology workshop led by Heena Riat, Portfolio Advocate, Suntory Global Spirits, North & East India. Attendees delved into Suntory's rich heritage and the revered Japanese Highball tradition—a simple yet sophisticated way to enjoy whisky, beloved in Japan. Suntory Global Spirits has always played a pivotal role in popularising the highball as a drink, making whisky more accessible to consumers in Japan and across the globe.
 
The evening continued with a vinyl listening session, an interactive screen printing by The Toki Art Studio, and a Hanko stamp workshop, along with curated culinary delights inspired by the streets of Japan. Hosted at Call Me Ten in Vasant Vihar, Delhi, the event saw the presence of prominent faces such as Aditya Bhalla, Arjun Madan, Jasbir Singh Mehta and many more. Offering a captivating blend of music and art, the event successfully immersed guests in the vibrant spirit of Japanese culture.
Business Wire India

Pernod Ricard India, a leading player in the Indian spirits and wine industry, has unveiled an ambitious plan to triple its revenue over the next decade by prioritizing premiumization and innovation in the Indian market. The company unveiled two groundbreaking whiskies - Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky - as part of this strategic initiative following a successful launch of Longitude 77 - the first Indian Single Malt by Pernod Ricard.

These launches mark a significant step in the company's plan to strengthen its position in the premium whisky market, which has seen rapid growth and evolving consumer preferences in recent years. Pernod Ricard India aims to leverage its strong market position with Royal Stag and Blenders Pride holding leadership positions within their respective segments.

India is a key market for the Pernod Ricard Group globally. With 97% of its portfolio produced domestically, Pernod Ricard India's strategy aligns with the government's vision of Make in India initiative. The launch of these two new whiskies is a testament to the company's commitment to keep 'innovating in India', providing distinctive flavors and taste profiles that were once exclusively sought from imported whiskies by Indian consumers. As India solidifies its position as one of the largest whisky-consuming markets worldwide, Pernod Ricard India is set to redefine the whisky-drinking experience for the aspirational and experimental Indian consumers, leveraging its global expertise.

The new variants are designed to capture a larger share of the premium market. Blenders Pride Four Elements stands out with its innovative blend of four distinct styles of Scotch malts and Indian grain spirits, each representing one of the four elemental forces: Air, Water, Fire, and Earth. This creates a vibrant and intricate flavor profile, enhanced by packaging designed by LOVE INTERNATIONAL (UK), which uses different colors to symbolize the Four Elements.

Royal Stag Double Dark Peaty Whisky, on the other hand, features a distinctively smoky blend profile, a first of its kind in its segment. It utilizes double-distilled Scotch malts matured in dark charred American and European oak barrels, blended with select peated malt and grain neutral spirits providing a differentiated experience in the category. Its vibrant and contemporary packaging, crafted by FCB India, further differentiates it in the market.

Sustainability is also a key focus for these new products. Both products feature limited use of mono-cartons during the launch phase, aligning with Pernod Ricard's sustainability commitments. There is a concerted focus on eco-friendly packaging as part of the company's larger sustainability roadmap, "Good Times From a Good Place".

Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, said, "As one of Pernod Ricard group's top three markets, India offers significant opportunities for growth and innovation. Our newest releases, Blenders Pride Four Elements and Royal Stag Double Dark, cater to the changing whisky preferences of discerning Indian consumers. Post the successful launch of our Indian Single Malt Longitude 77 which is tailored exclusively for connoisseurs of authentic contemporary Indian luxury, these two unique line extensions demonstrate our commitment to innovation and premiumization, which is something we are truly thrilled about at Pernod Ricard India.

These product innovations are backed by extensive consumer research and Pernod Ricard India's investment in Research and Development, allowing us to remain agile in the rapidly evolving market landscape."

The company is deeply committed to the 'Make in India' initiative and has a strong 30-year legacy of industry innovation and disruption. The launch of Longitude 77 – the first Indian Single Malt from the House of Pernod Ricard India – last year marked a significant milestone in this ongoing commitment. The brand showcases India's competence in offering ultra-premium and authentic luxury products and experiences to the world. With a pioneering spirit, Pernod Ricard India introduced the concept of premiumization to the Indian market, shifting focus from volume to value-driven business strategy and setting industry-first benchmarks.

These strategic launches not only underscore Pernod Ricard India's commitment to the Indian market but also sets the stage for potential global expansion, leveraging the strong international presence of both Royal Stag and Blenders Pride brands. With Royal Stag currently available in 44 countries and Blenders Pride in 15, these brands are a testament to the global reach and appeal of Indian spirit.

These products will be launched in phases, beginning with Royal Stag Double Dark in Maharashtra, Assam, Haryana, and Uttar Pradesh, followed by Blenders Pride Four Elements in Uttar Pradesh, Haryana, Odisha, Telangana, and Goa. Both launches are expected to complete their pan-India rollout by December 2024.

In terms of portfolio positioning, Blenders Pride Four Elements is situated between Blenders Pride and Blenders Pride Reserve Collection, while Royal Stag Double Dark enhances the Royal Stag family's presence in the evolving whisky landscape. These products are designed to expand their respective categories through unique profiles and consumer experiences. Priced at a premium to the base variant they establish new price points in the market, targeting new blend profile seekers and experimental consumers.
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